The new “unavailable_after” tag has me thinking so.
Sebastian wrote a wonderful post on this topic and it warrants a read. I remember hearing about this a few weeks ago and thinking to myself at the time, “I get why Google would want me to do this, but how in the world is this beneficial for me?”
Well, it’s not. At all. At least as far as I can tell, anyway.


4 comments ↓
Thank you
I’m glad you liked my piece.
i just don’t see a use for this on any of my websites. Why would i delist some of my pages after, say, 6 months? Yes, my news might be outdated, but i spend thousands of dollars on unique content. By using this tag, from what i understand, my pages will dissappear from the SERPs. The whole point of writing in the first place was to get permanent traffic flows 1, 2 or 3 years down the line for specific searches.
I don’t think i’ll be using it.
i just don’t see a use for this on any of my websites. Why would i delist some of my pages after, say, 6 months? Yes, my news might be outdated, but i spend thousands of dollars on unique content. By using this tag, from what i understand, my pages will dissappear from the SERPs. The whole point of writing in the first place was to get permanent traffic flows 1, 2 or 3 years down the line for specific searches.
I don’t think i’ll be using it.
http://www.relaxjobs.com
Hmm. Now, as a mom I see a real-world application here. I’m going to get a Google t-shirt and a magic marker, then add in a meta-tag across my back:
“unavailable_after” 3 martinis
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