Happy Wednesday everyone. I have a pretty simple hypothetical today that has to do with the monopoly of search, Google. I know, define monopoly and they’re not quite there “yet”, but well on their way.
With that being said, we all know how important Google is if you’re doing anything online that involves driving people to your website. But let’s not forget the other search engines out there that make up the rest of the search. There could be a “millionairesearch.com” out there that only millionaires search. (Update, this site really exists! HA) Why would you forget that group of people? You could own that one market and make more money than trying to compete in Google with the 10’s of thousands of other advertisers in your market.
Anyhow, you get my point. So here is the hypothetical for today:
Would you be willing to give up all of your listings in Google, but in exchange, your website listing will appear in the #1 position for all of your keywords in every other search website on the net. This includes Yahoo, MSN/Live, Ask, AltaVista and many others.
Basically, you have the chance to be seen by 35-40% of all searchers online or take what Google gives you naturally, plus all other engines.
Would you accept this offer?
8 comments ↓
Yes… #1 listings for my keywords in the other search engines would be better than a #11 (or worse) listing in Google, IMO.
I’m right there with ya Tim. Let’s say we get 30% of the other market. Then naturally in Google it’s safe to say we only get 2-3% of 60%. Those numbers seem to say bye bye Goog.
I think anyone who would build a business that is completely dependent on ONE company is destined to fail. And they won’t succeed. Or do well. Or….
I’d take it. As it is, I can’t seem to get anyone but the Goober to notice me.
Tough call, but I`d go with the dropping Google idea, and have the No.1 spot with all the others.
Yes. It seems this scenario is already in play for several of our sites, though the sites are also moving up well on G. The traffic from the other engines is well worth the time we spent optimizing for them.
MegaD
I really can’t imagine anyone not be willing to do this unless all of their search words are on page one of google.
Sure would, #1 in Google is awesome, but #1 in ALL others would be far better, and more stable for the long term.
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