Anyone looking to promote their site through optimization and/or link building efforts will have the common question, “How much will it cost?” Unfortunately the exact price is a tough one to say truthfully but one thing for sure, if the market is competitive, it will “take it to make it”. SEO companies that focus primarily in detailed optimization of your site can be extremely pricey. I just read recently of one individual that quotes a minimum start price of $12,000.00 for seo services. That is very high, but not surprising.
One great part of link building is, any type budget can be used. Whether you use LinkWorth or any other service, if your budget calls for only a couple hundred dollars, you should be able to do some link building with it. If you hit the right network, there should be plenty of low priced websites that will fit nicely into your budget. As mentioned above, if your market is very competitive (for example, web hosting), a low budget can be used, but probably not very effectively. On the flip side, very niche markets can be campaigned for low budgets and be very effective.
Promoting your website should be a very important step and money will be required to do so, but make sure to shop prices. There are no guarantees in this business so definitely make sure you do not get locked into any contracts with high monthly bills.
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I think that before looking into SEO services, it would be in every company’s best interests to explore all of their available options. About 24 months ago, we began exploring several advertising/marketing options by researching as much information as possible related to Pay-Per-click, banner ads (CPM) and organic SEO.
Our PPC advertising was running us in the area of $12,000 per month with major engines like Overture, Google and findwhat (about 400 a day). With the high potential for fraud (reported to be as high as 10% of clicks) we knew there had to be another way.
We had already given up on the idea of CPM banners ads, as the upfront investment was quite large; at least with PPC we could control our daily spend and not have to make a long term committment.
We came across linkworth in our search (back when there were about 100 partners or so). After much research into Linkworth and SEO, we saw a real potential in the cost vs. return on an SEO campaign.
Currently, we spend in the area of $1000 - $1500 a month on Link-related SEO services, so, a moderate estimate would be $25,000 spent over the course of the last two years.
Since beginning our SEO campaign in 2004, we hold (and have held for many months) several powerful top 5 positions for our industry. We currently generate about 75,000 unique hits to our main website based on these “free” search engine listings.
If you were to compare this with the 15,000 hits we receive from PPC engines, you would see that a long term SEO campaign is an extremely effective online marketing strategy.
If you were to calculate the ‘cost per click’ for our ‘free’ listings, we’d be talking about 1.5 cents per click. Compare that to our PPC average cost and you’ll see that we save around 75 cents per click!!
PPC and banner ads are great for businesses just starting out, but the most cost effective solution for online marketing is developing an extended network of sites while employing a solid organic SEO campaign using a service such as Linkworth. It may take 6 - 12 months to really build up to solid positions. If you plan on being in business 1 - 2 years from now, it would be a good idea for any serious online business owner to explore possible options related to SEO for your company/product website.
Thanks.
MegaD
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