SES London

Goodbye Dallas…hello London!

We will be making our European trade show debut at SES London next week and we invite all of our Partners and Advertisers who will be in attendance to come by and say hello. It’s a great opportunity for us to meet some of the important members of our community that we don’t get to see on the trade show circuit here in the states…so come on by if you can!

Updated LinkWorth Control Center

This update was planned to go live in November of 2010, however, we continued to get new suggestions and found additional areas to upgrade, which pushed things back until now. And while it is mostly on the Advertiser side of things, it was done to help increase sales for our partners.

The biggest changes you’ll notice will be on the “My Products” and “Shop” pages. We’ve upgraded technology, improved processes and made it much easier to build, launch and maintain your campaigns.

Here are some of the highlights:

• New Shop page where you can search for all products on one page
• More filters added for searching
• Instant purchase or add to cart/wish list
• Listings can be clicked to expand for additional information
• New Cart page that allows you to easily change items
• Long-term discounts now offered on recurring products
• All changes on cart updates instantly
• Buy multiple LinkPosts and space them out with one Partner
• Update to My Products pages to decrease number of clicks to navigate
• We have updated Sponsored Listings for partners to make it very simple

This is the upgrade in a nutshell. To really experience it, you just have to login and give it a run. We would love feedback, so if you run into any issues or have questions or suggestions, please click the feedback button in the bottom right and let us know.

Yesterday we also experienced a server failure that hosted our blog and support software. We’re happy to have everything restored on a much nicer server. Sorry for any inconveniences.

The Importance of Unique Content

Hey there to everyone in the LinkWorth family.  I just wanted to take a moment to discuss the latest Google Algorithm update and how we can all make sure to stay on the light side of the force with this change; that way we can all keep our rankings high and the traffic flowing in.  To summarize what is widely understood as the main concern of this new update, Google is putting forth more effort than ever before to fight content farming; essentially duplicate and/or stolen content.

Look for Salt Lake City web developers near me to find a group of professionals that will help you to create a solid website with great content.

What does this mean for you? Well, it means that if your site has duplicate content on it then there is a chance it could be devalued and drop in the rankings.  Fortunately the solution is simple, just make sure your site is composed of unique and compelling content.  Granted, this is “the Internet” and content is regularly swapped and shared (that’s the very definition of something going viral) however I would urge Webmasters out there to consider the many benefits of original content beyond simply staying on the good side of Google.  For E-Commerce sites, original content and copy help to differentiate your store from that of your competitors, and for blogs and most other types of websites unique and original content is what will keep your visitors coming back again and again, as well as attracting new visitors. The ultimate aim here is to provide the best value and experience for the end users of our websites.  For those that may need a little help, might I remind everyone that LinkWorth has a team of writers standing by to create original content for whatever your need may be.  If we keep these things in mind and create great content, being found online is a piece of cake.

Happy Holidays!!

I hope everyone is enjoying a wonderful holiday season so far. Just a reminder, our offices will be closed tomorrow, December 23, and will reopen on Tuesday, December 28.

Thanks to everyone who helped us make 2010 another great year in LinkWorth history. We laughed. We cried. We linked…

We have some exciting plans for 2011 and can’t wait to hear what you think. Along with some fairly major upgrades to both the front and back ends of LinkWorth.com, we hope to innovate some new ways to make our Partners some money and help our Advertisers increase their traffic. Stay tuned!

Have a happy and safe New Year!

LinkWorth Down For Maintenance

We will need to take our platform down this evening for a couple of hours to attend to some database updates. Expect LinkWorth to be unavailable between 7:30 PM CST to 9:30 PM CST this evening (12.7.10).

Apologies go out to any that may be affected by this and hope to get things back online as soon as possible.

SES Chicago Discount Code

Join Us at SES Chicago, Oct 18-22

LINKWORTH would like to invite you to SES CHICAGO Visit us at Booth #310 on Tuesday, October 19 at The Hilton Chicago Register now for a free Expo Hall pass to SES Chicago With an Expo Hall Pass you can access: Keynote Panels Express Site Clinics Sponsored Sessions Networking events Or SAVE 20% on any 1 Day or 2 Day conference pass* Enter 20LINK upon registration. Access over 20 top trending sessions on Search, Analytics, Social Media, and Video Marketing. You Will Also Learn: What affect new search technologies will have on your business How best to leverage these new tools to produce more conversions What’s next in line and where search and social media marketing is headed * – Applies to attendees who have not yet registered for the event. Cannot be used in conjunction with any other discounts. Where online marketers learn and digital businesses connect

Visit our booth. Win an iPad.

Come by and see us in person next week at SES San Francisco! We’ll be exhibiting…booth 420, where we’ll have luscious, double-padded carpet to ease the pain in your tradeshow-weary feet. We’ll impart yottabytes of SEO knowledge into your already overloaded brains. We’ll talk links.

But perhaps even more importantly…we’re giving away an iPad!

So, swing by and drop off your business cards and register to win. Steve & Dave will be signing autographs and Ron & I will be getting to know the bartenders. Hope to see you there!

SES San Francisco 2010 – Discount Code

Visit us at Booth #420 on August 17-18 at The Moscone Center

Register now for a free Expo pass to SES San Francisco

With an Expo Hall Pass you can access:

* Keynote Panels
* Express Site Clinics
* Sponsored Sessions
* Networking events

Or SAVE 20% on any 1 Day or 2 Day conference pass

Enter 20LINK upon registration.

Access over 20 top trending sessions on Search, Analytics, Social Media, and Video Marketing.

You Will Also Learn:

* What affect new search technologies will have on your business
* How best to leverage these new tools to produce more conversions
* What’s next in line and where search marketing is headed

Applies to attendees who have not yet registered for the event. Cannot be used in conjunction with any other discounts.

SES Toronto Discount Code

Next week is the SES Toronto show and we are looking forward to visiting our neighbors to the North. There are two things we wanted to post regarding the show that can be both beneficial and fun.

• Discount Code: 20LINK – use this to get a 20% discount on any conference pass. If you already have your pass, apologies for being late!
• LinkWorth Gathering – we have many customers in Canada and if you are attending this show we are planning a little ‘get-together’ on Wednesday June 9th. We’ll be gathering at the Hyatt Hotel bar at 7pm local time. Stop by and let us buy you a drink and then maybe one of the locals can show us a good place to go afterwards. Make sure to follow us on twitter where we’ll be making updates of where we are and how to find us.

See you there!

Alternative Publishing Option for WordPress

Recently had a customer wishing to publish ads on his WordPress blog, however, he did not want to use the plugin. In addition, he wanted to combine LinkWorth ads with other ad networks inside one widget. The reasoning was to limit the number of widgets displaying on the sidebar. Today there is a new customer requesting the exact same thing, so I felt it might be useful to post an alternative option for anyone else looking for the same thing.

The problem with using our PHP File Inclusion inside a text widget is, the text widget does not parse PHP code. You can only put HTML or JavaScript inside these widgets.

If you do not want to use our plugin (which is the easier option since it incorporates almost all of our products), you are able to use our PHP File Inclusion publish option inside a widget, along with other ad network publish codes by following these steps.

1. Install this PHP Code Widget plugin and activate it.
2. Go to the widgets section and place the “PHP Code” widget where you want it to appear.
3. Grab your File Inclusion PHP code from your LinkWorth account and insert it into the widget.
4. Save the widget information and you’re done!

Here is a screenshot of how the widget will look with the LinkWorth code in, along with how you can publish other ad network code and html:

Now if you are going to do this and are publishing a ‘home page only’ ad, you need to tell WordPress or collectiveray so that it can only be on the home page. You do so by adding this code before the LinkWorth code:

< ?php if(is_front_page()){ ?>

and then you add this code after the LinkWorth code:

< ?php } ?>

Here is a screenshot of how it will appear in the widget:

The last scenario is if you offer both home page ads and all page ads. In this case you’ll need to include both PHP File Inclusion code snippets in the widget. Both can be found in the publish section of your LinkWorth account. Here is a screenshot of both codes working together in the same widget:

Of course, there are also sub page links, but this gets a bit messy. You’ll definitely need to understand the WordPress conditional tags and make sure what you enter on your blog matches what you have setup with LinkWorth. For more info on this, you can read about it over at WordPress.

**Side Note**
The LinkWorth File Inclusion code examples used above should be replaced with the code found in your account. We used example code that does not work.