A hypothetical I feel is worth a mention. Everyone is so worried about Google and their idiotic pagerank changing, but lets look at the big picture here people. It’s all about where you’re listed in the search results. Lets say your company name is TechCrunch and you’re selling or buying text links. According to the “official confirmation” Google is cracking down on people. Right now it’s just the lowering of Pagerank and some are worried it will result in where they’re listed in the SERPs.

With that in mind, think about how many people have been hit with this change. Imagine all of these sites, Problogger, TechCrunch, John Chow, Weblogs Inc and so on then get penalized as people are worried about. Think about how horrible the search results will be for Google. They are aiming to make their search results better? If I search for a specific company name and they don’t show up in the first page, what is so great about their results? Just because they are crying about webmasters trying to make their online businesses better? I can guarantee you the search results will produce what you’re looking for at Yahoo, MSN or Ask. They don’t seem to be bullying webmasters and pulling money out of their pockets.

***UPDATE***
I forgot to leave this example. If you go to Google and search for “John Chow“, look at the results! Not quite what you’re looking for, right? How does that make results better?