It’s more important than ever before to develop an effective marketing strategy when trying to build a new business. Thanks to massive reach of social media platforms such as Facebook, which more than two billion people use every month, this process is now easier than ever. Here are a few great ways to advertise a business using Facebook.
What is Paid Advertising?
There’s no doubt that Facebook’s paid advertising feature is one of the best ways to advertise a business today. Over the past several years the paid advert model has evolved to help businesses target exactly the audience they want.
With Facebook’s paid advertising, it’s possible for business to choose who they want to market to, based on demographics, behaviors, and location. According to most reports, an ad will cost somewhere between $0.31 to $0.61 per click. This will help businesses generate valuable traffic to their website at an affordable price.
One approach that many business owners are taking with regards to Facebook advertising is lead generation. This means collecting the names and contact information of an audience they want to target. With lead generation, business owners can send out offers or event plans to a wide range of potential customers at a price considerably lower than a typical paid advert.
Lead generation is also seen as a more personable marketing strategy. Instead of placing an ad and hoping an audience notices it, businesses can contact their potential customers directly.
One of the more unique strategies business owners can use to advertise on Facebook is using the social network’s messaging service. This becomes available when creating an ad, and gives businesses the opportunity to create useful and direct dialogue with their customers.
With messenger, customers are able to ask questions and receive information directly. This can be done almost instantaneously, which could be a deciding factor in whether or not a customer decides to use a service. It won’t reach as many people as a product ad would, but it’s a great way to effectively communicate with customers.
Advertising on Facebook
Did you know there is more to Facebook than just socializing and making friends? Did you know there is more going on with this social media giant other than just pics of your friend’s toddler on your newsfeed? Did you know that behind all the cat videos, political comments and the latest meatball recipe, is Facebook advertising and promotion features? Well, there is!
Why advertise on Facebook? Facebook provides a social foundation of millions of users. Many of those users in the last several years have decided to open Facebook accounts under their business names while still being connected to the traditional media outlet.
If John Doe actually paints for a living, then John Doe can advertise his trade on Facebook where he might just be able to bring in some business. Marketing a product has always been key, and no better place to go where millions of social butterflies virtually gather!
What about Facebook Messenger? Again, it’s more than just a virtual tool for chit-chatting back and forth and talking about the weather. If you have a business, even if it’s just a small one, Facebook Messenger can give potential clients or customers an opportunity to contact you and get information upfront as quickly as you can reply. It really is just a social media one-stop-shop for businesses and for people who are looking to get their brand and name out into the world, and the best part? Just through the basic and general Facebook outlets, all this is free. Most people will tie in their marketing right into their personal profiles.
Because many businesses use this platform to promote their businesses or brand, Facebook now offers an advertising program for people who are looking to build their brand even more. This is a good road to start on especially if it’s something you’re new to, or something that you have been thinking about doing but weren’t sure how to start. Check it out for yourself and see how you can make your business and brand known in the most famous social media outlet in the world.
The Marketing Power of Facebook
In today’s world we are bombarded with social media. It’s everywhere we go and it’s a part of everything we do. One of the most popular forms of social media is Facebook. As of today, there are more than two billion active monthly users. Agencies believes it is important for all growing businesses to utilize this form of social media to help reach its clients. Some of the benefits of advertising through Facebook are:
- Website Promotion
- Generation of Leads
- Brand Awareness
One of the great benefits that Facebook advertising offers to businesses is the ability for people to “like” and “share” your page. These actions have almost a snowball effect in that it will broadcast your page and subsequently your business to an almost never-ending supply of potential customers.
Generation of Leads
In business, contacts are everything. Once potential clients have been introduced to what you have to offer, they need to be able to reach you. Facebook messenger is a popular way to stay in contact with both new and existing customers. It is a great way to build and develop new relationships.
It is important for a business to make its product well known to the consumer. Through brand awareness, customers will learn to instantly recognize your product. Whether that be a catchy name, bright colors, or a well-designed logo. Facebook is just the platform to reach those consumers.
In today’s age of technology, if you are not utilizing everything that Facebook has to offer, then you are not getting the most out of your marketing dollar.