How Backlinks Work With Google Rankings

Its no secret that Google values links. Even with the hundreds of updates they do on a yearly basis, the one thing that always remains the same is how much they emphasize backlinks.

What Is a Backlink and How Does It Impact Search Engine Optimization

A backlink is a link that has been placed on one website and points back to another website. If a visitor should click on the backlink they will be redirected to the website that is being linked to.

While links are most commonly attached to words and phrases, they can also be attached to images or simply left “naked”.

When it comes to search engine optimization, to get the best results you should have a thorough link building strategy in place. If you just start spamming your links everywhere you will end up doing more harm than good.

Keep in mind the Google algorithm never stops working. It is constantly crawling websites looking for signals it can use to determine where a site should rank in the search engine.

Websites that have a high number of links from trusted sources will almost always rank higher than a similar website that doesn’t have a good backlink profile.

How To Build Links That Google Will Love

While links are important to Google, not all links are created equal in their eyes. That’s why its so important you focus on quality instead of quantity.

One of the most effective ways to build quality links is by publishing amazing content on your website. If visitors find your content valuable they will be more likely to share it. And the more people that share it, the higher your rankings will go.

Always remember to use relevant title tags in every piece of content you publish to your website. Doing so can help push your website up the rankings even faster.

How Google Uses Backlinks To Help Determine Ratings

One of Google’s most influential ranking systems is backlinks. The algorithms are updated roughly 500 to 600 times each year, and backlinks are emphasized. A backlink is classified as an inbound hyperlink between websites. When the link is clicked by the user, they are redirected to the URL that was linked. A link can be attached to a phrase, word, image, anchor text or left to show the URL it directs to.

Successful SEO or search engine optimization needs a thorough strategy for link-building. Google looks for ranking signals, and a website with links from trusted, authoritative sources will receive a higher ranking. To achieve a higher Google ranking, high-quality site links are required. A backlink checker is a tool to make the process easier. This tool will show competitor links and the sites linked to the business. The focus when building links should be on quality not quantity. The Penguin algorithm update announced by Google in 2012 affects approximately three percent of search queries. Websites with links created using automated software, purchased links, and excessive link exchanges watched their ratings fall. This remains one of Google’s fundamentals in their ranking algorithms. High-quality links must be built naturally.

One of the most effective and safest ways to generate links is posting blogs and publishing articles to the site. Some webmasters will find the information very helpful, and respond by linking it to their website. Since Google uses links as a ranking factor, this will help improve the search ranking of the site. The pages should be given relevant and unique title tags. Google uses more than links to determine ratings. The search ranking of the site incorporates hundreds of additional factors. This includes meta descriptions, the speed of the website, domain age, page titles and mobile compatibility.

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The Value of Enhancing Search Visibility in Google for Modern Enterprises

Search Engine Optimization (SEO) providers propose a variety of strategies for enhancing the visibility of online business websites. Unfortunately, only a handful of these companies even bother to explain the value of search engine visibility. In today’s commercial environment, your company website must rank well in Google, Bing, or Yahoo.

Searchers and potential customers must find your site. Otherwise, make some immediate adjustments. Your enterprise will thrive only after becoming noticeable to consumers. Some smart entrepreneurs use innovative technologies and tools like Google My Business to promote their visibility.

Outshine the Competition

You have the best chance to outperform strong local competitors through Google My Business (GMB). The free and user-friendly tool helps companies and organizations to handle their online presence across the primary search engine including maps and searches. By editing and confirming your business details, prospective customers can find your brand, merchandise, and services with great ease. Show up in search results by utilizing location-based optimization. Use specific keywords and keyword phrases to show up in search results quickly.

Targeted Local Growth

Google My Business, formerly known as Google Places, can serve as the suitable option for increasing the overall extent of your venture. SEO experts know how to feature your outlet or services on multiple platforms including Trip Advisor, Yelp, and Air BnB. The technique offers more room for progress, generate additional opportunities for advancement, and utilize various resources that you missed in the past. Listings highlight local searches in Google using the Local Pack Maps insert. Make sure to verify the listings and check the integrity of information. Non-verifiers lists usually contain erroneous or missing details.

Local Market Scenario

Figure out the local market carefully employing GMB as a secure alternative. In most situations, the approach pinpoints your target markets and what these audiences expect from business owners within their respective areas. GMB facilitates strategic positioning taking into consideration essential factors such as availability of parking and other perks for shoppers offering a lot of value to the community. You can also monitor market trends and consumer behavior that provides more insights into the local marketplace.

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How SEO and Google AdWords Go Hand in Hand

Four AdWord Features You Need To Start Using From This Year On

SEO and Google AdWords go together like Mutt and Jeff, Frick and Frack, Pork and Beans, etc. You cannot have one without the other. The relationship between Google AdWords and SEO is changing year round, and this year is no different. Paid advertisers are constantly looking for ways to beef up their marketing. If a product is not selling within the first few months of the initial release, then chances are the product will not sell.

The product needs to hold interest. Market researchers for Google and SEO did some research. They are finding there are 5 features you need to utilize, so you can increase awareness and visibility during your campaign.

Four Features That Bring Google AdWords and SEO Together Successfully

1) A device adjustment has a significant impact on a product’s performance. You can use your mobile device or desktop to create a bid and your tablet for your anchor bid. Previous versions of this feature did not allow you to do that.

2) Google is testing different ad texts right now. They are looking to expand their SEO content to different versions. You can still use the standard version; however, the newest version is more expansive. The new texts have longer headings and more characters.

3) Demographic targeting is one of the newest features SEO and AdWords are working on together. Demographic marketing takes the remarketing idea to the next level. Companies are struggling because they are spending money on target audiences who are not interested. Companies lose a significant amount of money by doing that. A feature like this streamlines your efforts more quickly.

4) A new update that rolled out in December is called Campaign-Level Audience Targeting. Your applications for the RLSA bids come faster. Your campaigns will be geared towards those who are interested. This feature will lead you to greater sales. You will not need to send out bid applications to disinterested parties anymore. Features like these reduce your spending and market your brand more clearly to your target audience.

The Value Of Search Engine Marketing Using AdWords And Google

Search Engine Marketing

Search engine marketing combines PPC and SEO. SEO is separated into off-page and on-page efforts so content with value is easy to find using searchers and crawlers. This makes the content easy to consume. Google and AdWords are used by PPC as a domain. For a search marketing campaign to be effective, both SEO and PPC must be used. This can be accomplished in numerous and interesting ways defined below.

Better Rankings

Most businesses want their content to appear in the search engines, and this requires the use of SEO. SEO efforts are unable to begin without keywords being researched and an understanding of the intent of the searcher pertaining to the keywords. This is what AdWords is for. A proper PC campaign allows the collection of more details regarding which keywords are being searched for by the target audience. This means these words will be targeted in the organic SEO efforts. When Google AdWords is added, a business can be located through their content, and this content will be highly ranked by the search engines. The base is the Google AdWords and SEO incorporated into the content.

The Organic Visibility

The incorporation of Google AdWords into the SEO is an excellent way to make a brand more visible. This will improve the ranking through the search engine, and the product will appear on numerous platforms for social media including YouTube, Facebook and more. Consumers will be attracted when the brands visibility increases in this manner.

Cutting Down the Competition

All internet content is subject to competition because the internet is essentially a big collection of data. Using Google AdWords along with SEO helps cut the competition down. The better the usage, the stronger the advantage over the competitors will be.

Adding Additional Value

Google AdWords and SEO incorporate different schemes including Pay-per-click to add additional value. When the content is monetized, the businesses profits increase, the views expand, and the product is sold with more visibility. Both AdWords and Google can enhance content results and add more value when used correctly.

Creating a Website with Help from SEO

Whether you’re starting a business or just creating a personal blog, you’ll need to understand the fundamentals that are involved in the process.

It’s important to develop an online profile that will stand out from the competition. After all, your goal is to sell your product and you will need the appropriate words that will connect your product to distribution.

Having a visual profile on your website is beneficial to be located online. Images applied to it will also gain more viewers to your website and improve your customer base. Images should be related to what the content is written about.

Another important aspect of creating a website is to have your site be noticeable on search engines. One way to do this is to apply meta tags. Meta tags are tiny specks of text that are invisible to the user but will appear on the page’s coding. The words linked to the meta tags are the words that will appear when someone searches your product. Another reason to make sure you’re using excellent keywords.

Search engines do take plagiarism very seriously. Ensure that the content of your site is original. If you feel that you may need to hire someone to examine your website to ensure that it meets certain standards, consider hiring a Search Engine Optimizer, (SEO). They understand more about information technology and can decrease the competition by eliminating the links within the website. This will enhance your ability to be noticed more to gain more potential customers.

Adwords can help increase your customer base. By creating an adword with the search engine, your business ad will be seen by local people, possibly around the globe, depending on what type of product you’re selling. There is a fee for the ad to run on the search engines, but you only get charged if someone contacts you for your service via email or phone.

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Google’s Webspam Update

Certainly by now everyone is aware that Google has implemented a rather dramatic update to their algorithm. They’re calling it the “Webspam Update” and it’s had quite an impact on search results today. Word has it that this update is affecting about 3% of all searches done on Google, but if you believe what you read in the forums & blogs, it’s much higher than that.

So, what’s really happening? It’s tough to say because there is really crappy stuff ranking #1 for some highly coveted keywords right now. Just do a Google search for “make money online” and you’ll see what I mean. Click the first listing and you’re whisked away this bevy of useful information:

That site looks like this when you open it up:

Zero content, PR3 AND a #1 ranking…nice work, Google! Yeah right.

All kidding aside, there are plenty more examples where that came from.

So, what should you do?

If your site was affected, wrongly or rightly, I’d begin by cleaning up what you can on your pages. Axe the duplicate content, over-use of internal anchor text & keyword stuffing (both in copy and in tags). It’s also probably a really good time to review your outbound links and remove (or nofollow) any links to sites that might be questionable. And take a good look at your inbound links and try to manage your inbound anchor-text diversity as much as you can. (This isn’t always easy..especially with older links…but if you have the option to diversify your anchors, do so.)

What you should NOT do is knee-jerk and strip away all of the genuine work you’ve put into your sites until we know more. SEO’s tend to get panicky when things like this happen and end up undoing things that shouldn’t have been undone. And if you think this is only happening to you, spend some time reading about all the people who are freaking out due to this horrible update on WMT Blog and WebmasterWorld.

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Bing Lights A Fire Under Google

There’s no secret that Microsoft is trying everything they can to reach Google’s level when it comes to search, while Google is trying everything they can to reach Microsoft’s level in everything else. I don’t think either have come close to taking over the others areas of expertise.

Microsoft’s new “decision engine”, BING, is their latest attempt to attract more search users and hopefully some of the advertising that comes with it. The results, to me, seem almost just like Google’s results, just with a bit more fluff involved.

Usually when Microsoft launches these new attempts, it seems Google doesn’t do much to react…except this time. According to the New York Post, Sergey has jumped in to run a team of the top cats to improve their search engine.

Since I read this story, I’ve been paying closer attention to the Google feed and they are having a lot of “improvements” popping out faster than normal.

Then today I was doing a search and noticed they are labeling listings in their SERP’s that are forums. They are giving the total number of “posts” and total number of “authors“. I actually kind of like this because if you’re looking for help with something like a computer issue, I usually look for forum url’s but you never know what you’ll get until you open it. Now I can find the listings that are busier with the expectation of finding a solution. Here’s a screen shot:

serps-forums

The one thing I haven’t tested yet is when they show a listing that might be page 10 of 200 within a thread. Does it count the number of authors for the entire thread? Or is it just page specific?

Have you tried BING yet? I have to admit it’s kind of nice. Catchy name, results are very similar to Google and while they still have some kinks to work out, I think it has some advantages over Google.

Whether BING does well or not, at least they’re keeping Google from becoming complacent with their search product.

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PowerMeter – Google Can Track Energy Use

All you need is a “smart meter” that allows Google to tap into your energy usage and they’ll tell you where you can save money based on consumption.

powermeter

I have to give it to Google…they sure do have some smart people that come up with unique ideas. Go read more about PowerMeter over at their .org site.

Next on the invention table? Keyboards for your computer that read your fingerprints so online billing information is no longer needed. You go to a shopping cart and they know who you are already. The project will then turn into small electrical currents that are sent through the keys into the human body where they can read your brain and index your entire life.

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Google Has New Favicon

Doing some searching today, something caught my eye in my tabs:

goog-favicon-tab

Then I looked up in the Firefox address bar and noticed it there too:

goog-favicon

Good job Google. I thought the little “G” icon was pretty boring.

Old Favicons
Old Favicons

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Search Engine Battles – Google vs Yahoo vs MSN

Came across this today and thought I’d share it, just in case you haven’t seen it yet. Search engine battles. . .

Google vs. Yahoo

Yahoo vs. MSN

MSN vs. Google

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The Showdown of Search and Social

Microsoft Live Search, the third most used search engine after Google and Yahoo with less than a 10% market share of online searches usually doesn’t come up in the conversation too often, but it made an interesting ripple last week when it was incorporated in the social search results of the immensely popular social networking site Facebook.  This got me thinking about who stands to benefit more from this action,  Facebook or Microsoft?  While I’m sure both sides stand to benefit; Microsoft can potentially increase the use of Live Search by tapping into the social networks millions of users and Facebook adds yet another functionality to their site.  However upon reflection I believe the convergence of Search and Social is clearly more important towards the Social Network, which has yet to establish its ability to effectively monetize through ad revenue the same way Search Engines have successfully done.

In the last two years Facebook has made continual changes in their advertising platform, they call “Social Ads”, hoping to increase their ad revenue, which like many other websites is their primary method of income. The selling point for these ads is the ability to target market to very specific audiences based on the information in user profiles (location, interest, hobbies, age, gender, religion, favorite music, books, movies, etc).  They have also implemented several free tools such as Facebook Pages to help companies build brands on Facebook, pushing companies to promote these pages through paid Social Ads.  Yet among Marketers the success of Pages and Social Ads is often a matter of controversy on whether or not advertising on Facebook yield desired results.  They have ad models for both PPC and CPI, but the results of these ads have been abysmal when compared to the results of attainable through Search Engine Marketing.

I think there are many factors involved in Facebook’s lack luster income but most involve the fundamental difference between Social Networks and Search Engines.  Information in someone’s profile is passive in that a person doesn’t input that data hoping to receive ads for it, they put it there for their friends to see which is the cornerstone of social networks.  Compare this to a search query in which a user is actively seeking information for a very specific topic of their choice at that specific moment in time.  I’m not saying that Social Marketing is a waste of time, but I think it has yet to find it’s rhythm and believe me they are searching for that rhythm as we speak. There is much potential for Social Marketing, I believe that with the right strategy companies can engage their users in new and beneficial ways.

This comparison between the core products of Google and Facebook (search and social networks) is important because the two companies in some respects seem headed for a showdown with competing products such as Facebook Connect and Google Friend Connect.  Both companies are attempting to spread their influence to all corners of the net, with the advantage clearly to Google which has already established their dominance is so many areas, not to mention making a ton of money in the process.  The underdog, Facebook admits to being focused on growth not income right now, and with their partnership with Live Search they are treading further into Google’s territory.  As both companies vie for your time online, I predict we will see many interesting developments and an increasing convergence of search and social among all parties.

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Larry Page – Sergey Brin and Hubert Chang?

A new video has surfaced from a guy named Hubert Chang, who is claiming he was the 3rd founder of Google. He says that “PageRank” was his idea he gave to Larry & Sergey.

It will be interesting to see what is dug up because you know people are already scrambling to investigate his claims. He has a NYU page, but has very little information there.

He does mention:


Google truth: The truth of Google’s birth. Google was designed in 1997 Feb by me(Hubert), Sergey, and Larry. What happened between Sergey, Larry, and me in 1997.

He then links to his youtube video that explains his involvement.

Thanks to webguild and to weberence for the story.

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