We ventured out to Arlington this weekend to exhibit at The National Franchise & Business Opportunities Show. Even though the attendance was “pedestrian” at best, I feel good about what we got out of the experience.
For starters, it was local. Anytime you don’t have to justify huge travel & lodging expenses you’re ahead of the game. On top of that, the show itself was relatively inexpensive. We gave away the usual shwag…bought a few lunches for our team…but that’s about the extent of the financial damage.
More importantly, though, we will get a few accounts out of it. The attendance wasn’t great, but the folks we did talk to were quality. I think our biggest opportunity will come from the other exhibitors…but we’ll see.
But MOST importantly, this was a phenomenal opportunity for our new guys to apply what they’ve been learning for the past few months. There is no substitution for face-to-face interaction with clients (or prospective clients) and I was very proud of the way everyone handled themselves. I’m a lot less involved with the training of our new employees these days so I was happy to see that they’re coming along nicely. Talking about our services over and over again really seemed to build some confidence in them.
Way to go, dudes & dudettes! Who’s ready for San Jose, NYC, & Las Vegas???
4 comments ↓
It really was a good time and I met some neat people. But I have to say, I really miss that crazy dude in the booth next to us that was yelling at people as they walked by. He was really enthusiastic!
Are you talking about the dude across the isle who was peddling multi-level energy marketing? WOW! I wanted to go find him some prozac or even a case off sleeping pills to bring him back down to normal.
My favorite part of the trip was seeing the only real church (As Sir Bro-hambone says), to be constructed in what most refer to as “the bible belt. In case you people aren’t familiar with what I’m talking about, it’s the house of AMERICA’S TEAM.
2008-2009 Superbowl Champs - Dallas Cowboys
I am definitely ready for SES, SMX and Pubcon.
That new stadium is definitely a site to see…can’t wait to see a 50 gallon drum of a$$-whip get poured all over some unsuspecting team there.
Jerri…you did a great job there on Sunday.
mstoddart? what kind of name is that? That Nigerian?
Oh, who is this ‘Jerri’ you speak of? She that chic that invented afternoon popcorn?
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