Due to the short week, bank holiday and 10th falling on the weekend, payouts will be issued on Monday 9.12.11.
Would also like to alert partners of a new section we have added where we will communicate websites we are looking for to be listed. If you have additional websites in these categories and meet the requirements, add them to your account and we’ll be able to purchase ads on your site. We’re going to begin showing the feed of LinkWorth Requests inside the Control Center, so when you login you’ll be able to see new requests.
We here at LinkWorth love our Dallas Mavericks and wish them a very warm congratulations on their NBA Championship victory!!! If you’re a local Dallasite, go see the parade at Victory Park tomorrow…June 16th..10am and then hop across the street to the Hyatt and pay us a visit at the International Trader’s Expo!
Go Mavs! Go LinkWorth! Woo-hoo!!!
Also, we have some exciting site upgrades in process…can’t wait to share them with you soon!
Let me start by saying this is not a paid endorsement of any kind. I hate that I actually have to say that, but whatever…that’s just how SEO goes these days. Anyway, I took a little demo today of some really cool seo reporting tools developed by gShiftLabs and I liked it enough to mention it. We see loads of these at the trade shows and there is some really cool stuff out there…and this happens to be one.
gShiftLabs is based in Canada and the owners of the company are good people. Give Chris a call and I’m sure he’ll be happy to set up a demo for you if you’re interested. The interface is clean, intuitive & highly functional. Here’s a little peek:
Go, gShift! See you guys in San Francisco for SES….
We’re always trying to have fun at the office, so we decided this month would be bad hair month. What does that mean? Well, just take a peek at our team page and see who looks best, who looks the worst and who just looks plain creepy.
These are all professional hair cuts and the extra hair was donated to our local Geico caveman stars.
April Fool’s is over, so here’s a screenshot of our bio page on April 1st.
Our industry is awash in juicy news lately; most of which can be attributed to Google. They’ve implemented algorithmic updates targeting certain sites that will be of even less value now. As they change, we need to ensure we’re updating our inventory offering too. I think it’s time to alter an old saying to reflect, “Content Can Kill A King”.
All kidding aside, significant changes have been made intended to police the ever-growing levels of spammy content in the SERPs and really, it’s about time they did. When Google launched AdSense years ago, it spawned an entirely new microcosm on the web. We called them MFAs or “made for AdSense” sites. Basically, these are websites that are usually published via some automated mechanism and their sole purpose is to aggregate syndicated content through RSS feeds or bot scrapers and then monetize them through AdSense or any number of ad networks…LinkWorth not excluded. When you boil it all down, these kinds of sites offer nothing of value to users (or Advertisers) and it looks like their day in the sun has finally come to an end. And with that end comes a need for change.
Moving forward, we are going to do our best to clean up our Partner inventory by not only declining these MFA & scraper sites upon their submission to LinkWorth, but also by removing the existing ones from our community. It won’t happen overnight, but we have begun taking steps to address it and ultimately we’ll be providing a very valuable service to all of our advertisers. This change is not intended to alienate any of our loyal Partners. On the contrary, it’s our hope that our Partners will understand the situation and embrace the “new” industry standards of creating completely unique and useful content. The bottom line is, there is no longer a market for MFA/scraper/RSS sites so it doesn’t make sense for us as an organization to offer access to them. We are currently reviewing accounts with websites that would not be approved today and making decisions on a case by case basis. This added reviewing will be causing delays in some payouts. But this does not mean you will not be paid, just that we are reviewing your account.
Our Account Managers are working to ensure their campaigns are not including these type of websites so please take the necessary steps to address the new standards. We’re changing, so change with us!
I hope everyone is enjoying a wonderful holiday season so far. Just a reminder, our offices will be closed tomorrow, December 23, and will reopen on Tuesday, December 28.
Thanks to everyone who helped us make 2010 another great year in LinkWorth history. We laughed. We cried. We linked…
We have some exciting plans for 2011 and can’t wait to hear what you think. Along with some fairly major upgrades to both the front and back ends of LinkWorth.com, we hope to innovate some new ways to make our Partners some money and help our Advertisers increase their traffic. Stay tuned!
We will need to take our platform down this evening for a couple of hours to attend to some database updates. Expect LinkWorth to be unavailable between 7:30 PM CST to 9:30 PM CST this evening (12.7.10).
Apologies go out to any that may be affected by this and hope to get things back online as soon as possible.
Wouldn’t it be nice if LinkAds just magically appeared on your site and made money for you right away without the hassle of having to log in to the control center, approve the ad & then go through the steps of publishing the ad each time an advertiser wanted to buy from you? We think so, too, which is why we’ve just launched a new feature to do just that!
It’s called “Auto Approve” and its live right now. If you think this option is right for you, simply log in to your LinkWorth Partner account and go to “my sites” >> “publish” >> select LinkAds >> and then select one of your URLs. You’ll see the following section at the bottom:
Be sure to click the “What’s This?” link for exact directions you must follow to be accepted into Auto-Approve program.
By selecting “auto approve” you are allowing LinkWorth to approve or decline any link requests you get from Advertisers and publish them automatically on your website. You will be prompted to select ad categories that you DO NOT want to host on your site in addition to outlining any other criteria you want us to follow prior to making a decision. You don’t want Viagra ads, for example? No problem. Don’t want competitors advertising on your site? Done. Relevant sites only? Piece of cake.
The benefit here is that Advertisers will see that you have this option available and since it’s been requested MANY TIMES over the years, our feeling is that you’ll sell more ads. Advertisers want links and they want them NOW, so this will better serve them while making the whole process easier for you.
This is currently only available for LinkAds, however, we may decide to activate this for other products if the Partner feedback is good.
One of our favorite days at LinkWorth is April 1st, or April Fool’s Day. And when I say “our”, I’m speaking of Matt and I (Ron). Each year we try to out perform our previous year of gags and jokes we play on the staff. This year I am 100% sure we topped all previous April Fool’s Day performances. I’d like to thank our staff for putting up with the full day of non-stop craziness and watch out for next year, because we already have the next 2 years planned out!!!
Let me run down a quick bullet list of what we did yesterday:
We turned LinkWorth into ShrinkWorth by shrink wrapping the entire office
We removed cubical dividing walls in the sales pit creating shared spaces
We snuck keys away from many and moved their cars in the parking lot
We ran video on everyone walking in first thing seeing it all and giving them an early morning blow horn
We ran a looped audio of a sneeze we recorded from Matt Baker, who is the loudest sneezer in the world, through the phones for much of the afternoon
We made a pot of coffee with half a container of sugar in it
We caused our admin backend to appear to be crashed giving errors
We had outsiders tell people they had live snakes in their drawer
We sent fake emails to each Account Manager making them think their biggest client is canceling and complaining about them…and took video of them explaining themselves
As you can see, while it’s not a recognized holiday, there isn’t a lot of work that gets done on April 1 each year. There might be other spur of the moment ideas we put in place that I’m forgetting, but you get the point.
We have lots of pictures and even more video. The pictures are below and the video will be soon, once I figure out how to edit and put it all together in a nice looking format.
LinkWorth will be exhibiting at the Ad:tech conference in San Francisco on April 20-21. We’ll be located at booth #5973, which to most of you, will mean absolutely nothing. I honestly can’t say I’ve ever visited a conference and paid any attention to booth numbers. This is where we’ll be, so if you’re attending, please stop by and ask Robin to sing you her original “Linky” song. She has a great voice and the song is really good too. Also be sure to ask David why they call him “Ace”.
If you have not signed up to attend Ad:tech and want to go, we have a nice little offer for you. Just follow our special link here and you’ll get a $200 discount on a full conference pass. They’re not cheap, so discounts are always great. If the link doesn’t transfer our code, use this:
Ad:tech San Francisco Discount Code: LWADTEC
Just remember…”Have a DrinkWorth with LinkWorth which could lead to InkWorth, and then you’ll wake up in a StinkWorth probably needing a ShrinkWorth.”