How Backlinks Work With Google Rankings

Its no secret that Google values links. Even with the hundreds of updates they do on a yearly basis, the one thing that always remains the same is how much they emphasize backlinks.

What Is a Backlink and How Does It Impact Search Engine Optimization

A backlink is a link that has been placed on one website and points back to another website. If a visitor should click on the backlink they will be redirected to the website that is being linked to.

While links are most commonly attached to words and phrases, they can also be attached to images or simply left “naked”.

When it comes to search engine optimization, to get the best results you should have a thorough link building strategy in place. If you just start spamming your links everywhere you will end up doing more harm than good.

Keep in mind the Google algorithm never stops working. It is constantly crawling websites looking for signals it can use to determine where a site should rank in the search engine.

Websites that have a high number of links from trusted sources will almost always rank higher than a similar website that doesn’t have a good backlink profile.

How To Build Links That Google Will Love

While links are important to Google, not all links are created equal in their eyes. That’s why its so important you focus on quality instead of quantity.

One of the most effective ways to build quality links is by publishing amazing content on your website. If visitors find your content valuable they will be more likely to share it. And the more people that share it, the higher your rankings will go.

Always remember to use relevant title tags in every piece of content you publish to your website. Doing so can help push your website up the rankings even faster.

How Google Uses Backlinks To Help Determine Ratings

One of Google’s most influential ranking systems is backlinks. The algorithms are updated roughly 500 to 600 times each year, and backlinks are emphasized. A backlink is classified as an inbound hyperlink between websites. When the link is clicked by the user, they are redirected to the URL that was linked. A link can be attached to a phrase, word, image, anchor text or left to show the URL it directs to.

Successful SEO or search engine optimization needs a thorough strategy for link-building. Google looks for ranking signals, and a website with links from trusted, authoritative sources will receive a higher ranking. To achieve a higher Google ranking, high-quality site links are required. A backlink checker is a tool to make the process easier. This tool will show competitor links and the sites linked to the business. The focus when building links should be on quality not quantity. The Penguin algorithm update announced by Google in 2012 affects approximately three percent of search queries. Websites with links created using automated software, purchased links, and excessive link exchanges watched their ratings fall. This remains one of Google’s fundamentals in their ranking algorithms. High-quality links must be built naturally.

One of the most effective and safest ways to generate links is posting blogs and publishing articles to the site. Some webmasters will find the information very helpful, and respond by linking it to their website. Since Google uses links as a ranking factor, this will help improve the search ranking of the site. The pages should be given relevant and unique title tags. Google uses more than links to determine ratings. The search ranking of the site incorporates hundreds of additional factors. This includes meta descriptions, the speed of the website, domain age, page titles and mobile compatibility.

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The Value of Enhancing Search Visibility in Google for Modern Enterprises

Search Engine Optimization (SEO) providers propose a variety of strategies for enhancing the visibility of online business websites. Unfortunately, only a handful of these companies even bother to explain the value of search engine visibility. In today’s commercial environment, your company website must rank well in Google, Bing, or Yahoo.

Searchers and potential customers must find your site. Otherwise, make some immediate adjustments. Your enterprise will thrive only after becoming noticeable to consumers. Some smart entrepreneurs use innovative technologies and tools like Google My Business to promote their visibility.

Outshine the Competition

You have the best chance to outperform strong local competitors through Google My Business (GMB). The free and user-friendly tool helps companies and organizations to handle their online presence across the primary search engine including maps and searches. By editing and confirming your business details, prospective customers can find your brand, merchandise, and services with great ease. Show up in search results by utilizing location-based optimization. Use specific keywords and keyword phrases to show up in search results quickly.

Targeted Local Growth

Google My Business, formerly known as Google Places, can serve as the suitable option for increasing the overall extent of your venture. SEO experts know how to feature your outlet or services on multiple platforms including Trip Advisor, Yelp, and Air BnB. The technique offers more room for progress, generate additional opportunities for advancement, and utilize various resources that you missed in the past. Listings highlight local searches in Google using the Local Pack Maps insert. Make sure to verify the listings and check the integrity of information. Non-verifiers lists usually contain erroneous or missing details.

Local Market Scenario

Figure out the local market carefully employing GMB as a secure alternative. In most situations, the approach pinpoints your target markets and what these audiences expect from business owners within their respective areas. GMB facilitates strategic positioning taking into consideration essential factors such as availability of parking and other perks for shoppers offering a lot of value to the community. You can also monitor market trends and consumer behavior that provides more insights into the local marketplace.

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How SEO and Google AdWords Go Hand in Hand

Four AdWord Features You Need To Start Using From This Year On

SEO and Google AdWords go together like Mutt and Jeff, Frick and Frack, Pork and Beans, etc. You cannot have one without the other. The relationship between Google AdWords and SEO is changing year round, and this year is no different. Paid advertisers are constantly looking for ways to beef up their marketing. If a product is not selling within the first few months of the initial release, then chances are the product will not sell.

The product needs to hold interest. Market researchers for Google and SEO did some research. They are finding there are 5 features you need to utilize, so you can increase awareness and visibility during your campaign.

Four Features That Bring Google AdWords and SEO Together Successfully

1) A device adjustment has a significant impact on a product’s performance. You can use your mobile device or desktop to create a bid and your tablet for your anchor bid. Previous versions of this feature did not allow you to do that.

2) Google is testing different ad texts right now. They are looking to expand their SEO content to different versions. You can still use the standard version; however, the newest version is more expansive. The new texts have longer headings and more characters.

3) Demographic targeting is one of the newest features SEO and AdWords are working on together. Demographic marketing takes the remarketing idea to the next level. Companies are struggling because they are spending money on target audiences who are not interested. Companies lose a significant amount of money by doing that. A feature like this streamlines your efforts more quickly.

4) A new update that rolled out in December is called Campaign-Level Audience Targeting. Your applications for the RLSA bids come faster. Your campaigns will be geared towards those who are interested. This feature will lead you to greater sales. You will not need to send out bid applications to disinterested parties anymore. Features like these reduce your spending and market your brand more clearly to your target audience.

The Value Of Search Engine Marketing Using AdWords And Google

Search Engine Marketing

Search engine marketing combines PPC and SEO. SEO is separated into off-page and on-page efforts so content with value is easy to find using searchers and crawlers. This makes the content easy to consume. Google and AdWords are used by PPC as a domain. For a search marketing campaign to be effective, both SEO and PPC must be used. This can be accomplished in numerous and interesting ways defined below.

Better Rankings

Most businesses want their content to appear in the search engines, and this requires the use of SEO. SEO efforts are unable to begin without keywords being researched and an understanding of the intent of the searcher pertaining to the keywords. This is what AdWords is for. A proper PC campaign allows the collection of more details regarding which keywords are being searched for by the target audience. This means these words will be targeted in the organic SEO efforts. When Google AdWords is added, a business can be located through their content, and this content will be highly ranked by the search engines. The base is the Google AdWords and SEO incorporated into the content.

The Organic Visibility

The incorporation of Google AdWords into the SEO is an excellent way to make a brand more visible. This will improve the ranking through the search engine, and the product will appear on numerous platforms for social media including YouTube, Facebook and more. Consumers will be attracted when the brands visibility increases in this manner.

Cutting Down the Competition

All internet content is subject to competition because the internet is essentially a big collection of data. Using Google AdWords along with SEO helps cut the competition down. The better the usage, the stronger the advantage over the competitors will be.

Adding Additional Value

Google AdWords and SEO incorporate different schemes including Pay-per-click to add additional value. When the content is monetized, the businesses profits increase, the views expand, and the product is sold with more visibility. Both AdWords and Google can enhance content results and add more value when used correctly.

Creating a Website with Help from SEO

Whether you’re starting a business or just creating a personal blog, you’ll need to understand the fundamentals that are involved in the process.

It’s important to develop an online profile that will stand out from the competition. After all, your goal is to sell your product and you will need the appropriate words that will connect your product to distribution.

Having a visual profile on your website is beneficial to be located online. Images applied to it will also gain more viewers to your website and improve your customer base. Images should be related to what the content is written about.

Another important aspect of creating a website is to have your site be noticeable on search engines. One way to do this is to apply meta tags. Meta tags are tiny specks of text that are invisible to the user but will appear on the page’s coding. The words linked to the meta tags are the words that will appear when someone searches your product. Another reason to make sure you’re using excellent keywords.

Search engines do take plagiarism very seriously. Ensure that the content of your site is original. If you feel that you may need to hire someone to examine your website to ensure that it meets certain standards, consider hiring a Search Engine Optimizer, (SEO). They understand more about information technology and can decrease the competition by eliminating the links within the website. This will enhance your ability to be noticed more to gain more potential customers.

Adwords can help increase your customer base. By creating an adword with the search engine, your business ad will be seen by local people, possibly around the globe, depending on what type of product you’re selling. There is a fee for the ad to run on the search engines, but you only get charged if someone contacts you for your service via email or phone.

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The reason why it’s important for your website to have good SEO

Search engine optimization is key for any offline or online business these days, as it directly impacts how easily people can find you online. People may be looking for exactly the services you provide, yet simply not know that you exist because of location, or other factors that are standing in the way.

A majority of business owners don’t even realize that SEO is a key ingredient in maximizing foot traffic of any kind, mainly because it’s such a unique concept in itself. Google and other search engines have rankings that are based off of a number of different factors, and these rankings can be both properly or improperly influenced. Since there are so many searches going out every day, it’s important to rank for as many of them as possible. This ensures that people are more likely to see YOUR business ahead of others ranking for the same, depending on competition.

This rings true for local business as well. Google Maps and other major utilities that people use on the go are almost always based off of these rankings. This means that you’re going to be more likely to receive people just traveling through, or maybe someone who doesn’t know the area too well yet. The benefits go on and on, but the important part is that ANY business needs proper SEO!

Anyone who is looking to have a strong online presence can stop searching for the answer! If they have been wondering why it’s so difficult to get noticed, here’s the long and short. With so many people actively doing things online these days, you need to be able stand out and get ahead in the right ways. Search engine optimization, (and the tools that Google has put in place to ensure that all structure is fair and healthy), ensures that you will be able to find your niche.

In such a vast world, it can be truly daunting to start something from the ground up. Learning how to properly seek out a SEO consultant is EASILY one of the best things that someone can do for themselves early on.

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How to Market Your Business Using Facebook

It’s more important than ever before to develop an effective marketing strategy when trying to build a new business. Thanks to massive reach of social media platforms such as Facebook, which more than two billion people use every month, this process is now easier than ever. Here are a few great ways to advertise a business using Facebook.

What is Paid Advertising?

There’s no doubt that Facebook’s paid advertising feature is one of the best ways to advertise a business today. Over the past several years the paid advert model has evolved to help businesses target exactly the audience they want.

With Facebook’s paid advertising, it’s possible for business to choose who they want to market to, based on demographics, behaviors, and location. According to most reports, an ad will cost somewhere between $0.31 to $0.61 per click. This will help businesses generate valuable traffic to their website at an affordable price.

Lead Generation

One approach that many business owners are taking with regards to Facebook advertising is lead generation. This means collecting the names and contact information of an audience they want to target. With lead generation, business owners can send out offers or event plans to a wide range of potential customers at a price considerably lower than a typical paid advert.

Lead generation is also seen as a more personable marketing strategy. Instead of placing an ad and hoping an audience notices it, businesses can contact their potential customers directly.

Facebook Messenger

One of the more unique strategies business owners can use to advertise on Facebook is using the social network’s messaging service. This becomes available when creating an ad, and gives businesses the opportunity to create useful and direct dialogue with their customers.

With messenger, customers are able to ask questions and receive information directly. This can be done almost instantaneously, which could be a deciding factor in whether or not a customer decides to use a service. It won’t reach as many people as a product ad would, but it’s a great way to effectively communicate with customers.

Advertising on Facebook

Did you know there is more to Facebook than just socializing and making friends? Did you know there is more going on with this social media giant other than just pics of your friend’s toddler on your newsfeed? Did you know that behind all the cat videos, political comments and the latest meatball recipe, is Facebook advertising and promotion features? Well, there is!

Why advertise on Facebook? Facebook provides a social foundation of millions of users. Many of those users in the last several years have decided to open Facebook accounts under their business names while still being connected to the traditional media outlet.

If John Doe actually paints for a living, then John Doe can advertise his trade on Facebook where he might just be able to bring in some business. Marketing a product has always been key, and no better place to go where millions of social butterflies virtually gather!

What about Facebook Messenger? Again, it’s more than just a virtual tool for chit-chatting back and forth and talking about the weather. If you have a business, even if it’s just a small one, Facebook Messenger can give potential clients or customers an opportunity to contact you and get information upfront as quickly as you can reply. It really is just a social media one-stop-shop for businesses and for people who are looking to get their brand and name out into the world, and the best part? Just through the basic and general Facebook outlets, all this is free. Most people will tie in their marketing right into their personal profiles.

Because many businesses use this platform to promote their businesses or brand, Facebook now offers an advertising program for people who are looking to build their brand even more. This is a good road to start on especially if it’s something you’re new to, or something that you have been thinking about doing but weren’t sure how to start. Check it out for yourself and see how you can make your business and brand known in the most famous social media outlet in the world.

The Marketing Power of Facebook

In today’s world we are bombarded with social media. It’s everywhere we go and it’s a part of everything we do. One of the most popular forms of social media is Facebook. As of today, there are more than two billion active monthly users. Agencies believes it is important for all growing businesses to utilize this form of social media to help reach its clients. Some of the benefits of advertising through Facebook are:

  • Website Promotion
  • Generation of Leads
  • Brand Awareness

Website Promotion

One of the great benefits that Facebook advertising offers to businesses is the ability for people to “like” and “share” your page. These actions have almost a snowball effect in that it will broadcast your page and subsequently your business to an almost never-ending supply of potential customers.

Generation of Leads

In business, contacts are everything. Once potential clients have been introduced to what you have to offer, they need to be able to reach you. Facebook messenger is a popular way to stay in contact with both new and existing customers. It is a great way to build and develop new relationships.

Brand Awareness

It is important for a business to make its product well known to the consumer. Through brand awareness, customers will learn to instantly recognize your product. Whether that be a catchy name, bright colors, or a well-designed logo. Facebook is just the platform to reach those consumers.

In today’s age of technology, if you are not utilizing everything that Facebook has to offer, then you are not getting the most out of your marketing dollar.

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Helpful WordPress Plugins

In today’s world the most available and easiest way to gain customers or clients in through an online source, typically a webpage. It is important that the webpage being displayed contains critical information that the online user would be looking for. Another very important aspect to the webpage development would be the accessibility and user friendliness of the webpage. People not only want to be able to gain access to the information being given on the webpage but they also want it to be easy for them to find and use. Some techniques and tips that can be used for creating easy and accessible webpages would be including wpforms, utilizing jetpack, and also including Google XML site maps and broken link checkers.


Wpforms are great for creating headers and footers in your text for things like contact us pages, location and address information as well as a feedback and reviews page. They make it easy to create the form in a way that is simple to embed but also extremely user friendly.


Utilizing the jetpack feature of WordPress will enhance the security of your website while also enhancing the overall appearance of it as well. Using this feature will allow for you to easily access data review of current traffic trends and data storage and usage.


Another important tool to utilize while creating a user friendly webpage is googlexms sitemap. This tool will increase your webpages visibility to search engines so that not only is your webpage easy to navigate but also easy to find on the internet without too many searches.


Broken links are a very frustrating issue to have when creating a webpage and they are also not great for appearance of your website, so by installing a broken link checker you can eliminate that problem from even happening in the first place. Broken link checker will go through your webpage for you and automatically alert you when broken links are found, and direct you to exactly where the problem is making it a lot easier for you to diagnose and fix the problem at hand.

Five Must-Have WordPress Plugins for 2018

WordPress is more popular than ever owning roughly 29% of the Content Management System market. Plugins help keep WordPress popular by giving website owners more choices to manage their sites. We think these plugins are essential for keeping your WordPress site secure and running at its best.

WP Super Cache

This plugin comes from the development company started by Matt Mullenweg, the founder of WordPress. This plugin turns your WordPress code into static HTML code which loads faster into your browser than the heavier PHP code. This free plugin can make a huge difference in your site’s loading speed.

Yoast SEO

Yoast SEO is the most popular SEO plugin on the market today. The free version allows you to add descriptions to your posts and pages for one keyword, add descriptions to your website’s homepage and more. The paid version is an SEO powerhouse for your WordPress site.


Web security is a major concern for everyone these days and the WordFence plugin is our pick for keeping WordPress sites secure. The free version gives you a firewall to protect your site from brute force attacks and scans your site daily for malware and other security issues. It also keeps track of attacks and the IP addresses they came from. Upgrade and get even more security features to keep your site safe and secure.

WP Smush

WP Smush compresses the size of all your images and attachments which can slow your site down. Smush takes bulky information our of your images without costing image quality. At 900,000+ active installs, it is our choice for image optimization.


Another factor in page loading speed with WordPress sites is minifying the HTML, CSS, and JavaScript files. Autoptimize converts the tiered code into single lines of code which make it easier for browsers to read and speeds up your site’s loading speed.

These free plugins give your site security, optimization on several different levels, and can help you get your site noticed by search engines.

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3rd Party Reviews: Make Or Break Your Business

One very big impact the internet is having across every industry is the ability to quickly write a review of any product or service. There are even big websites like Yelp where all they do is give the user the ability to quickly write a review about a product or service that they have recently had. One problem with this is that many of the reviews might not be valid or tested. Anyone can write a review and persuade potential customers to not go to your restaurant or visit your store. Reviews can really be a big win for a business, or can easily break a business. Verified, 3rd party reviews can really make your business stand out from the competition.

A verified 3rd party review is simply a review written by a review blog or anyone else about any product or service. An example of this would be a food blogger or a website that reviews movies. Getting your business a great review can really help your business shine by showing that your business is legit and shows information about your business that many people would not otherwise see. In today’s age of low entry barriers for business start-ups, brand credibility is huge to make your business bring in revenue and profits. More and more people are starting to look up reviews online before they go to a new restaurant or a store. When this happens, it is crucial that when your potential customers search Google on where they should go to eat dinner at that your restaurant has a great review waiting for them to read. This can really help your business bring in new customers that might not be thinking about doing business with you.

The internet has vastly changed exactly how business operates and how they market. Reviews can really make a business as more and more people search online reviews websites instead of going to the business and taking a chance. With a verified 3rd party review, more people will come through your company’s doors with money to spend. If you gain bad reviews, you will clearly see that reflection on your profit.

The Marketplace of Today

The buyers in the marketplace have become both more knowledgeable and smarter. His is because since the internet became a part of the equation, it is incredibly easy to locate user reviews by using a mobile. This provides the consumer with information on the product they intend to purchase. This decision is generally not made on the whim of the moment. Buyers have begun to rely on the user reviews of businesses posted by third parties. Businesses need to start paying attention to this fact because these reviews have a lot of power.

Swaying the Decision

The final decision of consumers as to whether to make a purchase or not is swayed by the reviews of the third parties. This can be against or in favor of purchasing the product. A lot more attention is given to these reviews by the buyers than many businesses assume. The entire buying decision can be altered with just a couple negative reviews.

Providing Invaluable Information

There is a lot of useful information contained in reviews by third parties. This includes the satisfaction level regarding customer support, the product’s quality and the time required for shipping and delivery. These reviews inform consumers on many aspects concerning your business.

Improving the Awareness of the Brand

Reviews from third parties can increase the awareness of a brand. When a customer is happy, they will recommend businesses and products to other consumers by leaving a good review. This can increase people’s awareness of the brand.

The Credibility of the Brand

User reviews have much to do with the credibility received by the brand. A business who receives a lot of negative reviews is going to look bad. The best mix for a business is a combination of both. Buyers are aware all reviews can’t be trusted, but they will mistrust any business when all they see on the site are good reviews. A business not showing any reviews on their site will appear as odd.

If you’re a business owner, the relationship you strive to form with each customer is important. However, there’s also a 3rd party that matters. Your potential customers aren’t just going straight to you. Often, they first go to… other customers! They visit 3rd party websites that have customer reviews, and only then will they decide whether or not to purchase.

This means you must make sure every single customer has a great experience with you. Not every customer writes a review; most do not. But you don’t know which ones will write one and which ones won’t. Review websites are popular these days, so you can count on the fact that some of your customers will write reviews.

What do customers write about? Customer reviews can cover several different things, including how well the product worked for them, how friendly your company’s customer service was, how long it took for the product to ship, whether or not the product was exactly what they expected it to be, and more. No wonder these reviews are so valuable for other potential customers. If people are unsure about purchasing a product, 3rd party reviews can give them a lot of information that they otherwise wouldn’t have known. These reviews are very influential in helping a person decide to buy or not buy.

Negative reviews can hurt your business’ sales. If there are only a few negative reviews and many positive ones, there’s nothing to worry about. Negative reviews become a problem, however, if there are several of them. Those reviews will scare people away. Your potential customers will not trust you because they know that several other people were dissatisfied with your product.

A business can reduce the chances of getting negative reviews by going the extra mile to make sure all products and services meet high quality standards. When customers have a very good experience, they may write a positive review. That’s when the magic happens: Customers become advocates for you and increase awareness of your brand. Do you want that? Then treat every customer as your next potential positive review writer!

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Local SEO in 2018

There are several ways that you will be able to make SEO work for your business in 2018.

Title/Meta Description Tags

The first way is to make sure that you are paying attention to your title and meta description tags. This is means that you need to make sure that you are using keywords that are relevant and useful information. By doing this, you will help people to find you when they search, and you will show those people what you are selling.

Accurate Information

The second way is to make sure that you have the correct information in the online directories. When people are looking for you online, you want to make sure that you have the accurate contact information. Therefore, you will need to ensure that the name of the business along with the address and phone number is correct.

Business Listing

The third way is to verify, claim, and optimize the business listing. By doing this you will be able to access all of the resources of Google Maps. Therefore, the business listing is going to need to include three main things. These things will be the contact information and link to the website, the hours of the business, and no information that is repeated.

Google Local

The fourth way is to try to be in the three pack of Google’s Local. When you have everything optimized properly, you will need to include a map that is going to show your location, the rating of the business based on the reviews from the customers, a small description of the business along in the address and phone number, and the link to the website.

Online Reviews

The fifth way is to make sure that you buy attention to all of the online reviews. When people are looking for something, they are going to look at reviews like personal recommendations. Google is also going to look at these reviews when they are considering your ranking in the search engine. Therefore, you are going to want a lot of positive reviews for the growth of your business and rankings.

The Rules of SEO in 2018: What Role Do You Play ?

SEO is changing. Searches are becoming more localized. A recent study shows more than 60% of users will Google a business prior to interacting with them. Changes like this show more responsibility lie with the business owner. You need to make everything count. Your local SEO must make more impact than it ever did before.

1) Do you pay attention to your meta tags or titles? You need to optimize both. You will give your target audience of what you offer. You will also be putting your content in front of the right eyes.

2) Your information needs to be accurate. Your business needs to be in the directory under the right group. Your contact information needs to be up-to-date. You need to be included in your local Chamber of Commerce page. You need to be legitimate and focused. If you do not offer proof of your SEO, your content is going to be irrelevant.

3) You need to be optimized for smartphones and other mobile devices. Online users are doing more mobile searches. Your business and SEO brand need to be mobile-friendly, or you will not be seen.

4) You need to be in the 3-pack. The 3-pack consists of your business and its location, reviews left by customers, and a description of what you offer. If your business does not offer this 3-pack, then your customers will need to put more effort into finding you. The more effort your customers need to put into finding you, the less likely they are to give you a chance.

5) Encourage your customers to leave feedback. You need to pay attention to the reviews you get, either the good or the bad. You need to respond in a timely manner. You need to work proactively to resolve issues.

6) You need to check on your business’s activities. You will have two types of customers. The first type will leave valid comments and critiques. The second type will complain to complain. You need to learn to separate the two.

Plan accordingly so when 2018 arrives, your Local SEO is ahead of the rest!

Nearly every successful business model for effective commerce should include protocol and operating procedures for managing search engine optimized results to improve customer traffic. To this end, there are simple and proactive steps for local businesses to take when organizing the management of productive search engine optimized operation, which yields profit in business. With just a handful of business like techniques and tools, putting a professional individual offering service, a business or an organization at the top of search results is not the only achievable, but it is not difficult at all.

Sometimes, the name says it all, and in the case of search engine optimized results this is not far from being absolute truth. When a professional or business has a mantle that is designed to clearly and concisely express the services offered, search engines set it apart from other more generic titles. This means the information contained in meta descriptions from tags associated with the name or title of a professional or business is the front line in getting and keeping customer attention.

Besides a catchy and fetching title which includes meta description by way of tags, there is a complimentary practice that every business can perform to beef up customer traffic. This is the age-old art of keeping directory information up to date, accessible and absolutely accurate. The best way of doing this is to simply communicate with the proper established institutions that make sure a business or organization’s contact information is correct. A good place to start is with a local Chamber of Commerce which ensures that a name address and phone number are in order. Naturally, the following step is to make sure that the same information is correct when it comes to online directories. A simple search engine inquiry will show which ones to contact.

Due to the very nature and sheer size of the internet and business conducted online, verification is absolutely a must-have for any competent business model. Information to include opinions, facts, reality, and everything in between is constantly being added to the World Wide Web, and not all of it is trustworthy or worthwhile for business purposes. What this means is that a professional individual, business or organization who wants to make sure their services are being seen should lockdown their information with search engines such as Google, Google Maps and Bing for starters. Finally, the most important thing a business or organization can do to ensure positive results from search engine optimized results is to get good reviews. Service and customer service along with committed troubleshooting are key components to achieving these results for positive reviews.

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How To Turn Your SEM Strategies From Good To Excellent

It seems that nowadays everyone is trying to become the next big website. People love the idea of making a website, marketing it, then becoming the face of a big new exciting website. One thing that many people do not realize before they put down big money into hosting and a fancy domain name is how much thought needs to go into crafting a solid SEM strategy to allow that brand new website the traffic it needs to flourish on the internet. With so much competition out there and many crowded niches marketing is really one of the only ways to differentiate your website from your competition.

SEO and keywords are two of the main ingredients in forming your marketing strategy. When you are building content for your website it is crucial to make sure you include keywords that will make your website rank higher in search engines results. This will bring organic traffic to your website that is free. There are various free software and websites that can check which keywords are being used often and what keywords are being saturated by the competition. The layout of the content is also very important, with the keywords having to go into each paragraph or section of the content. Without these two crucial keys of website marketing, your website will surely fall to the competition. There are also many freelances and big companies out there that specialize in SEO. They can really help you form a marketing plan, but just know that they will often charge a large fee for their work.

The internet is slowly taking over major parts of every industry. It is well-known that for your business to be successful in today’s digital age, you will need to make sure that your website is well prepared with SEO and keywords. This is especially true if the website is an online store. When people are not visiting your online store, you are losing money. This process of forming a marketing strategy may be daunting at first, but eventually, it will become very easy as you learn how to successfully do it.

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How To Publish A Home Page Only Link In WordPress

Many WordPress users run into a weird situation where they aren’t sure how to only show a link on the home page of their blog/site. There are two simple ways to tackle this:

  • Use our plugin. If you do use our plugin, make sure it is up to latest version (v3.2.8). Our plugin will automatically do this for you.
  • If you choose to publish links manually, we suggest using a plugin to execute php like PHP Code Widget … this plugin will allow you to add a php widget where the link(s) should appear and an example code to put into the widget would be:

    < ?php if(is_home() && !is_paged()) { ?>
    < a href=””>Anchor Text< /a>
    < ?php } ?>

    (be sure to remove the space between the < and ? in both places)

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