Okay, okay…I’m kidding. It’s called Universal Search and while I’m remiss about hyping any new Google-gadgetry, this seems to be a nice progression in search. Now, I’m sure most or many or at least a few people were tuned in to Google’s Searchology webcast today where they unloaded lots of new features that are sure to please the shareholders.

Several of the announcements were impressive such as the cross-language search engine where if you do a search in French, the engine will translate the query to English, get results, and translate the results back into French automatically for the user. The idea there is that there could be better results in English yada-yada-yada. It’s a cool concept.

Another useful improvement they’re working on is the automatic correction of spelling mistakes in search queries. We’ve all seen this before, right?


Well, they seem to be making it a bit more intuitive now. Udi used the example of searching for “ABC Survivor.” Well, the show Survivor is actually on CBS and they’re “training” their engine to know the difference. It’s subtle and something you’ll take for granted, but cool all the same.

The thing that I was most impressed with is this Universal Search deal. Soon, when you do a search on Google, you’ll receive not only a listing of links but also images, videos, local info, even maps mixed within the results. In some cases you’ll even be able to watch video right from the SERP….tricky, huh?

I’d like to take the time now to suggest a new research project for Larry and Sergei. Telepathic Search. Come on, you know they’ve thought about it and it’s probably already in development. Why use a keyboard when you can just think something? It’s being done, boys, don’t fall too far behind, okay?

Another thing. I propose that we rename the Milky Way to the Google Galaxy. Screw it, they’ve already claimed our planet with Google Earth…now they have Universal Search….why not? (If I’m not mistaken, there’s already a huge Google logo on the ISS, isn’t there?)

So go get your goo on….they’ve got some new stuff to check out.