As I’ve mentioned in previous entries, the SES is currently underway in New York City. My previous entry discussed the art of not putting a target on your forehead if attending and how to ask questions smartly.
Upon reading about our industry reps giving a session, it made me wonder about another thought. These sessions involve many search engine employees talking about what is good and what is not so good, including the business of buying and selling text ads. Is it a good idea for certain companies to get up and talk about exactly what they are saying not to do in the next room? I am all for spreading the word of our industry, but it seems like you would bring undue attention to your business. Chances are, they know all about us. . .well I know they know about LinkWorth, but it just makes sense to run low key and focus on helping your customers rather than networking yourself within the search community.
I need to follow up the paragraph above with our stance with the buying and selling of text ads. No matter what search employees say at conferences, blogs and/or forums, it is your choice to monetize your website or promote it. Search engines say “don’t buy or sell links”, but then they tell you to do so in their terms. If you market online, you have to do what you have to do to get a leg up on your competition. The buying and selling of links is not against their terms of service . . . read them here. It says not to participate in “schemes” or “trickery”, but what LinkWorth offers is not a scheme or trickery. We place text ads for apples on an apple website. Everything is relevant and all about improving your name recognition and traffic. Just so happens, the buying and selling of links helps this.
The last thing I’ll say about this is search engines themselves live off of text ads. It’s a little different model, but there is a common denominator in all of these methods, to make money. They do it, we do it and we help you do it. As long as you do it the right way, which LinkWorth does, everything will be fine. We’ve been doing this for a couple of years and are professionals about it.
Off that rant :D, the point of this entry is to give props to Patrick, Eric and the others who represented the text linking community well today at the SES NYC.