Recent Google Update

To those who have read or have noticed the big changes in Google’s most recent updated, labeled “Jagger”, the dust is beginning to settle and search results are starting to look more reasonable. Many theories have been thrown around as to what has changed with Google’s algorithm, including new PageRank, new algo calculations, discounting this, discounting that . . . but as usual, they are complete guess-timations because no one really knows what is happening except those under the Google roof themselves. Even the update name’s, like “Jagger”, are complete fabrications created by someone over at a popular forum. Google has no involvement with names to the best of our knowledge. At least not any names that are given to the public.

Many people took big hits with this recent update and while it is only natural to knee jerk if you drop off the face of the earth, we have been able to talk everyone off the ledge and wait around for things to settle. Google is obviously revising their quest for natural search results, which is a great thing, but in the process, things can definitely change. If you have no life and want to read some really boring techno mumbo jumbo, take a read of Google’s recent patent submission for more info. Some say it could be blue smoke being blown to disguise the true workings of their brain, but who really knows?! The bottom line is, they are constantly innovating new ideas to present the best results possible.

Some may ask, “Well why would you want their results to change?” That’s easy . . . I want only reliable results. The bottom line is, if you have a great site, build it so you like it, other people like it and it’s a constant venue for new information about your subject, you will be rewarded in the search results. LinkWorth is not here to spam or trick search engines, we’re here to help companies build their visibility, name awareness and their popularity. The best formula for anyone promoting their website would be a combination of text link advertising through LinkWorth and putting together a PPC (pay per click) campaign through Google and/or Yahoo. LinkWorth will allow your visibility to be built up through relevant or similar sites as yours and PPC will help get the instant traffic one may need.

So please take the Google update as a good change for all. Sure, it will take more work for some of you, but if they made things a breeze, it would make any market impossible unless you have millions of bucks in the bank to out pay your competition. Google makes the playing field fair and competitive for big to small companies. We’ll always be here to help through the tough times and the easy times.