Category: SEO Articles
How SEO and Google AdWords Go Hand in Hand
Four AdWord Features You Need To Start Using From This Year On
SEO and Google AdWords go together like Mutt and Jeff, Frick and Frack, Pork and Beans, etc. You cannot have one without the other. The relationship between Google AdWords and SEO is changing year round, and this year is no different. Paid advertisers are constantly looking for ways to beef up their marketing. If a product is not selling within the first few months of the initial release, then chances are the product will not sell.
The product needs to hold interest. Market researchers for Google and SEO did some research. They are finding there are 5 features you need to utilize, so you can increase awareness and visibility during your campaign.
Four Features That Bring Google AdWords and SEO Together Successfully
1) A device adjustment has a significant impact on a product’s performance. You can use your mobile device or desktop to create a bid and your tablet for your anchor bid. Previous versions of this feature did not allow you to do that.
2) Google is testing different ad texts right now. They are looking to expand their SEO content to different versions. You can still use the standard version; however, the newest version is more expansive. The new texts have longer headings and more characters.
3) Demographic targeting is one of the newest features SEO and AdWords are working on together. Demographic marketing takes the remarketing idea to the next level. Companies are struggling because they are spending money on target audiences who are not interested. Companies lose a significant amount of money by doing that. A feature like this streamlines your efforts more quickly.
4) A new update that rolled out in December is called Campaign-Level Audience Targeting. Your applications for the RLSA bids come faster. Your campaigns will be geared towards those who are interested. This feature will lead you to greater sales. You will not need to send out bid applications to disinterested parties anymore. Features like these reduce your spending and market your brand more clearly to your target audience.
The Value Of Search Engine Marketing Using AdWords And Google
Search Engine Marketing
Search engine marketing combines PPC and SEO. SEO is separated into off-page and on-page efforts so content with value is easy to find using searchers and crawlers. This makes the content easy to consume. Google and AdWords are used by PPC as a domain. For a search marketing campaign to be effective, both SEO and PPC must be used. This can be accomplished in numerous and interesting ways defined below.
Most businesses want their content to appear in the search engines, and this requires the use of SEO. SEO efforts are unable to begin without keywords being researched and an understanding of the intent of the searcher pertaining to the keywords. This is what AdWords is for. A proper PC campaign allows the collection of more details regarding which keywords are being searched for by the target audience. This means these words will be targeted in the organic SEO efforts. When Google AdWords is added, a business can be located through their content, and this content will be highly ranked by the search engines. The base is the Google AdWords and SEO incorporated into the content.
The Organic Visibility
The incorporation of Google AdWords into the SEO is an excellent way to make a brand more visible. This will improve the ranking through the search engine, and the product will appear on numerous platforms for social media including YouTube, Facebook and more. Consumers will be attracted when the brands visibility increases in this manner.
Cutting Down the Competition
All internet content is subject to competition because the internet is essentially a big collection of data. Using Google AdWords along with SEO helps cut the competition down. The better the usage, the stronger the advantage over the competitors will be.
Adding Additional Value
Google AdWords and SEO incorporate different schemes including Pay-per-click to add additional value. When the content is monetized, the businesses profits increase, the views expand, and the product is sold with more visibility. Both AdWords and Google can enhance content results and add more value when used correctly.
Creating a Website with Help from SEO
Whether you’re starting a business or just creating a personal blog, you’ll need to understand the fundamentals that are involved in the process.
It’s important to develop an online profile that will stand out from the competition. After all, your goal is to sell your product and you will need the appropriate words that will connect your product to distribution.
Having a visual profile on your website is beneficial to be located online. Images applied to it will also gain more viewers to your website and improve your customer base. Images should be related to what the content is written about.
Another important aspect of creating a website is to have your site be noticeable on search engines. One way to do this is to apply meta tags. Meta tags are tiny specks of text that are invisible to the user but will appear on the page’s coding. The words linked to the meta tags are the words that will appear when someone searches your product. Another reason to make sure you’re using excellent keywords.
Search engines do take plagiarism very seriously. Ensure that the content of your site is original. If you feel that you may need to hire someone to examine your website to ensure that it meets certain standards, consider hiring a Search Engine Optimizer, (SEO). They understand more about information technology and can decrease the competition by eliminating the links within the website. This will enhance your ability to be noticed more to gain more potential customers.
Adwords can help increase your customer base. By creating an adword with the search engine, your business ad will be seen by local people, possibly around the globe, depending on what type of product you’re selling. There is a fee for the ad to run on the search engines, but you only get charged if someone contacts you for your service via email or phone.
The reason why it’s important for your website to have good SEO
Search engine optimization is key for any offline or online business these days, as it directly impacts how easily people can find you online. People may be looking for exactly the services you provide, yet simply not know that you exist because of location, or other factors that are standing in the way.
A majority of business owners don’t even realize that SEO is a key ingredient in maximizing foot traffic of any kind, mainly because it’s such a unique concept in itself. Google and other search engines have rankings that are based off of a number of different factors, and these rankings can be both properly or improperly influenced. Since there are so many searches going out every day, it’s important to rank for as many of them as possible. This ensures that people are more likely to see YOUR business ahead of others ranking for the same, depending on competition.
This rings true for local business as well. Google Maps and other major utilities that people use on the go are almost always based off of these rankings. This means that you’re going to be more likely to receive people just traveling through, or maybe someone who doesn’t know the area too well yet. The benefits go on and on, but the important part is that ANY business needs proper SEO!
Anyone who is looking to have a strong online presence can stop searching for the answer! If they have been wondering why it’s so difficult to get noticed, here’s the long and short. With so many people actively doing things online these days, you need to be able stand out and get ahead in the right ways. Search engine optimization, (and the tools that Google has put in place to ensure that all structure is fair and healthy), ensures that you will be able to find your niche.
In such a vast world, it can be truly daunting to start something from the ground up. Learning how to properly seek out a SEO consultant is EASILY one of the best things that someone can do for themselves early on.
Helpful WordPress Plugins
In today’s world the most available and easiest way to gain customers or clients in through an online source, typically a webpage. It is important that the webpage being displayed contains critical information that the online user would be looking for. Another very important aspect to the webpage development would be the accessibility and user friendliness of the webpage. People not only want to be able to gain access to the information being given on the webpage but they also want it to be easy for them to find and use. Some techniques and tips that can be used for creating easy and accessible webpages would be including wpforms, utilizing jetpack, and also including Google XML site maps and broken link checkers.
Wpforms are great for creating headers and footers in your text for things like contact us pages, location and address information as well as a feedback and reviews page. They make it easy to create the form in a way that is simple to embed but also extremely user friendly.
Utilizing the jetpack feature of WordPress will enhance the security of your website while also enhancing the overall appearance of it as well. Using this feature will allow for you to easily access data review of current traffic trends and data storage and usage.
Another important tool to utilize while creating a user friendly webpage is googlexms sitemap. This tool will increase your webpages visibility to search engines so that not only is your webpage easy to navigate but also easy to find on the internet without too many searches.
BROKEN LINK CHECKERS
Broken links are a very frustrating issue to have when creating a webpage and they are also not great for appearance of your website, so by installing a broken link checker you can eliminate that problem from even happening in the first place. Broken link checker will go through your webpage for you and automatically alert you when broken links are found, and direct you to exactly where the problem is making it a lot easier for you to diagnose and fix the problem at hand.
Five Must-Have WordPress Plugins for 2018
WordPress is more popular than ever owning roughly 29% of the Content Management System market. Plugins help keep WordPress popular by giving website owners more choices to manage their sites. We think these plugins are essential for keeping your WordPress site secure and running at its best.
WP Super Cache
This plugin comes from the development company started by Matt Mullenweg, the founder of WordPress. This plugin turns your WordPress code into static HTML code which loads faster into your browser than the heavier PHP code. This free plugin can make a huge difference in your site’s loading speed.
Yoast SEO is the most popular SEO plugin on the market today. The free version allows you to add descriptions to your posts and pages for one keyword, add descriptions to your website’s homepage and more. The paid version is an SEO powerhouse for your WordPress site.
Web security is a major concern for everyone these days and the WordFence plugin is our pick for keeping WordPress sites secure. The free version gives you a firewall to protect your site from brute force attacks and scans your site daily for malware and other security issues. It also keeps track of attacks and the IP addresses they came from. Upgrade and get even more security features to keep your site safe and secure.
WP Smush compresses the size of all your images and attachments which can slow your site down. Smush takes bulky information our of your images without costing image quality. At 900,000+ active installs, it is our choice for image optimization.
These free plugins give your site security, optimization on several different levels, and can help you get your site noticed by search engines.
Local SEO in 2018
There are several ways that you will be able to make SEO work for your business in 2018.
Title/Meta Description Tags
The first way is to make sure that you are paying attention to your title and meta description tags. This is means that you need to make sure that you are using keywords that are relevant and useful information. By doing this, you will help people to find you when they search, and you will show those people what you are selling.
The second way is to make sure that you have the correct information in the online directories. When people are looking for you online, you want to make sure that you have the accurate contact information. Therefore, you will need to ensure that the name of the business along with the address and phone number is correct.
The third way is to verify, claim, and optimize the business listing. By doing this you will be able to access all of the resources of Google Maps. Therefore, the business listing is going to need to include three main things. These things will be the contact information and link to the website, the hours of the business, and no information that is repeated.
The fourth way is to try to be in the three pack of Google’s Local. When you have everything optimized properly, you will need to include a map that is going to show your location, the rating of the business based on the reviews from the customers, a small description of the business along in the address and phone number, and the link to the website.
The fifth way is to make sure that you buy attention to all of the online reviews. When people are looking for something, they are going to look at reviews like personal recommendations. Google is also going to look at these reviews when they are considering your ranking in the search engine. Therefore, you are going to want a lot of positive reviews for the growth of your business and rankings.
The Rules of SEO in 2018: What Role Do You Play ?
SEO is changing. Searches are becoming more localized. A recent study shows more than 60% of users will Google a business prior to interacting with them. Changes like this show more responsibility lie with the business owner. You need to make everything count. Your local SEO must make more impact than it ever did before.
1) Do you pay attention to your meta tags or titles? You need to optimize both. You will give your target audience of what you offer. You will also be putting your content in front of the right eyes.
2) Your information needs to be accurate. Your business needs to be in the directory under the right group. Your contact information needs to be up-to-date. You need to be included in your local Chamber of Commerce page. You need to be legitimate and focused. If you do not offer proof of your SEO, your content is going to be irrelevant.
3) You need to be optimized for smartphones and other mobile devices. Online users are doing more mobile searches. Your business and SEO brand need to be mobile-friendly, or you will not be seen.
4) You need to be in the 3-pack. The 3-pack consists of your business and its location, reviews left by customers, and a description of what you offer. If your business does not offer this 3-pack, then your customers will need to put more effort into finding you. The more effort your customers need to put into finding you, the less likely they are to give you a chance.
5) Encourage your customers to leave feedback. You need to pay attention to the reviews you get, either the good or the bad. You need to respond in a timely manner. You need to work proactively to resolve issues.
6) You need to check on your business’s activities. You will have two types of customers. The first type will leave valid comments and critiques. The second type will complain to complain. You need to learn to separate the two.
Plan accordingly so when 2018 arrives, your Local SEO is ahead of the rest!
Nearly every successful business model for effective commerce should include protocol and operating procedures for managing search engine optimized results to improve customer traffic. To this end, there are simple and proactive steps for local businesses to take when organizing the management of productive search engine optimized operation, which yields profit in business. With just a handful of business like techniques and tools, putting a professional individual offering service, a business or an organization at the top of search results is not the only achievable, but it is not difficult at all.
Sometimes, the name says it all, and in the case of search engine optimized results this is not far from being absolute truth. When a professional or business has a mantle that is designed to clearly and concisely express the services offered, search engines set it apart from other more generic titles. This means the information contained in meta descriptions from tags associated with the name or title of a professional or business is the front line in getting and keeping customer attention.
Besides a catchy and fetching title which includes meta description by way of tags, there is a complimentary practice that every business can perform to beef up customer traffic. This is the age-old art of keeping directory information up to date, accessible and absolutely accurate. The best way of doing this is to simply communicate with the proper established institutions that make sure a business or organization’s contact information is correct. A good place to start is with a local Chamber of Commerce which ensures that a name address and phone number are in order. Naturally, the following step is to make sure that the same information is correct when it comes to online directories. A simple search engine inquiry will show which ones to contact.
Due to the very nature and sheer size of the internet and business conducted online, verification is absolutely a must-have for any competent business model. Information to include opinions, facts, reality, and everything in between is constantly being added to the World Wide Web, and not all of it is trustworthy or worthwhile for business purposes. What this means is that a professional individual, business or organization who wants to make sure their services are being seen should lockdown their information with search engines such as Google, Google Maps and Bing for starters. Finally, the most important thing a business or organization can do to ensure positive results from search engine optimized results is to get good reviews. Service and customer service along with committed troubleshooting are key components to achieving these results for positive reviews.
The Importance of Unique Content
Hey there to everyone in the LinkWorth family. I just wanted to take a moment to discuss the latest Google Algorithm update and how we can all make sure to stay on the light side of the force with this change; that way we can all keep our rankings high and the traffic flowing in. To summarize what is widely understood as the main concern of this new update, Google is putting forth more effort than ever before to fight content farming; essentially duplicate and/or stolen content.
What does this mean for you? Well, it means that if your site has duplicate content on it then there is a chance it could be devalued and drop in the rankings. Fortunately the solution is simple, just make sure your site is composed of unique and compelling content. Granted, this is “the Internet” and content is regularly swapped and shared (that’s the very definition of something going viral) however I would urge Webmasters out there to consider the many benefits of original content beyond simply staying on the good side of Google. For E-Commerce sites, original content and copy help to differentiate your store from that of your competitors, and for blogs and most other types of websites unique and original content is what will keep your visitors coming back again and again, as well as attracting new visitors. The ultimate aim here is to provide the best value and experience for the end users of our websites. For those that may need a little help, might I remind everyone that LinkWorth has a team of writers standing by to create original content for whatever your need may be. If we keep these things in mind and create great content, being found online is a piece of cake.
Should SEO Agencies Advertise With AdWords
When you come across a SEO agency, their main motto is, “We’ll get you listed naturally in the search engine results.” The goal is to eliminate the need for PPC because you’ll be listed in the natural results. That is even the motto in our niche market. The idea is you get search engines to read your site, then your site will be listed well for your target keywords. Plain and simple, right?
If that is the case, wouldn’t it make sense that the SEO company you find ranks well for their own keywords and do not have to attract people by using AdWords? Should it make more of an impact to the customer if that company doesn’t spend a dime on AdWords and only gets their customers by way of natural search traffic or through non-search related advertising?
I think it is quite humorous when I see SEO or SEM companies that don’t rank well for a single keyword in their own industry, but they tell potential customers that they can do it for them. You could definitely point the finger towards the fact customers aren’t hip enough to do the research on SEO companies before they spend a dime with them, however, I know of situations first hand where people in our industry put certain companies in a high regard even though they are nowhere to be found when it comes to natural search.
I’m definitely not here to point anyone out, this post is more about asking the question regarding this subject. I’ve always wondered how a customer feels when searching for this type of service. I know I’ve read new SEO sites that talk a big game, yet they’re nowhere to be found on simple keywords related to them, which always makes me think they’re a bit full of it and I’ve always wondered how the actual customer feels about it. With that being said, some of the smartest cats out there could not rank for the easiest of words, but it doesn’t mean they wouldn’t get amazing results for their customers.
If you have a second, give me your thoughts. I’d like to hear what everyone else thinks.
So What Is Next For Webmasters?
The question burning in a lot of webmaster’s minds is, “What should I do now?” With us being in the position we’re in, I felt the need to give our view and suggestion to all of our customers and readers. Everyone is worried and scared about the recent hit of lowered Google PR across the board. Everyone is pointing the finger at blog networks who cross link and sites that buy and/or sell text link ads. Well here is our thoughts on the whole ordeal.
The big scare in everyone’s mind is that Google is punishing everyone for participating in the buying or selling of text ads. The problem is, people are reporting PR drops on sites that don’t even participate in the act. Maybe this is a move where they’re testing the waters to see if their “reported” information is aligning with their new algorithms, or maybe this has nothing to do with what everyone thinks it is. TechCrunch, for example, openly sells ads and even to one of our own, yet, nothing happened to them. I think if Google was really trying to make a statement, they would hit all obvious blogs that everyone reads, not just a few. Then take notice of YouTube‘s home page being a PR 3, it’s a Google owned company. My suggestion would be not to buy into all the PRopaganda, but most certainly, do NOT stop what you’re doing!
There is no doubt that Google owns the largest share of search queries; however, they are NOT the only search engine. They also do NOT own your website nor can they dictate how you choose to monetize your site. Of course, they’ll tell you they’re not trying to dictate what webmasters participate in, but just look at the ripple they’re causing. I was just reading a post on Johntp.com where he’s pulling his ads from TLA and I just couldn’t help but think how ridiculous it is for anyone to throw easy money away for a complete guess. Does this guy really think anything is going to change by removing ads? All he’s doing is allowing Google to bully him around.
Google’s big issue is the selling of Pagerank, which was something that happened a few years ago. Now people buy text ads on sites related to their own. Sure, some people still go the route of buying higher PR sites, but just like technologies change, so do methodologies in link building campaigns. When we build campaigns for customers, it’s apples to apples and oranges to oranges, the days of insurance ads on programmer sites are pretty much over. But everyone can argue that people on a programming site might be interested in insurance whether they’re on an insurance site or a programmer site.
Let me give you an example, these days, most of the sites participating in buying/selling text ads are personal blogs. These personal blogs cover a little bit of everything, just like a search engine would. At any point you can go to yahoo.com and see a range of advertisers from flowers to insurance to credit reports. The same situation can apply to all sites, any one visitor can be interested in ANY type of ad on the site. I’ve found some pretty interesting sites on sites that had nothing to do with the site I was on, but I was glad to find them. But of course, to really get the eye of the visitor, a text ad about insurance when you’re on a site about insurance will more than likely have a higher CTR, so it’s the optimum choice in our methodologies.
The search reps will completely agree with this theory but tell us that we should somehow tell them it is an ad by adding a “nofollow” or link it with some other form rather than html. But then you read their guidelines and it strictly tells us not to build our sites for search engines, build it for our readers. Nofollow tags means we’re building for the search engines, not for our readers! They’re hypocrites and greedy because those ad dollars are not being put into their own pockets.
Their guidelines also tell you to acquire links from sites and directories like Yahoo, where you actually pay for the link in order to get your site appearing in their search results. Think about it, “Do it!” “Don’t do it!” “Do this!” “Don’t do this!” If they have an issue with how people are monetizing their sites, then they need to do a better job at their own product rather than trying to rip webmasters of their livelihoods. We, as in LinkWorth, would never tell a customer they cannot participate in another program because we want our customers to make as much money as they can, whether it be with us or with some other company. If Google could adopt at least a modified version of this thought, I think the internet world would be a much more peaceful place. If it came down to a fault of our own, we would fix the problem on our end instead of pissing off the same people that helped build them into what they are today.
Let me go ahead and end these words of wisdom, if you can call it that, with a few thoughts to marinate on.
- Unless you’re listed on the first page for your keywords, why would it matter if you were spotted by Google and PR dropped? Money in your pocket is money in your pocket! Don’t give it back because you have less green in your toolbar! Just remove the toolbar and go with the flow, keep the ads, add more ads and continue writing great content on your site.
- If you remove ads or stop buying linkads, do you REALLY think you will be rewarded? Keeping what you have will only help validate that you’re not going to be bullied by Google and also make you appear as you know it is your website and not Google’s site!
- Do you realize that if you pull out and cancel linkads, that money will HAPPILY be diverted to others who would love to have the money? Our advertisers are going nowhere! LinkWorth’s job is to produce results and we will continue to do so with existing products, combinations of existing products and most importantly, our new products. Yes, that means we are always staying ahead of the Goo-ame by developing new products that help our advertisers and disguise them from all this other mess. Our product LinkInTxt is something only LinkWorth employees would be able to detect. So unless they change the way they rank the SERPs, our products will always produce results!
- WHO DO YOU THINK IS ON YOUR SIDE WHEN IT COMES TO LINKWORTH AND GOOGLE? HONESTLY? There is no way Google knows anything about you. LinkWorth knows our customers and will do whatever is necessary to produce results. If the entire ranking system changed tomorrow, LinkWorth would figure out how the new system operates and implement a new process for our customers within a week. What can you honestly do to get a response from Google? A reinclusion request that goes unanswered for months? (Well, unless you’re BMW).
- Your site is your site and you should never change anything for any reason unless it’s illegal. Google tells webmasters to not build pages for search bots, then says to change all ad links for search bots. Google also tells people to get listed in their results they should acquire links and even references Yahoo’s directory, which is buying a link, then says they’ll not count links that are paid. Ask yourself, “who has their heads on straight here?”
How Good At SEO Are You? Grade Yourself . . .
Rand’s back to work with his popular link baiting techniques. I like to consider myself an “idea guy”, but man I think this dude takes the cake on great ideas. He held the Web 2.0 Awards where he acquired tons of links because people put images on their site that linked back to him. Great idea!
Now he has a new link bait tool over at SEOmoz called the “SEO Expert Quiz” where you answer 75 questions revolving around the SEO world. Then you get to paste an image showing your score. I honestly think it would be hilarious if someone posted anything below a 70%. Especially if it’s a SEO site.
The quiz I thought was pretty simple. I guess if you’ve been in the business for a while you’re just familiar, but there were some tricky questions in there. There are also some that I considered more speculative rather than concrete answers, but knowing who Rand is, hearing him speak and reading his posts from time to time, I knew his answer if I was unsure. I guessed on a few, but guess it was my lucky day.
It will take a while.. I mean it’s SEVENTY FIVE QUESTIONS, but I think it’s good to see where you are with your knowledge and it even gives you the answers at the end and explains why they’re what they are.
What did I score? Probably better than any score I ever made in college. So here is my badge with the whole post and link back to you Rand.
Looks like the other badges would go like this, although not sure on the percentage breakdowns:
New Algorithm For Top AdWords Spot
According to Barry Schwartz over at Search Engine Land, Google is about to release a new algo update to determine who gets to be chief of the top spot in AdWords. It’s always been more of ‘who wants to shell out the most’ type of position, but now they’re supposedly allowing better performing, more targeted ads to get the top spot without having to bid the most.
Regardless of what they may say, it will be silly to think it isn’t going to take big bucks to run in that top spot. I see the whole thing as a ploy to keep people spending their money and trying to be competitive. If you’re competing with 10 other sites that have crazy budgets and your business is a fraction of theirs, outbidding will never happen. This can cause the smaller budget advertisers to get complacent and not try to do better. Tell them they have a chance of being top dawg without paying top dollar and they’ll stay on top of it. Just my opinion, of course.
Is Shoemoney An Insider for Google?
Anyone that reads anything about making money on your site has heard of or at least read something from Shoemoney, aka Jeremy Schoemaker. I honestly have not read a lot from him just because there is so much to read and it’s tough to keep up and still run a growing business.
This all changed after visiting the SES in NYC recently and Matt and I sat in on a session where Jeremy Schoemaker was speaking. The first speaker, can’t remember the name, Jill someone, was good, but I fell out of attention quite a bit. Very nice and informative, though. Then Jeremy came up and did his thing.
I’ll tell you that I have not made it through many sessions, but give them a shot quite a bit, and Shoemoney really is a great speaker. Although I had to pee pretty bad, I didn’t want to miss anything and it was on a subject I wasn’t really interested in. He’s good at mixing in some fun and laughter but giving great info as well. THEN the check pictures and/or the money made pops in. This part gets me every time. Take for example, this picture:
Over 132K paid to Shoemoney from Google. WHAT! Most people I know work their way up to $50 and get their accounts shut down for whatever reason. I have it setup on an article directory that gets decent traffic and it’s earned $30 in one year. 😐
He reminds me of Carlton Sheets where him and his students tell their net worth all through the show and how big of a check they walked away with at closing. But as much as it bugs me, it’s probably one of the reasons he is so successful. People like to see other people making money. It gives them hope and makes them want to be Jeremy.
Jeremy, if you read this and you will be in Seattle for SMX, shoot me an email and we’d love to buy you a beer or few. You’re an interesting guy and I think we might have a good chat. ron[at]linkworth or matt[at]linkworth and we can hear more about what you do.