SES; Was It Worth It?

So, after one very long week, we’re back in the office after exhibiting at SES San Jose. Road-weary, tired, and in need of a liver transplant….we’re back mostly unscathed.

One big question Ron and I had going into this thing was, “are we really going to get enough out of this trade show to justify the expense of exhibiting and bringing the five of us out to California for a week?” It may be a bit premature to wager a guess but for now I’d say, “absolutely!”

In addition to the obvious “fun stuff” like the Google Dance and SearchBash, we were probably more productive on the floor than even I’d hoped we’d be. We were fortunate to have a great location in the exhibit hall and the amount of foot traffic we had was about all you could ask for. We had a good game-plan for visitors along with the obligatory t-shirts, pens, & coupons to give away. And for me, it was just nice having the opportunity to really brand ourselves as opposed to just being there, talking to people, and attending the events.

I had the pleasure of speaking with a few different executives whose sole purpose of attending the show was to meet us in person and that was an awesome feeling. Especially since they weren’t even clients yet! We were also able to meet a few of our current Advertisers and Partners which is always a thrill for me. Hell, even Mr. Cutts came by our booth to say hello! (And he was extremely pleasant, I might add.)

So, to everyone that stopped by, THANKS FOR STOPPING BY!

I can now say “mission accomplished” without hesitation and feel really good about it. Now we have to convert our opportunities and all that jazz but as it stands right now, I think it was well worth the expense and the effort.

10 comments ↓

#1 Jules on 08.27.07 at 4:00 pm

Hey, that’s great! I want a t shirt :) You send it, and I’ll write a blog entry about LW, with a picture of me wearing it. Deal?

#2 Lisa Marie Mary on 08.28.07 at 10:21 am

Sounds like it was totally worth - glad things turned out so well for you guys!!

(I’d totally do a t-shirt opp, too - great idea, Jules!) ;)

#3 WICKO on 08.28.07 at 12:18 pm

Why the liver transplant, Matt? You guys do something while I wasn’t looking? Did I miss the fun? All I know is I was in bed at 8:30pm every night and woke up with a nice brisk jog around the foothills.

But like Matt said, it was worth it. We met a lot of great people.

My favorite part of the conference? the session heard round the world…

http://www.seroundtable.com/archives/014573.html

#4 derek on 08.28.07 at 12:57 pm

Glad to hear that you not only had a good time but planted a few seeds for future business as well. It would have been great to be there and meet you guys, not to mention score some of the free schwag you guys had!

#5 E-Worth on 08.28.07 at 2:07 pm

“Mission Accomplished” I remember a president saying that on the deck of a destroyer a few years back…..

#6 WICKO on 08.28.07 at 7:13 pm

So would Google be the infidel?

#7 WICKO on 08.28.07 at 7:16 pm

If you would like to have a t-shirt sent to you for a simple blog entry, send an email to admin((at))linkworth((dot))com with your mailing address and the blog you’ll post to. Great idea!

#8 Jules on 08.29.07 at 7:58 pm

Sweet! Sending the email now :)

#9 derek on 08.31.07 at 9:40 am

Wicko, I’ll be sending that email as well as I’d love a t-shirt in exchange for the blog entry.

#10 WICKO on 08.31.07 at 11:14 am

We have t-shirts on the way to those who requested. We’re sending them as B.O.D. ……. Blog on Delivery :D

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