How To Turn Your SEM Strategies From Good To Excellent

It seems that nowadays everyone is trying to become the next big website. People love the idea of making a website, marketing it, then becoming the face of a big new exciting website. One thing that many people do not realize before they put down big money into hosting and a fancy domain name is how much thought needs to go into crafting a solid SEM strategy to allow that brand new website the traffic it needs to flourish on the internet. With so much competition out there and many crowded niches marketing is really one of the only ways to differentiate your website from your competition.

SEO and keywords are two of the main ingredients in forming your marketing strategy. When you are building content for your website it is crucial to make sure you include keywords that will make your website rank higher in search engines results. This will bring organic traffic to your website that is free. There are various free software and websites that can check which keywords are being used often and what keywords are being saturated by the competition. The layout of the content is also very important, with the keywords having to go into each paragraph or section of the content. Without these two crucial keys of website marketing, your website will surely fall to the competition. There are also many freelances and big companies out there that specialize in SEO. They can really help you form a marketing plan, but just know that they will often charge a large fee for their work.

The internet is slowly taking over major parts of every industry. It is well-known that for your business to be successful in today’s digital age, you will need to make sure that your website is well prepared with SEO and keywords. This is especially true if the website is an online store. When people are not visiting your online store, you are losing money. This process of forming a marketing strategy may be daunting at first, but eventually, it will become very easy as you learn how to successfully do it.

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SES Toronto Discount Code

ses-torontoNext week is the SES Toronto show and we are looking forward to visiting our neighbors to the North. There are two things we wanted to post regarding the show that can be both beneficial and fun.

  • Discount Code: 20LINK – use this to get a 20% discount on any conference pass. If you already have your pass, apologies for being late!
  • LinkWorth Gathering – we have many customers in Canada and if you are attending this show we are planning a little ‘get-together’ on Wednesday June 9th. We’ll be gathering at the Hyatt Hotel bar at 7pm local time. Stop by and let us buy you a drink and then maybe one of the locals can show us a good place to go afterwards. Make sure to follow us on twitter where we’ll be making updates of where we are and how to find us.

See you there!

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SES New York City 2010

pdf_iconIt’s a new year and we have quite a few conferences lined up for 2010. Of course, there are the usual staples of each year, like PubCon in Vegas, but we’re switching things up a little this year. New places and maybe a few new shows we’ve never done. It’s not all set in stone, but I can tell you we will be attending SES NYC (Search Engine Strategies in New York City) on March 22-26. The expo hall will be the 23rd and 24th.

If you are in the area or want to attend this show, we have a discount coupon you can download and use for purchase online or at the show. If paying at the show, print it and take it with you. It’s a 20% discount off of a Conference Passport or 20% off of a 1 day pass. Incisive Media, who puts the show on, doesn’t give discounts on passes, other than early bird registration, so this is a pretty hip thing they do for their exhibitors, which we get to pass on to you.

If buying your pass, or passes online, the code you need is 20LINK. This will make all of your wildest dreams come true…if those dreams consist of getting a discounted pass to SES NYC 2010! Or you can click the PDF icon above to download the actual coupon to print or save.

We hope to see you in wonderful New York City.

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Search Engine Strategies – SES – San Jose

The SES San Jose show is right around the corner, August 18th through the 21st. We wrote a blog entry a couple of months ago talking about this show, along with a SES coupon for anyone interested in attending.

This is just a little reminder the show is only a month away. If you have yet to make plans and are going to attend, you might want to jump on the plans since hotels fill up.

LinkWorth will have a booth and we would love for any customers to stop by and say hi. The show is always one of the best of the year being right next to the Google campus. Along with the show, the Google Dance is worth the trip alone. With billions of dollars, you can imagine how cool of a party you can throw!

Hope to see you at SES San Jose.

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