Entries Tagged 'Advertisers' ↓
March 4th, 2010 — Advertisers, Partners, Text Links, Upgrades
We’ve added a new feature to our LinkPost and LinkPost Jobs that many will find extremely beneficial. It’s called “Pre-Written Content” and in a nutshell, Advertisers create the content for the LinkPost they purchase and Partners use this content to create a new post on their blog.
One of the most complained about items when it comes to LinkPost and LinkPost Jobs, is the actual content produced in the post. While there are many that do a wonderful job at writing original content, there are also many that just don’t quite meet the Advertiser’s standard.
Due to this reason and suggestions from clients, we have implemented a new feature called “Pre-Written Content”. Think of a LinkBB and a LinkPost combination; the Advertiser creates the content and the Partner publishes it. The Advertiser gets a perfect post they are 100% satisfied with and the Partner gets a guest blogger making a new post on their blog and being paid for it. It’s “VERY” easy money for the Partner.
Advertiser Information
For Advertisers, we’ve added a new radio option as shown below that asks if the new outline will have pre-written content or not. If you select “Yes”, a new pre-written content text field will appear where you will put the content in. <HTML TAGS ARE ALLOWED!> The best recommendation would be to either format your post with some sort of editor that allows you to insert the html tags, then copy the content with tags over to the pre-written content field. You can also submit the content without tags if you choose to not use them. All paragraphs and line breaks will be recognized and carried over.
After you have completed the fields for the Outline and submitted, your outline will be saved and queued for review. Once your outline is approved, everything else will operate the same as before.
We definitely recommend making each pre-written LinkPost unique. The most effective practice would be to select the blogs you want to publish your LinkPost on. Learn the blog and how they speak to their audience. Then do your best to make your pre-written LinkPost blend in well with the bloggers other posts. You’ll need to create a new outline for each pre-written post.
Another recommendation is to go ahead and put the links in the content where you want it. This takes all of the work out of the Partner’s hands and you’re 99% certain it will be published exactly how you want it to be published.
Partner Information
LinkPost just became really easy for Partners when pre-written content is provided! The worst part, for most, is thinking of what to say about said site/product or keywords. Quite often, the content falls short of what the Advertisers are hoping to see, so this option helps both sides.
Partners will know when a pending LinkPost or a LinkPost job has pre-written content included. As you can see in the image below, you’ll see the yellow highlighted part that says “Use pre-written content as the blog post”. You’ll also see the content on the right side column.
Once you click “Approve”, it will direct you to the next screen that gives the publishing instructions.
On the Publish Instructions, you will see all of the usual items, but now if it includes the pre-written content, you’ll see it in the right-side column. All of the pre-written content will be inside the textarea box that will highlight with a single click, and then you can copy to your clipboard with a CTRL C (or right-click and choose Copy). Then go to your new blog post page and paste the content with a CTRL V (or right-click and choose Paste).
Note: when using copy/paste that has html tags in WordPress, you will need to switch your wordpress editor to the HTML version. Otherwise the special formatting will be lost. This is an illustration of the two editors offered.
If you would like to go over pre-written content before publishing, click the “Preview” link under the textarea box and it will open a new window showing the page formatted properly.
January 21st, 2010 — Advertisers, General, Upgrades
If you’re a current LinkWorth advertiser, or a potential advertising client, why would you want to spend all of your time managing your campaigns? Let LinkWorth Account Managers manage your campaigns for you!
You might have already noticed the new feature that’s now available in all Advertiser accounts. It’s the new “Account Manager” tab located on the top right side of your Control Center, as illustrated below:
Once you click this menu option, it will take you to the new page that allows you to convert your Advertiser account to a “managed” account:
You’ll also have access to your Account Manager’s contact information:
There are also additional tools that will be available to help you communicate with your Account Manager, request proposals and other features.
Advertisers will now always have an Account Manager at their fingertips when they need them. Once you convert your account, a message is sent to them and they will get in touch with you as soon as possible. Our staff is here to help however you see fit and we look forward to helping.
November 19th, 2009 — Advertisers, Events, Our Team, Partners
Drinks, new friends, dinners, tattoos, meetings, old friends, poker tournaments, fake mustaches, and a few more drinks. That about sums up this year’s Pubcon show in Las Vegas.
I’ll be the first to admit that as soon as we rolled into the exhibit hall to set up our booth, I was underwhelmed. By my count, there were only 19 exhibitor displays in total. I was thinking to myself, “Wow…this one could be hard to justify.” It’s expensive business flying 6 people out to Vegas, after all, especially when you consider the way we tend to do things around here. But leave it to the salty-dogs of Pubcon to come through once again. Brett, my apologies for doubting you. Sure there might have been fewer exhibitors, but that sure didn’t seem to slow things down for us. All in all, I’ll have to say it was a great success yet again.
Wednesday was fantastic. We connected with friends and associates from the past and a bunch of new ones, too. I enjoyed chatting with everyone that came by the booth and for those of you that came to our happy hour at The Wynn…thanks for showing up! I hope you had as much fun as we did. I heard I had an especially good time. (Just kidding…I remember everything. Seriously.)
Things seemed to slow down at the show on Thursday, but that’s usually the case on day 2. Thursday night, however, we (err….most of us…I couldn’t make it) hooked up with the legendary DK to sponsor the bar tab at his annual Texas Holdem Poker Tournament, which I heard was a lot fun. Always great seeing you, bud. Congrats to the winner, whoever that was. I also heard we had some rather large “branding opportunities” as a result of our sponsorship…
-
-
JessicaWorth
-
-
MeganWorth
Friday was epic. The big networking event was at a pretty cool pub in the Monte Carlo and, as usual, it lived up to its’ billing. It seemed like everyone from the show was there…all in one room…and conversation (and beer) flowed easily. It was there that we decided to crank things up a notch and put on our fake mustaches. There are certain folks in the industry that frown on some of the services we provide so we thought it best to be “incognito.” Or even more accurately, we just enjoy being silly and that we were. My hat is off to the girls on our team who played along. You wore them well Christine, Robin, Jerri & Amanda! We definitely got our share of strange looks, didn’t we???
But wait…we’re not done yet. Friday sort of flowed right into Friday night where we found ourselves enjoying an incredible dinner at N9NE at the Palms. It was awesome, but not as awesome as our two newest inductees to the InkWorth Hall of Fame. Yes, that’s right, there are now at least 6 people walking the earth with our logo forever stamped on them. And these two are women! Jerri and Amanda, we love your spirit and those tats look fantastic. I think we should start getting bulk discounts at Hart & Huntington! All of our pictures can be seen here on Flickr.
Don’t ask me what happened after that because I couldn’t tell you. All I know is that we made our flight on Saturday morning and all arrived home safely.
See you in March for Pubcon Dallas!
November 3rd, 2009 — Advertisers, General, Partners, Upgrades
Those that use LinkWorth usually have the best suggestions on how to make improvements to what we currently have. Periodically we’ll reach out and try to get good feedback on what you would like to see improved or added on to our existing system.
As always, we’re constantly adding new updates that make our Control Center function more efficiently, but it’s your turn to tell us what you think. All comments will be well thought out and if it makes sense, we’ll get it on the list and once it’s live, we’ll make an announcement and name it after you.
Now we already know that all Partners want more business, but this is not what we’re asking for. Keep this to improvements that will make what you do in your account easier. Just comment below with your suggestions.
(***Side Note*** if you’re planning on attending PubCon in Vegas next week, let us know. We’re thinking about having a little happy hour if there are enough customers that will be there. )
September 9th, 2009 — Advertisers, Events, Partners
We’re making the trip again to New York City for SMX East. It was a good show last year and we’re coming back for more. The dates are October 5-7.
If you are thinking about going and haven’t registered yet, register with our SMX discount coupon:
smx10linkworth
New York City is the center of it all. Millions of people in a small area and the shows always turn out great. If you’re in the area, or within a quick train or cab ride, do yourself a favor and make it there. If you make it there, stop by our booth and say “Hi”. We’re always happy to see familiar faces and/or names.
The venue is:
Jacob K. Javits Convention Center
655 West 34th Street
New York, NY 10001
For more details on the agenda and everything else around it, visit the Search Marketing Expo East site.
July 25th, 2009 — Advertisers, General, Partners, Upgrades
If you’ve been like many other customers, you’ve often wished we had better stats for partner listings. Believe me when I say, it’s been an extremely sore subject with us for quite a while!
With lots of new code and lots of new servers, we’ve managed to get a new process in place that will keep all sites in our inventory equal to or less than 30 days old.
In addition to improving our stats data, we’ve also incorporated ways to purchase and/or add to your wish list(s) straight from the stats page, making the process of campaign building much easier than ever before.
Although we have a new product soon to be introduced (LinkBanners), the majority of our focus has been improving everything we have. We’ll keep everyone in the loop of new changes as they happen.
Follow LinkWorth on twitter to more current updates.
http://twitter.com/linkworth
July 3rd, 2009 — Advertisers, General
The title is only off by one word…”Glory”! Authorize.net, the payment gateway for 10’s of thousands of online businesses, had a fire in their datacenter that caused the sprinklers to go off and fry the generators. They’ve been down for over 12 hours of posting this and they’re slowing pulling things back together.
What does this mean for LinkWorth customers? Well, if you typically use a credit card for purchases, the transactions will not work currently. We do also have Paypal setup as a backup which we would recommend if you wish to make purchases or need to have renewals process. You can go to ‘my money’ > ‘add funds’ > ‘paypal deposit’ to make the alternate payment.
If you are a fellow merchant that also uses Authorize.net, if you wish to read about the issue further, you can pop over here to read more. You can also follow Authorize.net on their Twitter page here.
UPDATE
Authorize.net has processing back online and all testing on our end has gone without error. Obviously they’re still working on things and it’s possible some attempts might fail, but what they’re saying is it should be working as usual now. If you are still having billing issues, please send any billing errors to admin ^at^ linkworth dot com. You can also check for any updates on our LinkWorth Twitter page.
April 16th, 2009 — Advertisers, Partners, Upgrades
We have decided to make 2009, the year of upgrading. We know there are many things people would like to see differently, so we’re putting ‘most’ of the new development on the back burner while we make what we have better. I thought it would be good to inform everyone of what to expect in the near future.
Here are a few changes to look for soon:
- REPORTING: - we are about to launch a much needed reporting upgrade. It’s something that has been one of the most requested, and we finally have the manpower to put it into production. We are about to launch our new reporting that will help display the numbers you have always wanted with LinkWorth.
- LinkBB (Billboard Ads): - our LinkBB has been around for a few years and was the first of it’s kind in our market. Almost like a magazine advertorial, but a web version. However, things have changed since we were the first to launch this type of product, so it is time to give it a much needed upgrade. Look for the upgrades you’ve always wanted with our LinkBB product within the next couple of weeks.
- LinkInTxt Upgrade: - our LinkInTxt product is a very hot commodity. It’s something that is becoming more popular by the day. The way we currently discover new keywords or key phrases is outdated. We are working on a more updated way to discover new keywords and key phrases on partner sites/blogs. This means more opportunities for partners and more opportunities for advertisers.
- Banner Ads!: - we announced the upcoming new product a while back but had to put it on hold while we worked on other improvements. The new product is back into production and we’re extremely excited about launching it soon. Banner ads have made a huge comeback, so offering it to our customers makes complete sense.
This is just a small list of upgrades we have on deck. Our goal is to make the Control Center much easier to use and maintain. Since our staff uses it daily, their feedback is usually very similar to much of our customers. If you have suggestions, PLEASE send them to admin **at** linkworth **dot** com.
January 27th, 2009 — Advertisers, General, Text Links
I’ve read a few things here and there about social traffic and how ‘important’ it is to have. I also have a personal blog and the social traffic is through the roof, however, the big question is, does any of the social traffic really matter?
Take StumbleUpon traffic, for example. If you’re a Stumbler, you know as much as any other Stumbler, you’re killing time and looking for things of interest. This usually doesn’t involve running around spending a dime, it’s just about finding funny pictures or things of interest without having to put much thought into it. I can honestly say I’ve never spent a single penny on a site I have stumbled on. I might have referenced something I found on my blog, but I can’t see any financial benefit that this type of traffic might bring.
Now let’s look at Digg traffic. I will admit I’m not a big Digg fan, mostly because I’ve read about how a group of power Digg users control what gets pushed up and what doesn’t so I don’t view it as as much a world view as I do a group of users view. The results are pretty much the same thing though, it’s either political, funny, shocking or just overall newsworthy, not financially beneficial to anyone. I did have one blog post that someone dugg and there was about a week of traffic that came from it, all which opens that one page, looks at the content, and then moves on.
I’ve also blogged some time ago about Facebook Ads and how poor they performed. Granted, this was millions of new users ago and they’ve probably put more work into their ad platform, but what are you looking for when you login to Facebook? Something to buy or pay for? I would say 75% of the time I login to my account, the ad I see you can see to the right. Yep, it’s a mugshot of Matt Baker, who works for us. Just seems like a big waste to show that ad over ads that might actually convert for serious advertisers. (not that I don’t enjoy seeing Baker’s peace sign) As I said before, other than branding, I still can’t see a huge benefit in running ads on the Facebook system.
I would love to see a study that compares the value of a social media site to a large company with thousands of employees, and the company spends millions of dollars in advertising with that social site. Then determine how much employee time is wasted on that social site during a typical workday. Total both sides of the study and see what the true benefit to the company really is. What if it was found that social websites are a proven way to cost companies millions of dollars in lost revenues because their employees spend more time being social than being productive?
I’m not here to say social sites are worthless, I’m just asking if they really matter when it comes to paying the bills. If you have a site that averages a thousand uniques per month without any social traffic and you convert 5% of the traffic, and then after bumping your traffic up another thousand uniques of social visits, would that translate into the same number of conversions? I’ve searched and haven’t really found much by way of real life examples or data to prove it’s worth the time, so if you are reading this and know of a good study or two, please post a link or any real life situations you might have been involved with.
October 3rd, 2008 — Advertisers, General, Partners
Holding true to being a one stop shop for all types of online marketing needs, we are in the beginning stages of development for banner ads.
This method of media used to dominate the market, but then disappeared as a type of advertising that most people never paid attention to.
Lately the display ads have been making a comeback and we’ve decided to create the ability for advertisers and partners to participate in this area through LinkWorth.
Stay tuned.
