3rd Party Reviews: Make Or Break Your Business
One very big impact the internet is having across every industry is the ability to quickly write a review of any product or service. There are even big websites like Yelp where all they do is give the user the ability to quickly write a review about a product or service that they have recently had. One problem with this is that many of the reviews might not be valid or tested. Anyone can write a review and persuade potential customers to not go to your restaurant or visit your store. Reviews can really be a big win for a business, or can easily break a business. Verified, 3rd party reviews can really make your business stand out from the competition.
A verified 3rd party review is simply a review written by a review blog or anyone else about any product or service. An example of this would be a food blogger or a website that reviews movies. Getting your business a great review can really help your business shine by showing that your business is legit and shows information about your business that many people would not otherwise see. In today’s age of low entry barriers for business start-ups, brand credibility is huge to make your business bring in revenue and profits. More and more people are starting to look up reviews online before they go to a new restaurant or a store. When this happens, it is crucial that when your potential customers search Google on where they should go to eat dinner at that your restaurant has a great review waiting for them to read. This can really help your business bring in new customers that might not be thinking about doing business with you.
The internet has vastly changed exactly how business operates and how they market. Reviews can really make a business as more and more people search online reviews websites instead of going to the business and taking a chance. With a verified 3rd party review, more people will come through your company’s doors with money to spend. If you gain bad reviews, you will clearly see that reflection on your profit.
The Marketplace of Today
The buyers in the marketplace have become both more knowledgeable and smarter. His is because since the internet became a part of the equation, it is incredibly easy to locate user reviews by using a mobile. This provides the consumer with information on the product they intend to purchase. This decision is generally not made on the whim of the moment. Buyers have begun to rely on the user reviews of businesses posted by third parties. Businesses need to start paying attention to this fact because these reviews have a lot of power.
Swaying the Decision
The final decision of consumers as to whether to make a purchase or not is swayed by the reviews of the third parties. This can be against or in favor of purchasing the product. A lot more attention is given to these reviews by the buyers than many businesses assume. The entire buying decision can be altered with just a couple negative reviews.
Providing Invaluable Information
There is a lot of useful information contained in reviews by third parties. This includes the satisfaction level regarding customer support, the product’s quality and the time required for shipping and delivery. These reviews inform consumers on many aspects concerning your business.
Improving the Awareness of the Brand
Reviews from third parties can increase the awareness of a brand. When a customer is happy, they will recommend businesses and products to other consumers by leaving a good review. This can increase people’s awareness of the brand.
The Credibility of the Brand
User reviews have much to do with the credibility received by the brand. A business who receives a lot of negative reviews is going to look bad. The best mix for a business is a combination of both. Buyers are aware all reviews can’t be trusted, but they will mistrust any business when all they see on the site are good reviews. A business not showing any reviews on their site will appear as odd.
If you’re a business owner, the relationship you strive to form with each customer is important. However, there’s also a 3rd party that matters. Your potential customers aren’t just going straight to you. Often, they first go to… other customers! They visit 3rd party websites that have customer reviews, and only then will they decide whether or not to purchase.
This means you must make sure every single customer has a great experience with you. Not every customer writes a review; most do not. But you don’t know which ones will write one and which ones won’t. Review websites are popular these days, so you can count on the fact that some of your customers will write reviews.
What do customers write about? Customer reviews can cover several different things, including how well the product worked for them, how friendly your company’s customer service was, how long it took for the product to ship, whether or not the product was exactly what they expected it to be, and more. No wonder these reviews are so valuable for other potential customers. If people are unsure about purchasing a product, 3rd party reviews can give them a lot of information that they otherwise wouldn’t have known. These reviews are very influential in helping a person decide to buy or not buy.
Negative reviews can hurt your business’ sales. If there are only a few negative reviews and many positive ones, there’s nothing to worry about. Negative reviews become a problem, however, if there are several of them. Those reviews will scare people away. Your potential customers will not trust you because they know that several other people were dissatisfied with your product.
A business can reduce the chances of getting negative reviews by going the extra mile to make sure all products and services meet high quality standards. When customers have a very good experience, they may write a positive review. That’s when the magic happens: Customers become advocates for you and increase awareness of your brand. Do you want that? Then treat every customer as your next potential positive review writer!