Any advertiser that manages their own text linking campaign knows that when it comes to wanting to change one text link on one partner site, it’s not as easy as it sounds. Well at least not until today! Advertisers now have the ability to change which text link ad or billboard is appearing on a partner website as a case by case basis, rather than changing the ad across all websites. One can also change the ad being shown in the middle of the month instead of having to wait until the end of the month.
Here is an example of how this change will help.
The Old Way: You have one text link ad created and published on fifty different partner websites. During the middle of the month, you decide that using different variations of your keyword would be a better plan of attack, so you need to change the text ad on half of the partner websites. Unfortunately, this must be done at the end of the month because you would have to create new text link ads, cancel the one’s that need to be changed, then wait until the first of next month to buy again. If they were re-purchased during the middle of the month, you would be charged again, so waiting for next month was the only alternative.
The New Way: You have one text ad on fifty websites and during the middle of the month the need to change your ad on half of the partner websites arise. Now you login and create the additional text link ads needed, then click the EDIT icon next to the partner site to change and then on the next page, there will be a drop down menu with all of your approved text link ads, in which you select the new ad to show on that partner site and submit to save.
This new feature allows the change of anchor text, description and also the url. The url can be a different page or sub-directory within your site, or even an entirely new website you are promoting. If the url is changed, partners do have the option to decline the new listing. If this occurs the partner will need to cancel the deal on their end.
Ad agencies, seo specialists and other advertiser accounts that require many hours of work each week will greatly benefit by this new feature. The amount of time it takes to reassess entire campaigns has been greatly reduced by an hour or two depending on the size.