While there is not one single blueprint for the perfect search engine marketing or search engine optimization campaign, one thing is for certain, link building is an integral part of it. You can optimize until you are blue in the face but anything competitive and there’s not much of a chance to rank well.

For this reason, putting muscle into your link building campaign can make all of your optimization efforts worth it. The links not only help build link popularity, but they also help build a buzz and visibility for those who might not have heard of your site or service.