We Are Changing, So Change With Us

Our industry is awash in juicy news lately; most of which can be attributed to Google. They’ve implemented algorithmic updates targeting certain sites that will be of even less value now. As they change, we need to ensure we’re updating our inventory offering too. I think it’s time to alter an old saying to reflect, “Content Can Kill A King”.

All kidding aside, significant changes have been made intended to police the ever-growing levels of spammy content in the SERPs and really, it’s about time they did. When Google launched AdSense years ago, it spawned an entirely new microcosm on the web. We called them MFAs or “made for AdSense” sites. Basically, these are websites that are usually published via some automated mechanism and their sole purpose is to aggregate syndicated content through RSS feeds or bot scrapers and then monetize them through AdSense or any number of ad networks…LinkWorth not excluded. When you boil it all down, these kinds of sites offer nothing of value to users (or Advertisers) and it looks like their day in the sun has finally come to an end. And with that end comes a need for change.

Moving forward, we are going to do our best to clean up our Partner inventory by not only declining these MFA & scraper sites upon their submission to LinkWorth, but also by removing the existing ones from our community. It won’t happen overnight, but we have begun taking steps to address it and ultimately we’ll be providing a very valuable service to all of our advertisers. This change is not intended to alienate any of our loyal Partners. On the contrary, it’s our hope that our Partners will understand the situation and embrace the “new” industry standards of creating completely unique and useful content. The bottom line is, there is no longer a market for MFA/scraper/RSS sites so it doesn’t make sense for us as an organization to offer access to them. We are currently reviewing accounts with websites that would not be approved today and making decisions on a case by case basis. This added reviewing will be causing delays in some payouts. But this does not mean you will not be paid, just that we are reviewing your account.

Our Account Managers are working to ensure their campaigns are not including these type of websites so please take the necessary steps to address the new standards. We’re changing, so change with us!