The Truth About Reciprocal Link Networks

Happened across a nice little discussion regarding reciprocal linking and thought we would give a snippet of it here with a link to the authors blog if you are interested in the full story. Good stuff from WebGuerrilla. . .

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Shortly after stage 2 of the recent Google algo update began, I received an email from a panic stricken ex-client. He woke up on a Monday morning to find all of the recent gains we had made Google were gone.

I was a bit shocked to hear this because this particular project was as “white hat” as they come. And from a keyword standpoint, it wasn’t even close to being a space that any competent SEO would consider competitive.

My initial reaction was to simply ignore the email. He was no longer a paying client, so why waste the time looking into it? But then curiosity got the best of me. So I fired up some tools and started to do some digging.

What I discovered was that my ex-client had been very busy building links since our contract expired. In fact, he had managed to pickup about 7000 new links in about a month and a half. Almost all of these links were coming from a reciprocal linking network called GotLinks.

When I wrote him back and told him that developing that many links in such a short period of time probably wasn’t the smartest thing to do, (especially when the top site in his space has been around since ’95 and has only managed to collect a total of 250 inbound links) he promptly cancelled his GotLinks account and wrote the owner and asked that all his links be removed.

That led to a bunch of defensive emails from the owner which basically said that all the sites in his network were kickin’ ass and I was just an idiot who didn’t know what I was talking about.

Read the complete article here . . .

2 comments ↓

#1 Curt on 07.04.07 at 9:04 pm

I use gotlinks for one of my sites and have been number one in all 3 major se’s for over 2 years for several of my keyword phrases.

#2 WICKO on 07.05.07 at 11:49 am

Curt,

Seems odd that you would be here talking about a different place to use. Spam?

Reciprocal linking can be good “ONLY” if you swap with exact same theme sites and your links do not go on link farm pages.

My knowledge of gotlinks is they do not practice this so I would have to disagree until I could see with my own eyes. Either you are spamming our blog for them, your site or just felt the need to post this to a blog post that was written December of 2005. I figured I would let your post go live but make sure people get the full story. If you wish to prove me wrong, I’m ready to be proved wrong.

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