Entries Tagged 'Advertisers' ↓

SES London

Goodbye Dallas…hello London!

We will be making our European trade show debut at SES London next week and we invite all of our Partners and Advertisers who will be in attendance to come by and say hello. It’s a great opportunity for us to meet some of the important members of our community that we don’t get to see on the trade show circuit here in the states…so come on by if you can!

Updated LinkWorth Control Center

This update was planned to go live in November of 2010, however, we continued to get new suggestions and found additional areas to upgrade, which pushed things back until now. And while it is mostly on the Advertiser side of things, it was done to help increase sales for our partners.

The biggest changes you’ll notice will be on the “My Products” and “Shop” pages. We’ve upgraded technology, improved processes and made it much easier to build, launch and maintain your campaigns.

Here are some of the highlights:

  • New Shop page where you can search for all products on one page
  • More filters added for searching
  • Instant purchase or add to cart/wish list
  • Listings can be clicked to expand for additional information
  • New Cart page that allows you to easily change items
  • Long-term discounts now offered on recurring products
  • All changes on cart updates instantly
  • Buy multiple LinkPosts and space them out with one Partner
  • Update to My Products pages to decrease number of clicks to navigate
  • We have updated Sponsored Listings for partners to make it very simple

This is the upgrade in a nutshell. To really experience it, you just have to login and give it a run. We would love feedback, so if you run into any issues or have questions or suggestions, please click the feedback button in the bottom right and let us know.

Yesterday we also experienced a server failure that hosted our blog and support software. We’re happy to have everything restored on a much nicer server. Sorry for any inconveniences.

The Importance of Unique Content

Hey there to everyone in the LinkWorth family.  I just wanted to take a moment to discuss the latest Google Algorithm update and how we can all make sure to stay on the light side of the force with this change; that way we can all keep our rankings high and the traffic flowing in.  To summarize what is widely understood as the main concern of this new update, Google is putting forth more effort than ever before to fight content farming; essentially duplicate and/or stolen content. 

What does this mean for you? Well, it means that if your site has duplicate content on it then there is a chance it could be devalued and drop in the rankings.  Fortunately the solution is simple, just make sure your site is composed of unique and compelling content.  Granted, this is “the Internet” and content is regularly swapped and shared (that’s the very definition of something going viral) however I would urge Webmasters out there to consider the many benefits of original content beyond simply staying on the good side of Google.  For E-Commerce sites, original content and copy help to differentiate your store from that of your competitors, and for blogs and most other types of websites unique and original content is what will keep your visitors coming back again and again, as well as attracting new visitors. The ultimate aim here is to provide the best value and experience for the end users of our websites.  For those that may need a little help, might I remind everyone that LinkWorth has a team of writers standing by to create original content for whatever your need may be.  If we keep these things in mind and create great content, being found online is a piece of cake.

Happy Holidays!!

I hope everyone is enjoying a wonderful holiday season so far. Just a reminder, our offices will be closed tomorrow, December 23, and will reopen on Tuesday, December 28.

Thanks to everyone who helped us make 2010 another great year in LinkWorth history. We laughed. We cried. We linked…

We have some exciting plans for 2011 and can’t wait to hear what you think. Along with some fairly major upgrades to both the front and back ends of LinkWorth.com, we hope to innovate some new ways to make our Partners some money and help our Advertisers increase their traffic. Stay tuned!

Have a happy and safe New Year!

Beware of Fake LinkWorth Emails

Today we sent a system wide email to warn everyone of fake emails that are being sent. There seems to be confusion on the email we sent, so I wanted to also post it here on the blog to ensure everyone understands.

We were notified of phishing emails being sent to people that make it appear as if LinkWorth had sent it from support {at} linkworth, however, this was not us. If you get any sort of email saying your account with LinkWorth has been temporarily disabled and it asks you to download a file, DO NOT DOWNLOAD THE FILE.

Here is one email that has been reported:

Dear Customer,

This e-mail was send by linkworth.com to notify you that we have temporanly prevented access to your account.

We have reasons to beleive that your account may have been accessed by someone else. Please run this file and Follow instructions:

(Link to file – not shown)

(C) linkworth.com

LinkWorth will never ask you to update personal and login information via email, nor download any sort of file. If you receive an email similar to this, please forward it to admin {at} linkworth {dot} com. This appears to be an isolated incident, but something we couldn’t just ignore.

SES Toronto

Calling all canucks! Is anyone going to SES Toronto next month? Ron and I are going old-school and doing the show ourselves for the first time in a couple of years, so come by and see us if you’re going to be in town. (Or, better yet, give me a shout ahead of time and maybe we can string something together.)

Beyond that, neither one of us has ever been to Toronto and we’re looking for some suggestions on what to do, where to eat, etc. If you’re familiar with that part of the world, let me hear from you!

Little Feature Added to LinkPost

We’ve added a new feature to our LinkPost and LinkPost Jobs that many will find extremely beneficial. It’s called “Pre-Written Content” and in a nutshell, Advertisers create the content for the LinkPost they purchase and Partners use this content to create a new post on their blog.

One of the most complained about items when it comes to LinkPost and LinkPost Jobs, is the actual content produced in the post. While there are many that do a wonderful job at writing original content, there are also many that just don’t quite meet the Advertiser’s standard.

Due to this reason and suggestions from clients, we have implemented a new feature called “Pre-Written Content”. Think of a LinkBB and a LinkPost combination; the Advertiser creates the content and the Partner publishes it. The Advertiser gets a perfect post they are 100% satisfied with and the Partner gets a guest blogger making a new post on their blog and being paid for it. It’s “VERY” easy money for the Partner.

Advertiser Information
For Advertisers, we’ve added a new radio option as shown below that asks if the new outline will have pre-written content or not. If you select “Yes”, a new pre-written content text field will appear where you will put the content in. <HTML TAGS ARE ALLOWED!> The best recommendation would be to either format your post with some sort of editor that allows you to insert the html tags, then copy the content with tags over to the pre-written content field. You can also submit the content without tags if you choose to not use them. All paragraphs and line breaks will be recognized and carried over.

pwc1

After you have completed the fields for the Outline and submitted, your outline will be saved and queued for review. Once your outline is approved, everything else will operate the same as before.

We definitely recommend making each pre-written LinkPost unique. The most effective practice would be to select the blogs you want to publish your LinkPost on. Learn the blog and how they speak to their audience. Then do your best to make your pre-written LinkPost blend in well with the bloggers other posts. You’ll need to create a new outline for each pre-written post.

Another recommendation is to go ahead and put the links in the content where you want it. This takes all of the work out of the Partner’s hands and you’re 99% certain it will be published exactly how you want it to be published.

Partner Information
LinkPost just became really easy for Partners when pre-written content is provided! The worst part, for most, is thinking of what to say about said site/product or keywords. Quite often, the content falls short of what the Advertisers are hoping to see, so this option helps both sides.

Partners will know when a pending LinkPost or a LinkPost job has pre-written content included. As you can see in the image below, you’ll see the yellow highlighted part that says “Use pre-written content as the blog post”. You’ll also see the content on the right side column.

pwc2


Once you click “Approve”, it will direct you to the next screen that gives the publishing instructions.

pwc3

On the Publish Instructions, you will see all of the usual items, but now if it includes the pre-written content, you’ll see it in the right-side column. All of the pre-written content will be inside the textarea box that will highlight with a single click, and then you can copy to your clipboard with a CTRL C (or right-click and choose Copy). Then go to your new blog post page and paste the content with a CTRL V (or right-click and choose Paste).

Note: when using copy/paste that has html tags in WordPress, you will need to switch your wordpress editor to the HTML version. Otherwise the special formatting will be lost. This is an illustration of the two editors offered.

pwc4

If you would like to go over pre-written content before publishing, click the “Preview” link under the textarea box and it will open a new window showing the page formatted properly.

Advertisers – Let Us Do The Work

If you’re a current LinkWorth advertiser, or a potential advertising client, why would you want to spend all of your time managing your campaigns? Let LinkWorth Account Managers manage your campaigns for you!

You might have already noticed the new feature that’s now available in all Advertiser accounts. It’s the new “Account Manager” tab located on the top right side of your Control Center, as illustrated below:

am11

Once you click this menu option, it will take you to the new page that allows you to convert your Advertiser account to a “managed” account:

am2

You’ll also have access to your Account Manager’s contact information:

am3

There are also additional tools that will be available to help you communicate with your Account Manager, request proposals and other features.

Advertisers will now always have an Account Manager at their fingertips when they need them. Once you convert your account, a message is sent to them and they will get in touch with you as soon as possible. Our staff is here to help however you see fit and we look forward to helping.

Pubcon: The after-party

Drinks, new friends, dinners, tattoos, meetings, old friends, poker tournaments, fake mustaches, and a few more drinks. That about sums up this year’s Pubcon show in Las Vegas.

I’ll be the first to admit that as soon as we rolled into the exhibit hall to set up our booth, I was underwhelmed. By my count, there were only 19 exhibitor displays in total. I was thinking to myself, “Wow…this one could be hard to justify.” It’s expensive business flying 6 people out to Vegas, after all, especially when you consider the way we tend to do things around here. But leave it to the salty-dogs of Pubcon to come through once again. Brett, my apologies for doubting you. Sure there might have been fewer exhibitors, but that sure didn’t seem to slow things down for us. All in all, I’ll have to say it was a great success yet again.

Wednesday was fantastic. We connected with friends and associates from the past and a bunch of new ones, too. I enjoyed chatting with everyone that came by the booth and for those of you that came to our happy hour at The Wynn…thanks for showing up! I hope you had as much fun as we did. I heard I had an especially good time. (Just kidding…I remember everything. Seriously.)

Things seemed to slow down at the show on Thursday, but that’s usually the case on day 2. Thursday night, however, we (err….most of us…I couldn’t make it) hooked up with the legendary DK to sponsor the bar tab at his annual Texas Holdem Poker Tournament, which I heard was a lot fun. Always great seeing you, bud. Congrats to the winner, whoever that was. I also heard we had some rather large “branding opportunities” as a result of our sponsorship…

Friday was epic. The big networking event was at a pretty cool pub in the Monte Carlo and, as usual, it lived up to its’ billing. It seemed like everyone from the show was there…all in one room…and conversation (and beer) flowed easily. It was there that we decided to crank things up a notch and put on our fake mustaches. There are certain folks in the industry that frown on some of the services we provide so we thought it best to be “incognito.” Or even more accurately, we just enjoy being silly and that we were. My hat is off to the girls on our team who played along. You wore them well Christine, Robin, Jerri & Amanda! We definitely got our share of strange looks, didn’t we???

But wait…we’re not done yet. Friday sort of flowed right into Friday night where we found ourselves enjoying an incredible dinner at N9NE at the Palms. It was awesome, but not as awesome as our two newest inductees to the InkWorth Hall of Fame. Yes, that’s right, there are now at least 6 people walking the earth with our logo forever stamped on them. And these two are women! Jerri and Amanda, we love your spirit and those tats look fantastic. I think we should start getting bulk discounts at Hart & Huntington! All of our pictures can be seen here on Flickr.

Don’t ask me what happened after that because I couldn’t tell you. All I know is that we made our flight on Saturday morning and all arrived home safely.

See you in March for Pubcon Dallas!

Tell Us What You Would Like To See

Those that use LinkWorth usually have the best suggestions on how to make improvements to what we currently have. Periodically we’ll reach out and try to get good feedback on what you would like to see improved or added on to our existing system.

As always, we’re constantly adding new updates that make our Control Center function more efficiently, but it’s your turn to tell us what you think. All comments will be well thought out and if it makes sense, we’ll get it on the list and once it’s live, we’ll make an announcement and name it after you.

Now we already know that all Partners want more business, but this is not what we’re asking for. Keep this to improvements that will make what you do in your account easier. Just comment below with your suggestions.

(***Side Note*** if you’re planning on attending PubCon in Vegas next week, let us know. We’re thinking about having a little happy hour if there are enough customers that will be there. )