New Sub Accounts Available
Due to the growing number of advertising agencies and SEO consultants using LinkWorth for their own customers, the need for simplicity of multiple accounts has been addressed. Many have asked for a solution to the problem of having multiple logins and accounts to separate advertisers from each other, so we have answered these requests.
Advertisers can now visit their ACCT INFO section within their advertiser account, then click on SUB ACCTS to create a new 2nd level account. The form to be completed will ask for all of the required information to build the 2nd level account and once submitted, a drop down menu in the top right corner of the page will appear. By selecting a different sub account from the drop down menu, one can toggle back and forth between each account created. Each sub account will be independent of the others, but your main login information is all that is required.
If you manage many of your own clients through LinkWorth, now you can give them their own sub account to keep billing separate, reports separate, linking campaigns separate and all other aspects different from your other clients.
Sub accounts can also convert to combo accounts allowing the advertiser of each account to sell links as well. This option is only available to advertiser accounts or combo accounts. Partner only accounts do not have the need or ability to create sub accounts at this time.
The Little BLUE Engine MSN Search
I’m sure anyone that has searched around through SEO firms or SEO wannabe websites; they always have their “portfolio” of websites they have pushed to the top of natural listings. What I find rather funny is how almost all of them show MSN results as their portfolio!! :))
I know MSN is trying so hard and all the while saying the same ole words the little red caboose once said, “I think I can, I think I can, I think I can…” but no matter how many dollars that “poor poor” man Bill Gates has, I don’t think he’ll ever catch the likes of Google.
Most have noticed the simplicity of MSN results, much like our “SEO Experts” out there, but has anyone noticed how volatile the results are? As you might expect, we have managed some monstrous linking campaigns behind the walls of LinkWorth and we have clients who are #1, 2 or 3 on damn near all of their terms with Google and Yahoo. The weird thing is, MSN was the first engine to shoot them to the top spot, however, now these people dominating their market on all engines fine themselves struggling to make the first page with MSN now.
Obviously these are signs of little Billy “bad ass” Gates trying everything possible to get the edge on the Google Nation who have risen to power over the rest of the world. Making tweaks here and tweaks there, adjustments here and adjustments there…there has to be a way to beat those Googuys. So let’s say Bill finally finds a smooth working algorithm to fit the internet searchers needs. He gets the MSN search engine purring like a e-kitten and search results are weeding out spammers with ease and allowing relevant sites built well to list high as they should be…what would be missing?
The answer to this question is simple…. PEOPLE!! As most of you have probably noticed over the past year or two there is a generic term everyone is using these days when they want to find something on the net….”GOOGLE”.
“I GOOGLE’d my name and found this.”
“Have you tried to GOOGLE that product?”
“Just GOOGLE the product name and look for one.”
Google has become the staple of search; in technology and within our own language. So before anyone has the remote chance of knocking Google off of the pedestal, they not only have to out code their brains, but they also have to devise a catchy phrase or name for their search that people will learn to say when referencing to search using their site. And not only learn, but enjoy saying. People like to say catchy phrases or names that are easy to get out.
Let’s do a little test here and see which one of these just do not belong…
1. “Hey buddy, will you get on the net and Google the closest Pizza Hut?”
2. “Hey buddy, will you get on the net and Yahoo the next movie?”
3. “Hey dear, will you MSN the driving directions for our trip?”
Out of these 3 search giants, there is one that flows naturally, one that flows pretty natural, but you don’t hear much, then there is one that you never hear and it definitely doesn’t flow naturally. Which do you think?
So in conclusion to this story, MSN not only has a long way to go with their technology involved with MSN search, but they really need to come up with a creative name to identify their search technology if becoming number 1 in search will ever happen.
Advertiser Sub-Accounts Live
This new feature is a wonderful tool that allows any advertiser to manage multiple accounts and keep the billing, reports, campaigns and everything else involved with an advertiser account separate.
Advertiser sub-accounts are perfect for a SEO company who use LinkWorth for their clients, ad agencies who sell LinkWorth as an extra bullet point or any other advertiser that needs to separate text linking campaigns and the billing.
To create sub-accounts you first must be an Advertiser, then follow these steps:
1. Login to your advertiser account.
2. Click on the main menu option labeled ACCT INFO.
3. Click on the sub menu option labeled SUB ACCOUNTS.
4. Complete the form on this page and submit your information to create the sub account.
5. Once the sub account is created, a drop down menu in the top right corner of the page will appear. In this drop down menu all of the sub accounts created will be shown. Select the account you wish to work in and it will change to the next account.
Sub Accounts will make those who need to run multiple accounts a breeze. All accounts will be accessed with just one login, which is your main login. If you have any questions about this new feature, please login to your account and visit the support section to submit a support ticket.
After many tests and many failed attempts of putting a new look to LinkWorth.com, we finally have the much needed facelift! Page and linking structure has definitely changed quite a bit, but it was something we desperately needed. Our previous site was extremely tough to grow at the fast pace in which our company is. Our new design was setup to grow progressively as we do.
We have many additions that will soon be available on the new site, so continue to check back. We have many new solutions for advertisers and/or partners, so these will be available very soon. We hope you enjoy the new look and feel as it better represents our company.
Let us know your thoughts.
Own Your Market Tips
We felt a message forum post was worthy of a blog post as well. A special thanks to “Megadawg” for providing great information for those that may need it. Here is a post from the forum..
This morning our site finally broke the Top 15 on Google for an extremely competive search term that has over 25,000,000 results on G. We are taking about 100,000 unique visits per month on this site. Additionally, the power of this site has boosted our other sites.. Total monthly take : 250,000 visitors.
It took us about 18 months, but I think we might hit top ten in the next month or so.
I have a number of techniques to thank:
1. Link Exchanges – we originally exchanged with anyone that would give us a link. When we finally hunkered down and only started doing exchanges with relevant sites in our industry then we really saw some solid position moves.
2. Billboards – Over the last 3 months, we have added about 20 unique billboards through linkworth… We did about 2 per week, and every week we would see position moves of 1 – 2 positions. This is an extremely effective tool because it gives you relevant backlink content on different IP’s. Take the time to write good article/news stories and plug your company or product. This technique will pay off. Don’t believe me? pick an obscure term without competition, and put up 2 – 5 billboards using the term as anchor text through-out your BB’s and you will see position moves within 4 weeks.
3. Text Advertising – We sit in the top 5 with Yahoo and top 10 with G on a number of search terms as a result of some low-cost text link advertising on relevant sites. Linkworth makes text link advertising extremely affordable. My personal opininion: if you pay $250 for a PR8 and have a text link ad budget of under $1000 per month, then you are crazy. Stick with sites in your industry, PR4 – PR6 and don’t pay more than $25 a link. Word of advice: SEO companies mainly want your money. Be smart and do your research. Use Linkworth tools to determine the viability of putting a link on someone’s page.
4. Content development – Content. Content. Content. Find .gov sites that have research and information in your industry. Feel free to copy the info and modify it as you please. I learned at a freelance email copywriter course that GOV sites don’t have copyright laws! This is an EASY way to build mega content on your pages. Don’t expect top positions on top keywords unless you have at least 250 – 500 pages of relevant content on your website. If you wanna play with the big boys, you gotta sweat a little. Get on it!
5. On-site Menu structure – Make sure SE’s can spider every page on your site. Use tiered systems:
a. Home page should point to all relevant Tier 2 pages
b. Tier 2 pages should point out to every page on your site or within its category.
c. SE’s love categorization, so create mini-sections on your site. (make sure to interlink everything!). Use java/CSS menus to make it spiderable. Make sure your menu’s aren’t embedded so that SE’s can spider the links!
6. On page SEO – Use H1, H2 and relevant keywords through-out. Don’t overdue it. keyword density should probably be 2% to 5%. Basically, use all that crap your english teacher taught you in 5th grade.
7. Regular updates – Add at least 2 new pages to your website per week. Don’t be a slacker. This is important.
8. Patience – Be patient. Don’t do anything stupid. If you build it……….they will come.
That is all.
This is great information that anyone can use and we just want to thank Megadawg for revealing his techniques.
We’ll see you on top!
Extended Sub Page Links
This has been a question asked from time to time by many partners and we have finally implemented a new feature that will make those of you very happy! It is available to everyone right now and let me explain what it is. The first section will be for the Partners and below will be for Advertisers.
Welcome the LinkWorth extended subpage links. Many partner sites are comprised of huge directories or sites consisting of many sections, sub sections and pages. Up until today, we have always offered only one option for sub page links, but now we have created an option to list as many sub page links as your heart desires, as well as, pricing each as you wish. Just remember to be competitive in your pricing since we check all pricing and overpriced links will be refused. Feel free to use our free link pricing tool to help guide you in the right direction.
For those who wish to offer additional sub page links, it’s as easy as editing your current listing and under the sub page option, it will ask how many sub page links you wish to add. The max in the drop down is 10. If you wish to add more than 10, add the first 1o, then submit. It will give you the option to add more after the first 10 are added.
When adding a sub page link, it will ask you for the following items:
Make it short and sweet as it has a maximum of 12 characters. This is just a quick reference name used for each link.
Price for link
Pretty straight forward. Select a set price or custom price. If you choose a price other than we have listed, be sure to select the “CUSTOM PRICE” option and then enter the price in the next field without the dollar sign. for example: 10.00 . If you do not select custom price, leave the custom price field blank.
Address / URL
This MUST BE the full url to the sub page the links will appear. Make sure the link works or we will have to decline the listing. Do not include the HTTP://, only from the www or the subdomain name.
Use this field to give a short description about the link. For example, if the sub page is located in the health section of your site, mention this. Feel free to give stats in the description, but make sure you keep it short since we only allow 255 characters. Give enough to sell, but make it short enough so they don’t skip by due to too much info.
This is just as it seems. If you put a check in the checkbox, it will make this sub page link available for advertisers to select. If it is not checked, it will not be shown to the advertisers.
This will greatly increase all partners the ability to offer more of their web real estate to potential advertisers.
Advertisers really do not have much to know, other than knowing how to find these additional sub page locations. We wanted to make it as easy as possible, so the only thing that changes is, when you are reviewing a potential partner website to buy space from, all additional sub page locations will be included in the drop down menu which contains prices and locations.
If the partner has multiple sub page locations, they will have a view link out to the right of the drop down menu which can be clicked to open a window showing all additional sub page links and the link to view the sub page. This will also have a more descriptive explanation of each location in the new window.
Now in the drop down menu, you will see the short descriptor, or reference names to choose from. What needs to be done is open the view window and see the names and match each with the actual location. This will help you select the appropriate sub page location.
One thing to always remember is if the wrong sub page location is chosen, contacting the partner and asking to move your link will not work. Our system checks the link locations selected in our system and if they are not right and your link is not found on the page selected, the entire deal will be expired and both parties notified.
If anyone has questions, feel free to open a support ticket within your account and ask away. We hope this is a wonderful new feature that will help all.
Rotating Keyword Ads
While most advertisers and partners as well, are still getting used to our latest new technology in Billboard Link Ads, LinkWorth has been working on yet another new and innovative contextual advertising product. Rotating Keyword Ads (RKA’s) is the newest product offered by LinkWorth and while it is not a technology no one is using on the internet, it is definitely not a service that is very easy to find offered. One of the easiest ways to stay ahead of your competition and run a very profitable online business is to keep up with the latest and greatest technology used for online promotion. LinkWorth has the goal to keep itself and it’s customers in the driver’s seat of ground breaking advertising technology. Now on to our new product, RKA’s.
When an advertiser gets ready to launch an effective contextual ad campaign, they must consider a multitude of possible options and techniques in order to make it a successful one. Just throwing something out blindly would be a quick route to failure, so “having your ducks in a row” is important. For example, the online advertising industry has many possible keywords; ROI, targeted, traffic, visitors, demographic, unique clicks, unlimited traffic and so on. While one advertiser’s mouth may water when seeing the keyword ROI, the next advertiser may get excited at the term unlimited traffic. So the trick is to find that right keyword or key phrase that sparks the level of interest from a potential customer. If a text link ad is placed on a high traffic site and the visitors from this site happened to mostly like the term ROI, yet the text ad mentioning unlimited traffic was placed, the conversion rates might be horrible. As one could see, selecting the right verbiage is extremely important.
Let us introduce a cure to situations like these…Rotating Keyword Ads…now it is possible to select the right keyword or key phrase every time. The creation of the text ad is almost identical to that of a traditional text link ad, except rather than listing one keyword or key phrase for the anchor text, a list of keywords can be used. The creation would go something like this if creating a RKA for the example given above:
1. Create a reference name…basically a name that is only used within the LinkWorth account.
2. The next field would be where keywords/phrases are entered. Place each title/keyword/anchor text (whichever you prefer to call it) on a line by itself. This means after the first keyword is entered, press the return or enter key to go to the next line. Do not separate by commas as this will treat it as one long keyword or phrase.
3. The next field is the website url, or web address which is being promoted. Only one web address is placed here. This could be a homepage address or a subpage address. Try to stay away from redirection url’s or variable filled addresses as this can often deter visitors.
4. Following the address is the description field. Supply a small but catchy description the user will read to know what will be found on the other side of this hyperlink. Making long and wordy descriptions are very ineffective, so try to keep it short and sweet.
5. Finally is the category that best fits this Rotating Keyword Ad. This is pretty straight forward.
This is the extent of creating a RKA. Now the way it works is fairly simple as well. Only partner websites who allow feeds to appear on their sites can participate with these types of ads, as special coding other than static html is needed. If the partner site allows PHP, ASP or CFM coding, then that partner can place RKA links on their site.
Once a partner has placed the line of code provided to them on their website, the RKA is immediately live and working. Each time the advertisement is shown, a keyword in the list is shown. The next visit or page view will be shown the next keyword on the list. This will continue to happen to each and every page view no matter if it is the same person or all new visitors. It will recycle the list continuously allowing all of your keywords and/or key phrases to be used. So if the right keyword is in the list, the conversions will start racking up.
Like always, if there are any questions or comments regarding this new product, please login to your account and submit a support ticket. LinkWorth hopes our new products bring as much success as possible.
The Disappearance of PageRank
As of today, May 28, 2005, the Google PageRank has been grey’d out of everyone’s toolbar. Is this just a glitch? Is it a huge update? Is it a move to something new? Or is this the disappearance of PageRank to you and I?
Personally, I believe it will be back anytime, but what if this is a turn towards PageRank being invisible? How does this effect webmasters and most importantly, how does this effect LinkWorth?
LinkWorth has been built around “link popularity”, not PageRank. The reason we do not base prices of links and the way our system works off of PageRank is for reasons just like we’re experiencing today. PageRank can disappear at any time without notice. If this happens and LinkWorth is built specifically around PageRank, then “goodbye LinkWorth”! This would not be a smart business decision, therefore, we focused on something that is the base of EVERY search engine…LINK POPULARITY.
So if PageRank disappeared today, LinkWorth would only benefit. Others in our market who sell text links based on the PageRank of that site will suffer tremendously. While this would help our business, I personally would hate to see that happen to any of those guys. It might just put them completely out of business and that is not good, no matter how you view it. I can only wish the best for those companies.
What does this mean to individual webmasters? Nothing really. Google isn’t going away, they’re just making changes (possibly) to how their search results are displayed and ranked. As long as you are building your link popularity with great relevant inbound links, you are fine.
Billboard Link Ads Now Available at LinkWorth
Today LinkWorth is proud to launch its newest advertising product called, Billboard Link Ads. This new and exciting technology takes text link advertising to an entirely new level by allowing the advertiser to create a very effective write up about their product or service being promoted, embedding targeted linked keywords and/or phrases throughout the content and having the entire dedicated page hosted on one of our partner websites. So instead of buying a simple text link from someone, you are purchasing an entire page with up to 10 text links included throughout the content. In addition to everything already mentioned, this also creates relevancy on any website you partner with. All the sudden a not so relevant site becomes much more relevant. Increase traffic clickthru’s and link popularity at the same time.
The way a Billboard Link Ad works is, an advertiser builds their page of simple text/html content (no images or scripts). This BBLA is created within the Advertisers LinkWorth account and then it is placed on different Partner websites. The Partner creates a hyperlink from the link location selected by the Advertiser, using the desired anchor text/keyword. The link points to a new page uploaded to the Partner website uniquely named as the anchor text. This page has a line of code that pulls the Advertisers content from our servers revealing everything written and the hyperlinks to the Advertisers website.
This new revolutionary technology has benefits for both sides. Along with everything mentioned above for Advertisers, this also helps Partners build content on their own websites without much work at all. This additional content could help Partners receive traffic from the additional pages getting listed in the search engines. Of course the additional product offer, which is worth more in value than a simple text link, will help bring in more money to help fund the cost of running your website(s).
Announcing the anticipated LinkWorth Toolbar
Well after a while of tweaking, changing, adding, removing, scratching and waiting…we are proud to announce the new LinkWorth Toolbar 1.0! Hats off to Tom for putting his hard elbow grease into this project and it’s really turned out great. It’s a free tool that is very beneficial to anyone buying links, reciprocating links and most of all, to LinkWorth customers. Now the tool is available to LinkWorth customers AND non LinkWorth customers. And you have our 100% guarantee that there is no hidden programs that come with the toolbar. There is nothing beneficial to LinkWorth by way of using this toolbar, other than seeing our toolbar on your browser. No adware. No spyware. No hidden programs. No sponsored search results.
Just as a SEO tool, it speaks for itself. It currently will gather valuable bits of information on any website you visit. Just click the “Get Stats!” link and it will pull up the information and plug it into the toolbar for you. It’s a great way to see if a possible linking partner meets your satisfaction. You would want to know their overall link popularity based on the major search engines. Our toolbar will not only show you their backward link numbers and the number of pages indexed, but it also adds the numbers up to provide a value we call Linkrank. Not to be confused with Google’s PageRank which is a much more complex calculation that focuses on a particular page, not a website as a whole. Our Linkrank value is a scale ranging from 1 through 7, with 7 being the most popular. Our goal of the Linkrank is not to offer up a elaborate ranking system like the all mighty PageRank, but to help organize a given website’s overall popularity, if you’re looking for a quality link building service you can contact the right experts. The Linkrank value also includes more search engines not listed on the toolbar, so for those who are familiar with our Linkrank chart, we want to make sure it causes no confusion. 😉
The value of this toolbar to actual LinkWorth customers is wonderful. Partners who want to get notified quickly of a new pending link or an unread message in their account, the toolbar will do this. There are changing icons that alert you when a new item is in your account in which the icon can be clicked to access the LinkWorth login. Advertisers, there is also the unread messages icon alerting you of new messages in your account. If you have a combo account it will serve as both. Most important, it allows advertisers the ability to see valuable partner stats when searching through our database. Sometimes our stats window can be time consuming to open, so the toolbar will pull several important stats to help in decision making. We already have several additions to the toolbar for the future version that will put your account details in your toolbar, along with additional tools to run on website domains. We have created a new forum category specifically for the LinkWorth Toolbar, so any questions, comments or suggestions, please direct them to the forum.