Yahoo! came to the world and became the phenomenon of search. Then Microsoft slipped in somewhere. Of course, the internet was blind sided by the biggest name of them all, Google (or should we say “Interpol“) with their version of how to search the net! Others have given search a shot, but lets be honest, unless you’re someone with some pull, you’ll go nowhere.
I believe the original interest in Google was the fact there were zero advertisements and it produced good results quickly! It was merely a huge virtual encyclopedia that could regurgitate other websites that spoke of anything you needed to read about. Years pass and the ads creep in. The ads creep in and the money flows in. The money flows in and all the sudden Google owns the largest majority of search of all engines combined. With this power comes the ability to tell simple webmasters, the same webmasters that make them who they are, what is and is not acceptable to do on their sites and/or blogs.
I also understand that rules are put in place to create a fair playing ground, but lets make them fair for both sides. In my opinion, telling webmasters they’ll be penalized for participating in programs to earn more money is just not fair at all. I see poor innocent webmasters getting their livelihoods stripped out from under them because Google decided they are participating in another ad program (not AdSense) and somehow it goes against their terms. I know what you’re thinking now, these programs are meant to game their system and produce horrible or even “spammy” search results. Yes, there are times when this does occur, however, the majority of the time what a user searches for, the searcher will find. Webmasters are constantly having to walk a fine line and listen to the horrible propaganda Google throws out through their friendly faces. Of course, if you’re a huge name and do a no no, you’ll be told what is wrong and to fix it, then bam, you’re back in. Why would Google want a user to search for BMW and see no results for bmw’s website? That makes them look stupid, and according to Shoemoney, DON’T MAKE GOOGLE LOOK STUPID!
This leads me to the point of my proposal to Danny Sullivan. I think while Google may be the biggest in search, I think Danny Sullivan is the most popular name in search. Why? Well I think he understands why the engines want to push things a certain way, but he also understands why webmasters feel there should be common meeting ground. I feel he is the perfect arbitrator between what a search engine should do and what webmasters can do. Look at his history of work, success after success, not to mention all of the subsidiaries that spawned from these great companies. I think that Danny Sullivan has the touch of gold when it comes to launching new projects in search, much like his recent Sphinn. And lets not forget the biggest conference in the biz SES and now his newest we’ll be attending next week in New York City, SMX.
I think that while it is a huge project at hand, if there is anyone in this industry that has the power of the people, the resources to get it developed and the proper rules that would make both sides happy, Danny Sullivan is the one person I’d go all in on. Just think, you could call it “Sheerch” and put it into your fun happy land.

13 comments ↓
Let’s be real here.
We know paid links and paid posts were created to game Google.
There are other ways to make a reputable living online than by writing sponsored posts or participating in TLA, etc.
The smart webmasters will evolve and continue to make a living online.
Anyway.. just my 2 cents.
I don’t have anyone to brown-nose to.
Just my honest opinion.
If you don’t share the same opinion, it’s easy enough to leave it for what it’s worth.
– Scot
I can tell you that the story still did not end, and there will be major updates from Google for this issue. Let’s wait and see how they will explain this war “Google vs Paid Links”
Sorry Scot, you could have shared your opinions with a little more respect. There’s no need to say everyone here with our company and the thousands of customers we have are not reputable and not real webmasters.
It’s either have respect for people you don’t know or don’t say anything at all.
If you guys only knew the business and who participated, I think you would all be extremely shocked and maybe have different opinions on the subject.
They’ll always be changing things and with each change, we’ll change. Our LinkInTxt product is already a product developed for any upcoming changes.
What type of changes did you applied for LinkInTxt? regards to Google changes..
I don’t think Scot’s post was all that disrespectful. I’ve been a LinkWorth customer for a long time and I thought what he said was not only mostly correct, but also pretty tame in it’s delivery. He implied that we weren’t smart, but I have not gotten upset about being called “dumb” since I left grade school.
Paid links ARE generally for one thing, and that is to increase PageRank and traffic to the sites that are linked to.
But to find fault with those that sell or buy links is wrongheaded. People have been linking to other sites since way before Google even existed. They may have been paid or unpaid, but they were designed to gain benefit for the site that was linked to.
Then Google comes along and decideds that they can use linking and put more value on them by making it a factor in their PageRank. But since linking can be manipulated, it should have be removed, or changed so that it is not possible for some crummy site to get a lot of links and then rank highly.
Google has not done this as they have for so many other things like hidden text, keyword stuffing, and so on. No, they have decided, much like the record companies, to go after the very people that support their business (in many cases) and to not directly addressed the real source of the problem, which is the value system they have created for linking.
And like previous and current (marijuana) prohibitions those that are mostly innocent of any real crime will suffer, while most of those that partake in the activity will simply go underground and continue doing what they have in the past.
Yeah we’re flying out today to NYC for SMX and I had a few things to do at the office and one of them was to remove the post to Scot.. He caught me while the Cowboys were being manhandled by the Patriots and I was angry.
Now Googlelady, if I told you, I’d have to, umm..not kill you, but maybe make you sign a non disclosure document to secure our secret google destroying script. muhahahaha
Scot,
I wanted to apologize for being harsh on your response, as I mentioned in another post, you caught me while my beloved Dallas Cowboys were being killed by the Patriots, so I was in an angry mood and wanted to jump through my tv and make some tackles myself.
I respect your comments and I just wish you would have worded things a little differently. MR.CUTTS targeted this industry 2 years ago and nothing has happened yet. Sure something can always happen, and hell, everything as we know it today can be completely different in 2 years. But those who can keep up with the changes and technology and try to stay a step ahead of the game will definitely prevail…whether it be those who participate in link buy/selling or sponsored posts. Hell, the pharmaceutical industry borderlines illegal but people still make millions off of that online and as soon as they think they have resolved, someone finds a way to bypass it again. Same thing here. As long as search engines exist and have natural listings, people will continue to pay to be towards the top. If there’s a cheaper way than the fraudulent PPC option, then people will do it.
So I hope you accept my apology for the inappropriate video I posted (and removed). Thanks for commenting.
Chris,
Thanks for the understanding. I didn’t mean that webmasters (such as you and even myself) are stupid, I simply meant exactly what “Wicko” stated in a later comment, that smart webmasters such as ourselves (”Wicko” included) will evolve and change the way we do business to mainting SERPs.
Wicko,
No problem. I found this post through Sphinn and hadn’t had a chance to look around the root directory here (linkworth.com) before leaving a comment. I might take it as an insult to my business if I had been in your shoes, and by no means did I mean for it to come off that way. I still maintain my opinions on the subject regardless.
Carry on!
No sweat at all. The Cowboys losing can make me cranky sometimes!
Now guys that GOOGLE has struck and, … deeply too, what do we do? Fold our arms? Danny we await your response.
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