Let me start by saying this is not a paid endorsement of any kind. I hate that I actually have to say that, but whatever…that’s just how SEO goes these days. Anyway, I took a little demo today of some really cool seo reporting tools developed by gShiftLabs and I liked it enough to mention it. We see loads of these at the trade shows and there is some really cool stuff out there…and this happens to be one.
gShiftLabs is based in Canada and the owners of the company are good people. Give Chris a call and I’m sure he’ll be happy to set up a demo for you if you’re interested. The interface is clean, intuitive & highly functional. Here’s a little peek:
Go, gShift! See you guys in San Francisco for SES….
There’s no secret that Microsoft is trying everything they can to reach Google’s level when it comes to search, while Google is trying everything they can to reach Microsoft’s level in everything else. I don’t think either have come close to taking over the others areas of expertise.
Microsoft’s new “decision engine”, BING, is their latest attempt to attract more search users and hopefully some of the advertising that comes with it. The results, to me, seem almost just like Google’s results, just with a bit more fluff involved.
Usually when Microsoft launches these new attempts, it seems Google doesn’t do much to react…except this time. According to the New York Post, Sergey has jumped in to run a team of the top cats to improve their search engine.
Since I read this story, I’ve been paying closer attention to the Google feed and they are having a lot of “improvements” popping out faster than normal.
Then today I was doing a search and noticed they are labeling listings in their SERP’s that are forums. They are giving the total number of “posts” and total number of “authors“. I actually kind of like this because if you’re looking for help with something like a computer issue, I usually look for forum url’s but you never know what you’ll get until you open it. Now I can find the listings that are busier with the expectation of finding a solution. Here’s a screen shot:
The one thing I haven’t tested yet is when they show a listing that might be page 10 of 200 within a thread. Does it count the number of authors for the entire thread? Or is it just page specific?
Have you tried BING yet? I have to admit it’s kind of nice. Catchy name, results are very similar to Google and while they still have some kinks to work out, I think it has some advantages over Google.
Whether BING does well or not, at least they’re keeping Google from becoming complacent with their search product.
All you need is a “smart meter” that allows Google to tap into your energy usage and they’ll tell you where you can save money based on consumption.
I have to give it to Google…they sure do have some smart people that come up with unique ideas. Go read more about PowerMeter over at their .org site.
Next on the invention table? Keyboards for your computer that read your fingerprints so online billing information is no longer needed. You go to a shopping cart and they know who you are already. The project will then turn into small electrical currents that are sent through the keys into the human body where they can read your brain and index your entire life.
Analytics is a necessary part of any online marketing campaign, right? Of course it is. And as the online marketing industry grows, so should the level of sophistication in which we analyze our data. I’m certainly guilty of relying on what I’ll refer to as “status quo” metrics, meaning; I’m only paying attention to data that I’ve always considered to be important…not much else.
I was recently enlightened by a long-time friend and business associate who I believe has a truly unique approach to mining useful data and presenting eye-opening questions that have not been asked previously. The company is called DatabaseDNA and while it’s evident that this is not a web design or marketing firm; the nuts & bolts of what they actually provide is fascinating. One of the company’s owners, Tom Kapurch, has graciously offered to take on a few “pro bono” projects just to show the world what DatabaseDNA is capable of so we took the bait. And so can you, if you’re interested.
But let’s hear it straight from the horses mouth, shall we? I asked Tom for his description of DatabaseDNA and here’s what he had to say…
A better way of determining “what is important to know.”
Webster’s defines the word intelligence as the ability to learn … or deal with new or trying situations, or reason … and the skilled use of reason (and) the ability to apply knowledge to manipulate one’s environment or to think abstractly.
You won’t find a strict definition of business intelligence in Webster’s but when you search the term on the internet you will be directed to a variety of very sophisticated product sites powered by Microsoft, IBM, Cognos and SAS, to name a few.
A review of their products and services will offer terms such as analytics, dashboards, scorecards, data mining, corporate performance management (CPM) and predictive analysis. And, as you search the resources of many companies you will learn many of their collective human resources reflect expertise with these systems. But … do they necessarily have the capability or experience to provide real intelligence or the capacity to provide the abstract knowledge hidden within the data and present these as actionable information?
To the best of our knowledge, our service provides the most unique analytical approach to business intelligence development. It relies on combined technology applications used in government intelligence traffic analysis, consumer and B2B marketing research, operations research and statistical quality control. The related SW program is designed to effectively integrate with any legacy or even desk top system.
With knowledge gained through patterns we call “information emergence” and trends that rely on a unique data measurement and metric development algorithm that goes beyond ‘static,’ conventional statistics, our process uses an experimental AND exploratory method for data mining and “on the fly” analytics. We further provide a highly visual output, whose displays lend to distributed cognitive understanding and consequent tasking in the decision-making process.
One of the most salient features of our process is its dependence on the effective identification of a ‘mid’ or ‘operational level’ of information (between a level of strategy and tactics) with an objective ‘categorization’ of data at this mid level.
This critical elements in this process to optimize decision-making at multiple, integrated management levels to:
1. Reduce dependence on management’s (often times) faulty perception of specific information’s value and relevance,
2. Provide improved specifications for information management and data collection and storage rules, and
3. Spread and reduces risk across key decision nodes at multiple levels of business management.
Our analytics process is not designed to replace legacy HW and SW systems that do an effective job of collecting, storing and distributing large volumes of data.
It is an effective tool to improve the use of these resources to gain a better understanding of “what is important to know.”
So what does that really mean? In short, it means that you can give these guys data of any type and they can tell you things about it that you never knew. I’m not really able to share the capacity in which we used DatabaseDNA, but I can tell you that we were deeply enlightened in a few areas.
And as I mentioned above, these guys are taking on a few LinkWorth-referred projects for nothing in return other than, perhaps, some linkage and honest recommendations. Contact Tom and he’ll answer any questions you might have.
I read this over at techcrunch, about the CEO of ChaCha and his home workstation.
An 8 monitor (19″) setup that is equipped with an exercise bike at the bottom. I’ve always thought a way to help people who sit all day and all night at their computers, is to make their system powered by the electricity created from pedaling a stationary bike. Some of you may think, “but wouldn’t that kill everything if you stopped?” … yes, that’s why you don’t make it kill the computer, just the monitors. If you want to see what’s going on, pedal. It might suck at the beginning, but after a while, it becomes a habit and you’re burning calories.
The CEO of ChaCha, Scott Jones’ setup is very close to my idea, so maybe he’ll read this and take it a step further to invent it. With everyone sitting behind computers these days, why not have the option to force you to exercise a bit while on the computer? Even save a little electricity.
Do yourself a favor and watch the MTV Cribs they link to over at TechCrunch.