When you come across a SEO agency, their main motto is, “We’ll get you listed naturally in the search engine results.” The goal is to eliminate the need for PPC because you’ll be listed in the natural results. That is even the motto in our niche market. The idea is you get search engines to read your site, then your site will be listed well for your target keywords. Plain and simple, right?
If that is the case, wouldn’t it make sense that the SEO company you find ranks well for their own keywords and do not have to attract people by using AdWords? Should it make more of an impact to the customer if that company doesn’t spend a dime on AdWords and only gets their customers by way of natural search traffic or through non-search related advertising?
I think it is quite humorous when I see SEO or SEM companies that don’t rank well for a single keyword in their own industry, but they tell potential customers that they can do it for them. You could definitely point the finger towards the fact customers aren’t hip enough to do the research on SEO companies before they spend a dime with them, however, I know of situations first hand where people in our industry put certain companies in a high regard even though they are nowhere to be found when it comes to natural search.
I’m definitely not here to point anyone out, this post is more about asking the question regarding this subject. I’ve always wondered how a customer feels when searching for this type of service. I know I’ve read new SEO sites that talk a big game, yet they’re nowhere to be found on simple keywords related to them, which always makes me think they’re a bit full of it and I’ve always wondered how the actual customer feels about it. With that being said, some of the smartest cats out there could not rank for the easiest of words, but it doesn’t mean they wouldn’t get amazing results for their customers.
If you have a second, give me your thoughts. I’d like to hear what everyone else thinks.