I felt the need to clarify a commonly used word of late and create a new word for what is actually happening.

Penalizing a site – this term we view as a site being dropped out of the SERP’s (Search Engine Result Pages). Maybe Yahoo found some keyword stuffing or Google found you participating in cloaking, but they give you a +50 penalty where you add 50 to your current position and this is where your site appears in their SERP’s. Or they completely remove you from their index or stop indexing your new content. Either way, you’re being penalized in their results, where it all counts.

Penisizing a site – this term we view as a site losing length in their “tool”bar pagerank. This refers only to Google and is experienced when they make an update to their toolbar pagerank algo and said site owner loses visual size in their PR. We don’t view this as a penalty because what should matter to all webmasters is their standing in the SERP’s. If you have been penisized, but you’re still doing well in the SERP’s, then you are just fine. Don’t worry about PageRank!

The size of your PR is not proportionate to your results. For example, when someone searches for your site/company name and you are listed on the top, all is fine. PageRank is something that Google pushed on webmasters several years ago and people use it for performance measures. All you should worry about is how well your site is bringing in the hits through your advertising campaigns and/or organic traffic through search and social networks.

For the lack of size in your tool..um..bar..PR, you might consider purchasing our new product, “PR Pump”. Once you get the PR Pump, just attach it to your toolbar and start pumpin. Results are not guaranteed and the amount of pumps will not be proportionate to your actual performance.

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Possible side effects are dizziness, over-clicking, constant looking at your toolbar, less focus, diarrhea, constipation, sleepless nights, drowsiness and confusion (I’ve had mine today). If you are pumping for more than 4 hours, please call a LinkWorth Account Manager at 866.LNK.WRTH immediately. This product is made for men and women as this issue is not gender specific.