The Disappearance of PageRank

As of today, May 28, 2005, the Google PageRank has been grey’d out of everyone’s toolbar. Is this just a glitch? Is it a huge update? Is it a move to something new? Or is this the disappearance of PageRank to you and I?

Personally, I believe it will be back anytime, but what if this is a turn towards PageRank being invisible? How does this effect webmasters and most importantly, how does this effect LinkWorth?

LinkWorth has been built around “link popularity”, not PageRank. The reason we do not base prices of links and the way our system works off of PageRank is for reasons just like we’re experiencing today. PageRank can disappear at any time without notice. If this happens and LinkWorth is built specifically around PageRank, then “goodbye LinkWorth”! This would not be a smart business decision, therefore, we focused on something that is the base of EVERY search engine…LINK POPULARITY.

So if PageRank disappeared today, LinkWorth would only benefit. Others in our market who sell text links based on the PageRank of that site will suffer tremendously. While this would help our business, I personally would hate to see that happen to any of those guys. It might just put them completely out of business and that is not good, no matter how you view it. I can only wish the best for those companies.

What does this mean to individual webmasters? Nothing really. Google isn’t going away, they’re just making changes (possibly) to how their search results are displayed and ranked. As long as you are building your link popularity with great relevant inbound links, you are fine.

2 comments ↓

#1 RandomThought on 06.02.05 at 1:09 pm

Personally, I wish Google would drop PageRank altogether. It just seems like an awful lot of money to pay $250 for a PR8. Especially since they are delaying the relevancy of the backlink nowadays to make sure the link is natural and not bought. Additionally, what is the point of putting a Vitamin Supplement link on a web design site? This just seems to be a waste of time… both, theoretically, and based on my own experience.

As far as most SEO companies go….. I wouldn’t really feel all that bad if google completely waxed them by hiding PR. There are some great companies out there, but the amateurs, who work strictly of the PR bar and have absolutely no care about the customer experience deserve to be dissolved.

It shouldn’t be about the money. It should be about legitimate consultations that actually help people move up the SE’s and permanently hold their positions for the long term. Link buying just won’t get the job done.

Life would be much easier for those of us working for promotion via content and natural relevant linking. Of course, we all dabble in a little bit of “link buying”, but it makes me sick to see prices like the one I mentioned above. Additionally, as a rookie, I got burned for thousands of dollars by unscrupulous SEO companies and experts that really had no idea what they were doing.

As of this post, the PR bar is back… and I bet the SEO guys who depend only on the bar are feeling a great sense of relief.

It should be a wake up call to those of you who have no “skillz” as Napolean Dynamite would put it.

On a final note, the great thing about linkworth is the fact that I don’t have to worry about PR. I can find relevant websites to promote my links at a very fair cost, and now, with the introduction of Billboards, I have an entirely new solution to help build a solid backlink infrastructure.

This post was a random thought and general ranting and raving. If I upset any unscrupulous SEO ‘experts’ or companies out there…… then deal with it. You deserve to be sweating about PR getting greyed out.

Thanks!

Random Thought

#2 Steve Shepherd (Newbie SEO) on 07.06.05 at 7:32 pm

Hi Random

There is a HUGE sea of options for starting the link side of my business.
I have bought a site (www.travelbravo.com) and am doing exactly what you did when you started.

Trying to find the best way to improve my rankings and increase the number of sites linking to me.

Pagerank is not uptodate and always lags behind on the toolbar but who knows how much it influences Googles search results.

I am really looking for the best way forward and would appreciate any help you could give!

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