We ventured out to Arlington this weekend to exhibit at The National Franchise & Business Opportunities Show. Even though the attendance was “pedestrian” at best, I feel good about what we got out of the experience.
For starters, it was local. Anytime you don’t have to justify huge travel & lodging expenses you’re ahead of the game. On top of that, the show itself was relatively inexpensive. We gave away the usual shwag…bought a few lunches for our team…but that’s about the extent of the financial damage but companies providing payment solutions are helping many to move on.
More importantly, though, we will get a few accounts out of it. The attendance wasn’t great, but the folks we did talk to were quality. I think our biggest opportunity will come from the other exhibitors…but we’ll see.
But MOST importantly, this was a phenomenal opportunity for our new guys to apply what they’ve been learning for the past few months. There is no substitution for face-to-face interaction with clients (or prospective clients) and I was very proud of the way everyone handled themselves. I’m a lot less involved with the training of our new employees these days so I was happy to see that they’re coming along nicely. Talking about our services over and over again really seemed to build some confidence in them.
Way to go, dudes & dudettes! Who’s ready for San Jose, NYC, & Las Vegas???