For those of you that follow the search engines and their cockiness that flies first class wherever they go, you should be very familiar with Google and their ‘unbeatable search algorithm’. The Google algo has probably been one of the most talked about, targeted, studied, tested, learned and contested of any other search algo in the history of search engines. Here are a few points that would put them in this position:
- They own between 60%–70% of the search market/queries, so why not target the big dawg?
- They proclaim to have the most detailed and steel proof equations of any out there.
- They claim to know of all webspam and can stop most of it with their algorithms.
- They have attracted some of the smartest people in the world to work for them.
With this knowledge at hand, how would you feel to know the ‘smartest algorithm’ in the world has had to resort to human editing to better their search engine results?
Well it is happening and the once untainted results will now be at the mercy of a Wikipedia type editor, which is paid by the hour and will undoubtedly be in bed with the market they govern, somehow. If not when they sign up, definitely once they have the power. Google is offering to pay $25/hr and that is great money, but who wouldn’t take side payments for doing whatever? “Hey Joe Blow, I’ll give you $50k to make site A vital and site’s B, C, D, E, F and so on non-relevant.” Would you take the bribe? I think most people that will be doing this would.
Here is the posting on Craigslist found recently:
Search engine results rating:
We need individuals who can work from home to perform search engine results ratings. The work is straight-forward; you log into a Website and then look at predetermined web pages or other similar material and rank them based on how relevant they appear for a given search query. The workload could be anywhere from a few hours a month to a few hours a week. You will need to have a PayPal account as that is how you will be paid.
When you perform this testing you must have the ability to sit down at a computer uninterrupted for 1 hour periods. Also, we will check the data. If the data is inconsistent or done with little regard for quality, you will lose your opportunity to do this in the future.
If you’re interested, here are a few more details:
-You must be willing to be interviewed for approximately 15 minutes on the phone.
-You must be totally and completely fluent in English.
-Please have a college degree, or an AA degree at a minimum.
-Please send your resume along with a brief paragraph about yourself, and also tell us how long you have been using the Internet, how many hours a day/week you use the Internet, and what you typically do on the Internet.
The pay is approximately $25 per hour.
It may take us up to a week to get back to you so please be patient.
And here are the guidelines handed out.
Maybe the business of the future will be to load up a building full of employees, who all apply for the ‘human search project’, and then they become the online service who can apply spam, Non Relevant or Off-Topic tags on the competition listings and then tag the customer sites with the vital mark. Google will basically pay for your entire workforce salaries, maybe you make money off of the newer employees, then give the veterans the full $25/hr plus a little compensation from sales you earn for the service provided to individual companies, seo agencies and other search related marketing firms. The great part is getting off the ground would require very minimal costs, since salaries are usually the biggest cost.
The underlying point here is after all that we’ve heard from Google about having the smartest search algorithms out there, no matter what they do, people will always be smarter than machines. However, once you start inserting humans into the mix, the chances of corruption goes through the roof, as my example company above illustrates.
Google, don’t become Mahalo! They suck for a reason.
PS. (If someone takes my business model idea, at least give me a thank you!)