There are many mistakes one can make when link building, but these are the top ten mistakes we’ve compiled:
- Buy links solely for high PageRank.
- Buy links on unlike/non-relevant themed sites.
- Buy a “100 links for $50″ deal. If it seems too good to be true, it is!
- Buy links today for top placement tomorrow.
- Reciprocate links with a linking neighborhood.
- Reciprocate links in a 3 way trade trying to disguise the swap. They’re smarter than that.
- Acquire a link from a website who has no cache or backlinks or PageRank. Could be in trouble.
- Acquiring a link from a keyword stuffed site and tens of thousands of pages that are built solely for placement.
- Not using the best anchor text that pertains to your website and it’s goods and services.
- Having the links setup with non static html code. (ie… javascript, java, marquee … and so on)
It really comes down to making the best decision for you and your website. What might work for Google.com, will be on the other side of the world for Yahoo.com. So think ahead of offers. Consider how things might be 2 month’s down the road and make a decision on what you see in the future. It might just save you from some of these common mistakes.
5 comments ↓
Readers feel free to include your top ten and/or substitutions of what we have done. This is the kick off party for our new Top Ten Lists.
I like the top 10 lists
I think you pretty much covered the important ones.
I thought i had them beat with the 3-way linking thing at first… but i definitely agree that, it’s really easy to catch.. maybe not with one or two exchanges… but multiple times, they’ll figure it out .
you find a new partner
You link A to his B
He links C to your A
then, you find a new partner
you link A to M
he links L to A
then you find a new partner:
you link A to to X
he links Z to A
now, if B is linking to C and C is linking to B, they figure these sites are related to eachother, and pointing back to your site A from C
then, M and L reciprocate and L links to you
and
X and Z reciprocate and Z links to you,
then potentially they could spot a pattern here.
I recently spoke with one of the managers over at Linkworth who was talking to me about the recent SEO expo out in Cali. He mentioned that the CEO of google made reference to over 1,000,000 points of analysis for search engine results.
1 million… wow.
Thanks.
“1,000,000 points of analysis for search engine results.” - That is good to know, I always wondered what is the aproximate number of factors when it comes to results rankings. I am sure some of them are much more imporatant than others. Probably relevant back links is very high in that list
Do you folks have any scripts to set up automatic text linking? By that I mean a script that will place a link on every occurrence of a certain word in a body of copy or on a site, to an outside site or file? I’m looking for something to use on our blogs and sites. Would this negatively affect SEO? Thank you.
Shaggy… we have a new product that will incorporate that idea, but not a stand alone script. For our blog, we use a wordpress plugin that does just that. It’s called “Link A Dink and it’s a great way to interlink your pages of your site. It’s a great plugin and will do just what you’re asking for if you use Wordpress.
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