There are many fly by night services out there now that offer you thousands of links for a dirt cheap price. To the untrained eye, it will look like a great deal. Why pay for each individual link when you can save yourself tons of time & money by only paying a couple hundred bucks for 5k, 10k, 20k links or more?

You will definitely get what you pay for. Think of it like buying a car. If someone offered to sell you a car, one being $300 and the other being $3,000, which would you trust to get you where you need to be? Of course the $300 car sounds like the perfect deal, but what are the chances of that car actually working right? More than likely if you pay $300 for that car, you’ll end up spending thousands more dollars making it last more than a few weeks. Or you’ll just junk it, lose your money, and then spend money on a good car.

It’s no different with paying money for text link ads. An example of a $300 link service is called TNX. They promised people thousands of free links and extremely cheap links beyond that. Next thing you know, not only was their network wiped clean from the net, but their own site was as well. Helpless people that jumped into what seemed to be a great deal walked away with nothing but lost money and time.

If you are going to head down the link buying path, be wise about it. There are a few reputable networks (wink, wink) that aren’t going to sell cheap, worthless links. You’re also not going to stack thousands of links out there all at once. Take your time and do your link building the right way by finding relevant sites that make sense. Maybe even find someone that can lend a helping hand.

We (LinkWorth) now offer free account management to all advertisers. Let our Account Managers manage your account, or at least get you going in the right direction. Customer retention is what benefits us, so we’re not going to steer you down a dead end road with a junker car.

Just remember, if it sounds too good to be true, it usually is.

Obviously LinkWorth is here to make your link building step much easier, however, it should never stop here. In a perfect world you can hire your own staff and have them do all of the leg work for your company and find great links for your site.

I’ve been wanting to make a very educational post on this topic but after doing some digging around, I found one of the more well thought out and informative posts that says it all. For those that aren’t familiar with SEOmoz, Rand is one of the more well known public figures of SEO and often speaks at the search related trade shows. He published his presentation from a recent show and it says everything I would have said and more. When you have a little time, read his “Give It Up” presentation.

We can all agree that the past year of link building, well SEO in general, has been quite the hot topic. Damn near ‘everyone’ participated in link building in some form or fashion. If you read someone that says they have never participated in link building, you can bet most of your money that they’re not telling you the whole truth. It was just part of the landscape and you had to do it to compete. A good analogy is like trying to compete in a marathon but not working out, you can still participate but you probably won’t finish.

All this rambling leads me to my point. Since the ‘so called’ hammer was thrown down, a lot of people have either turned their heads towards link building or have continued on as under the table as possible. Those that have turned their heads have found it impossible to compete, once again. Why? It’s because linking is still alive and well. The truth of the matter is it will always be alive and well unless the engines change the way they rank websites, a point that I’ve said over and over. Sure, they can try and slap people’s wrists, but if you knock 10 down, there’s 10 more waiting to take their place.

A great example of how well the text linking business still works, I bring to you exhibit A. If you look at the page source, you’ll find that it is nothing more than a frameset page with absolutely zero content. Only a title and meta description. It is currently ranked #1 for the term “Text Link Ads“, which is pretty competitive. I first thought our pals over at TLA were back on track but then realized it was just an affiliate page. Either way, I was thrilled to see what I was looking at. That gives even more proof that you can rank a page with nothing but a pure linking campaign. All you have to do is look at the back links listed and you’ll find their text links. It’s a beautiful thing.

If you have become a non-believer, what more proof do you need that we can help!