Obviously LinkWorth is here to make your link building step much easier, however, it should never stop here. In a perfect world you can hire your own staff and have them do all of the leg work for your company and find great links for your site.
I’ve been wanting to make a very educational post on this topic but after doing some digging around, I found one of the more well thought out and informative posts that says it all. For those that aren’t familiar with SEOmoz, Rand is one of the more well known public figures of SEO and often speaks at the search related trade shows. He published his presentation from a recent show and it says everything I would have said and more. When you have a little time, read his “Give It Up” presentation.