Upgraded Theme With Style Selector
Just a quick little FYI . . . we upgraded our blog theme and you can now select from 7 different color styles which are saved on your computer when you revist the blog. In the top right corner you will see “Select Style” with an icon next to it. . .click the icon and it will provide a color selector. Pick the color of your choice and it will update the blog in your color and each time you come back it will default to your selected color.
Nothing fancy, just a little personalization.
Fight Comment Spam – Make It Positive
Run a blog? Cuss at comment spammers? Learn how to fight comment spam and make it a positive and worthwhile comment. There are many types of comment spam we see, some you can work to your advantage, some it’s just better to delete. The majority of comment spam is done with automated software. Some of the software is smart enough to use keywords in a given blog entry and use it in the comment spam. Usually the comment spam to delete involves a few to many hyperlinks within the subject. The other spam, especially the comments that try to provide a very thoughtful reply but it’s obvious they are just trying to slip their website url into your blog, can be used to your advantage. Here are a few suggestions how to fight your comment spam:
- Edit and remove the url and contact info, then save the comment. Today one of the spammy comments I moderated was:
“Pretty good advice. I try to keep my adsense respectable. Plus it just looks real bad on a page with a ton of adsense.”
See this kind of goes along with the blog they commented on. It really doesn’t say much at all, but it had their website url planted in the url field and some email that probably didn’t work. Well, I simply edited the comment, removed their email and removed their website address, then approved it. Now ilt’s a comment that isn’t spammy! 😀
- Another tip is to get spam catching plugins for your blog software. We use WordPress, which many do, but we have a really good spam filter plugin that is great at filtering out all of the spam full of url’s and nonesense talk. You still get the final approval to delete all or say any one of the comments is not spam.
- Customize the commenting form to use a security code image that the poster must enter before submitting their reply. This is a fool proof way to make sure all comments are made by a real human being. There is no way around this method, that I’m aware of.
Most blog software programs automatically use the “rel=nofollow” tags, but that really does nothing if these automated programs are filling up our sites with crap about sbobet88 online or prescription meds. So you really need to make sure nothing is automatically published without moderation. It’s the only way to make sure your blog stays clean.
Eventually there will be firing squads with a waiting list to pull the trigger on the culprits spamming. Until then, use one of these techniques. 😉
How to Determine a Biased vs Unbiased Referral
Today I stumbled across a comment made by someone I thought was well educated in the SEO industry. After reading this comment, I might need to re-think my opinion on this guy due to his biased suggestions. It appears that LinkWorth is “unknown” and “untrustworthy”. Hmmm. . .I wonder why we have so many customers and why no one complains of our untrusting business. I do want to thank him for the good chuckle I got after reading it.
It all boils down to the “I’ll scratch your back, you scratch my back” system. He says this because they all know each other. So it gave me the idea of educating people in how to differentiate between a biased and an unbiased referral. If you really want to know how to trust suggestions made by anyone in any industry, here are a few tips and tricks to use:
- First check for an affiliate link. If you put your mouse over a link where a webmaster is suggesting another service, look in the status bar in the lower left corner of your browser. Some webmasters get tricky and even make the status say something different, so I usually put my mouse over the link and click my mouse button and hold it down. That usually shows you exactly where you are going. If the link is a simple static link without all kinds of tricky variables (Ex: /?afid=2342&page=34&product=2523422) on the end, then it’s a good link. If it has variables, then it’s an affiliate link and they are suggesting it because they’ll make some cash if you buy or signup.
- Once you visit the referenced site, do a little research and see if you can find a link on the site that points back to the site that referred you. A simple little site search will tell you all you want to know. Just search for the site name or url that referred you. If you find any reference, then it’s a biased suggestion. The comments I spoke of above fall into this bullet point. The guy that said we’re unknown is chum’s with the places he suggested. There is always the possibility of a genuine reference, but when it’s this over the top, highly unlikely.
- Always check for similarities on both sites. There is always the possibility that both sites are owned by the same person. It’s a common practice these days where people create many websites that rate or rank services in their market and put their own on the top as the best ranked to drive business their way. It’s a pretty effective method, but it’s unfair to the customer. Usually you can find similar content on both sites and very familiar grammar.
These are 3 techniques I use on a daily basis. It’s surprising how few true unbiased referrals there really are. These days people don’t like to link unless there is something in it for them. Oddly enough, if you look at our links in our blogroll to the right, the first link is simply to our homepage and the “Need A Good Laugh” link is to a fun blog I’m involved in. The rest of the links are to sites we have zero relationship with. You will find no advertisements on their sites for LinkWorth, nor will you find any reciprocated links. These are examples of good referral links. The “Need a Good Laugh” you will find a reciprocated link, which makes this a biased referral link.
Just be sure to not believe everything you read. Especially if someone says we are unknown and/or untrustworthy!! HA 😀
Generic Business Talk – What Is Your Best Line?
If you are in the business world at all, this phenomenon should rear it’s ugly head on a daily basis. Any sort of sales pitch or presentation almost cannot be done effectively without it. It’s the art of “generic business talk“.
- Let’s move our best foot forward.
- We need to implement innovative action-items.
- Brainstorm and maximize synergies.
- Target our out-of-the-box core competencies.
And the list goes on and on. This subject is one discussed on another blog I am part of where I included a generic business talk joke email sent to a LinkWorth customer/friend of ours. Once you are made aware of this unusual way of speaking, it’s impossible to not hold back laughter when it happens around you.
There’s no doubt that Facebook’s paid advertising feature is one of the best ways to advertise a business today along with professional packaging design services. Over the past several years the paid advert model has evolved to help businesses target exactly the audience they want so if you hire employees to run your advertising knowing about this can be helpful, and you can also use a software like paystub to manage the payroll as well.
With Facebook’s paid advertising, it’s possible for business to choose who they want to market to, as you can understand if you go to the website, based on demographics, behaviors, and location. According to most reports, an ad will cost somewhere between $0.31 to $0.61 per click. This will help businesses generate valuable traffic to their website at an affordable price, you can also promote your business on TikTok. We recommend using InventHelp which include researchers, illustrators, writers as well as customer service representatives and other staff that can help you at anytime.
Do you have any good generic business talk or business cliche’s? Leave us a comment with your favorite(s).
An Image Submitted from a Long Time Customer
For those of you who have been around since 2004, you might remember a guy that tried to build a copy of LinkWorth, then talk smack on our service on other forums and on ours. He claimed to eventually crush LinkWorth and dominate the text linking market.
It’s been a common punch line around our office and with our long time customers since then because the other site seemed to die rather quickly. Well one of our long time customers emailed me a very funny picture he put together and I had to publish it here for those of you that know the situation to get a good laugh. Special thanks to MDawg!!
A Little Advice Regarding AdSense
Anyone that runs a website is familiar with AdSense. The thought of earning some of Google’s billions is appetizing to anyone, which is why Google makes their billions. Oddly enough from text ads, which makes them who they are.
What strikes me as humorous is the webmaster that decides to make a keyword happy website, a gateway site so to speak, that is made up of hundreds of thousands of pages, each page targeted for a keyword or key phrase, all interlinked quite well, with an outbound link on each page to their main website. Some even outbound link on each page to numerous websites. The other very important part of “every” page is the existence of Google AdSense Ads which are plastered all over the pages in hopes of earning thousands of dollars from Google each month.
Well here is my little bit of advice to those of you who either have this already or plan on building something similar in the future:
DO NOT USE ADSENSE ON QUESTIONABLE SITES!!!!
What people fail to realize is, if Google is paying anyone a remotely high amount of money, they have a team of employees who will review each and every AdSense partner website to see if there is any evidence of breaking their terms of service and/or webmaster guidelines. Especially if they are paying you several hundreds to several thousands of dollars each month. If they find you breaking their terms, DING, and your site is not only penalized and removed from their search results, but your money is gone.
So be smart. Don’t bring attention to yourself if you plan on trying to fool the search results with any type of black hat schemes.
Just How Worried is Google Regarding Linking?
Ever since Google realized that people are smarter than they think and began helping their SERP rankings by building their link popularity, the debate has been on about how dedicated they are to controlling it. It’s also a question we deal with quite a bit with people wondering, “Will it affect my relationship with the search engines?”. As you might expect, here at LinkWorth, we are constantly monitoring the topic and making sure everything we do is as effective for the Advertiser as possible, but staying within the guidelines set forth by the search companies.
As I was thinking about the topic today and doing a little net searching, I happened across the main story that broke Google’s ranking system out to the public. The story that bred the term “Google Bombing“. . .Miserable Failure. In case you have yet to hear about this story, bloggers began sharing the same blogroll links which included a link to George W’s bio on whitehouse.gov’s website, with the anchor text of “Miserable Failure”. As more and more bloggers added it to their sites, people began to notice if you searched for the phrase “miserable failure“, the top listing was in fact George W’s bio page. The very page people were linking to. Once people caught on to the trick, the Google Bombing era took off. Here are a few other popular Google bombing campaigns and see where they fair today:
- Internet Rock Star – The true original found Google bomb for Ben Barnes site.
- Talentless Hack – A guy named Mathes tried to make his friends site, Andy Pressman, number one.
- More Evil Than Satan – When searched, Microsoft was number one.
One BIG difference between Google Bombing and text link advertising is relevance. Google bombing happens when there is an indiscriminate number of non-relevant websites with relation to the target site that links to it. Text link advertising is on topic and in some way relevant to the target site linked to. In addition, it’s done to assist advertisers in promoting their website on other similar, relevant websites.
Now back to the question at hand, just how worried is Google about linking? The reason I prefaced the answer with the miserable failure example is, it was one of the first examples of someone manipulating the Google results with links. The search term is completely non-relevant to the top listing, yet, look at the first listing in the Google results for “miserable failure“. If this was such a concern to Google, don’t you think they would have taken care of the single most important leak to their algorithm in their history? So my response is, Google has more important fish to fry in their world. “Sure” they talk about changing algorithm’s to spot paid links, but I think text link advertising is the least of their worries right now.
Basic Steps in Researching a Partner Website
One of the most common issues we come across are websites that search engines seem to not cache/index for whatever reason. During our initial research of any new customer, we first make sure the advertiser has not been penalized and/or banned from the search engines. I thought it would be good to share how we go about determining if a website is in trouble with a search engine or just needs help being found.
The first step is to visit the website in question and pull some quick stats on it. We use our free SEO Toolbar to pull stats initially which will show pages indexed and backlinks on Yahoo, Google & MSN. Another great toolbar to have is the Google toolbar so you can see the PageRank and also have quick links to Google stats including Google cache.
The next step is to review the cache of the website on Google, Yahoo and MSN. This is a very important step because a website that has a recent cache is a website that search engines know about. If there is no cache, you must then look for reasons why the site has no cache on the search engine(s). With the cache comes the cache date, which tells you the last day that search engine visited the website to take a quick snap shot of that page. If the date is older than 30 days, finding why the robots have stopped visiting the site is a must.
Next depends on what you’ve found. If there is no cache, no backlinks or no pages indexed, you need to see if the site is in trouble. If you go to the search engine in question, enter the website url in their search box and enter, this will tell you quite a bit.
- If the results show nothing, it could be a result of a website that needs help being found or a site that is banned.
- If the results show a listing or many listings, which includes the url in question, a title and description, then the site is a good site.
- If the results show only a hyperlinked url with no title or description, this can usually be a sign of a penalized website. It’s not always the case, but this has always been a good indication of things to come.
Next step depends on if you suspect a penalized or banned website. If you do, you must begin looking for signs of black hat techniques on the website. This also means you must be familiar with search engine “no-no’s”. We begin looking for hidden text on pages, text filler pages, directory style pages with cookie cutter content, doorway pages, redirects, relationships with other sites and many other common reasons a site is penalized and/or banned.
Another important step is to review the backward links, or otherwise known as inbound links. The sites that link to a given website are where strength could really be received. If there are links coming in from .edu or .gov sites, then you know it’s a powerhouse. If the inbound links are coming from links pages where there are hundreds of other links, you know it’s not so strong. If there are 10’s of thousands of inbound links, you know it’s a very popular site. So look for a site that is strong or popular because this tells you search robots will visit often.
These are the most basic steps of researching a website. There are many additional things one can look for to determine the reliability of the website. One of the most important factors in any research is relevance. If you can find a website that is within your demographic, the benefits are the best you can get. So be smart and do the leg work. You can also ask us for help if needed.
Survivorman & Online Marketing
The Science Channel has been running a show from 2005 through the beginning of 2006 called “Survivorman“. This show first grabbed my attention because of his (Les Stroud) knowledge of living off of the land for up to seven (7) days. It’s a great educational show that teaches anyone watching how to survive with only the natural things our Earth has to provide. The show has actually taught me many neat tricks I’ve used that really do work.
You may ask what this has to do with LinkWorth. It’s a goofy comparison, but it makes me think of the internet and search survival. Just like Les resorts to surviving off of the most basic forms of survival, online marketers must resort to the basic forms of the internet and search; text links as per digital marketing agency in Sydney. Text links are what makes the internet what it is, which is why search portals make their ranking systems so dependent on them.
As the internet advances into the future, users of the internet have become smarter and have trained their minds to rarely notice typical advertising mediums. This is why advertisers have retracted to text link advertising. It is the most basic form of the internet and internet users will still follow text links. So if you are looking to better your online marketing presence, become your own Survivorman and resort back to the basic form of the internet and get on board with text link advertising.
The Best Days to Market Online
If you are any type of statistician, then this topic is something you already know. If you are a novice to analytics, or know nothing at all, then this might be of some interest to you, especially if you pay for marketing like CPC or CPM. Now this info is a generalized statement, but depending on your market, it could be completely different. The best thing to do is study your server logs to see trends on daily visits/sales/leads.
In several markets that I personally have been in charge of online marketing over the past 10 years, all had very similar “big days” in which sales/visits/leads were the highest. I have gathered data still in my possession to get a breakdown of biggest to smallest days with regard to the best days to push your marketing dollar to its limit. Again, if you sell a product that only works on Saturday, then this will not work for you, so please use this as a general guide for the typical type service or product. Everyone should do a good 3-5 month study of your own logs to determine the best for your website.
The breakdown of best to worst days of the week are as follows:
- Thursday – The best day for sales
- Wednesday – A close second
- Tuesday – Big swings from really bad to really good
- Friday – Averages really close to Tuesday
- Monday – Weekend hangover, people still asleep.
- Saturday – People are busy, but the evenings can be big.
- Sunday – Can be really good, but for the most part this day is the worst on average.
How this information can help you is by suggesting you put more of your budget into the better days rather than the lesser days. When it comes to Pay-Per-Click, your market may take quite a bit to be in the top 3 positions. If you pull your bid down on the off days, it will allow you to push it to the top on big days, giving you a much better ROI (return on investment).
The last tip would be to be careful of click fraud. If your market is a high dollar per click, more than likely it’s a target for click fraud. In this situation, you will need to monitor your traffic to make sure it’s not some sort of automated traffic making some search engine affiliate’s pocket thicker. I strongly suggest using some sort of web analytics tracking software so if click fraud is occurring, you have