Its no secret that Google values links. Even with the hundreds of updates they do on a yearly basis, the one thing that always remains the same is how much they emphasize backlinks.

What Is a Backlink and How Does It Impact Search Engine Optimization

A backlink is a link that has been placed on one website and points back to another website. If a visitor should click on the backlink they will be redirected to the website that is being linked to.

While links are most commonly attached to words and phrases, they can also be attached to images or simply left “naked”.

When it comes to search engine optimization, to get the best results you should have a thorough link building strategy in place. If you just start spamming your links everywhere you will end up doing more harm than good.

Keep in mind the Google algorithm never stops working. It is constantly crawling websites looking for signals it can use to determine where a site should rank in the search engine.

Websites that have a high number of links from trusted sources will almost always rank higher than a similar website that doesn’t have a good backlink profile.

How To Build Links That Google Will Love

While links are important to Google, not all links are created equal in their eyes. That’s why its so important you focus on quality instead of quantity.

One of the most effective ways to build quality links is by publishing amazing content on your website. If visitors find your content valuable they will be more likely to share it. And the more people that share it, the higher your rankings will go.

Always remember to use relevant title tags in every piece of content you publish to your website. Doing so can help push your website up the rankings even faster.

How Google Uses Backlinks To Help Determine Ratings

One of Google’s most influential ranking systems is backlinks. The algorithms are updated roughly 500 to 600 times each year, and backlinks are emphasized. A backlink is classified as an inbound hyperlink between websites. When the link is clicked by the user, they are redirected to the URL that was linked. A link can be attached to a phrase, word, image, anchor text or left to show the URL it directs to.

Successful SEO or search engine optimization needs a thorough strategy for link-building. Google looks for ranking signals, and a website with links from trusted, authoritative sources will receive a higher ranking. To achieve a higher Google ranking, high-quality site links are required. A backlink checker is a tool to make the process easier. This tool will show competitor links and the sites linked to the business. The focus when building links should be on quality not quantity. The Penguin algorithm update announced by Google in 2012 affects approximately three percent of search queries. Websites with links created using automated software, purchased links, and excessive link exchanges watched their ratings fall. This remains one of Google’s fundamentals in their ranking algorithms. High-quality links must be built naturally.

One of the most effective and safest ways to generate links is posting blogs and publishing articles to the site. Some webmasters will find the information very helpful, and respond by linking it to their website. Since Google uses links as a ranking factor, this will help improve the search ranking of the site. The pages should be given relevant and unique title tags. Google uses more than links to determine ratings. The search ranking of the site incorporates hundreds of additional factors. This includes meta descriptions, the speed of the website, domain age, page titles and mobile compatibility.