The Importance of Unique Content

Hey there to everyone in the LinkWorth family.  I just wanted to take a moment to discuss the latest Google Algorithm update and how we can all make sure to stay on the light side of the force with this change; that way we can all keep our rankings high and the traffic flowing in.  To summarize what is widely understood as the main concern of this new update, Google is putting forth more effort than ever before to fight content farming; essentially duplicate and/or stolen content. 

What does this mean for you? Well, it means that if your site has duplicate content on it then there is a chance it could be devalued and drop in the rankings.  Fortunately the solution is simple, just make sure your site is composed of unique and compelling content.  Granted, this is “the Internet” and content is regularly swapped and shared (that’s the very definition of something going viral) however I would urge Webmasters out there to consider the many benefits of original content beyond simply staying on the good side of Google.  For E-Commerce sites, original content and copy help to differentiate your store from that of your competitors, and for blogs and most other types of websites unique and original content is what will keep your visitors coming back again and again, as well as attracting new visitors. The ultimate aim here is to provide the best value and experience for the end users of our websites.  For those that may need a little help, might I remind everyone that LinkWorth has a team of writers standing by to create original content for whatever your need may be.  If we keep these things in mind and create great content, being found online is a piece of cake.