Usability is already a critical component of successful online ventures but with the advent of Google Analytics and the implementation of the Jagger algo update, user-activities and behaviours are going to play an influencing role in search engine rankings. How people act when they visit a website or document is being measured and accounted for, even for sites without Google Analytics tracking codes in thesection of the document source-code.
Google is concerned with how people find information and what they do when they access a document found in the Google index. Which document in a site they tend to land on, how long users spend on that document and how much, if any, time does a user spend exploring information in a domain, are all pertinent to how Google perceives the relevance of documents listed in the index. As long-term online marketers know, this is where usability comes into the picture.
Usability, as defined by Kim Kraus Berg is, “… the ability to successfully, comfortably and confidently learn or complete a task. For the web site designer or application developer, it’s the mechanics of designing and building a web site or Internet-based application so that it can be understood and easy to accomplish any task.”
According to local (Victoria-based) website marketing expert, Michael Linehan, a focus on site usability is simply common sense marketing. Leading visitors towards goal-orientated outcomes makes as much sense for a functioning website as it does for a functional building and, to follow through on the analogy, it all starts with a smart architect.
Michael knows his stuff, so much so StepForth considers him to be one of our marketing and site usability gurus. If our assumptions about user-behaviours and the post-Jagger Google SERPs are correct, Michael’s talents will play an important role in our overall SEO techniques.