Sunday, March 9th through Tuesday, March 11th, we will be exhibiting at the SXSW Interactive conference in Austin, Texas. This is our first trip to this conference, but not our first trip to Austin. We’ve heard great things about this conference and we’re really excited to have such a big conference so close to home.
For those unfamiliar with our state’s capitol, Austin is rightly named the “Live Music Capital of the World”. It is a great city with the University of Texas parked right in the middle. 6th street is lined with live music venues that will satisfy the musical taste of just about anyone looking. I think it will definitely be a fun conference to attend.
When I first heard of people in our industry going to SXSW for a conference, it was very confusing to me. Anyone that has been involved with music in some shape or form, you probably know of the annual SXSW Music Festival. I know back in my band days it was such a goal to shoot for; get an invite to play at SXSW! The festival showcases hundreds of bands throughout 68 different venues over the course of 5 days. So naturally, when I heard SXSW, I thought people were going to the music festival. Little did I know they have a conference right up our alley that precedes the music festival.
If you’re in Austin while we’re there, please stop by our booth. You can’t miss it. It’s the beautiful blue that jumps out and grabs you!