As many probably already know, we officially launched our new product “LinkWords“. The product is built on the in-text pay per click technology where keywords are mined out of the content and matched with advertiser ads. With a simple mouseover, a tooltip window will appear showing the advertisers advertisement. This is probably one of the best methods in gaining targeted traffic one can use and we are excited in being able to offer our own version.
For Partners, it’s 100% free to signup and very easy to setup on your website, or websites. Every click charges the advertiser and partners earn 70% of the charge. We urge all partners to give it a shot and give us your feedback. You have nothing to lose and everything to gain, like money! 
For Advertisers, targeted traffic is what we all want and LinkWords is the product to provide this. The ads shows on keywords within content people are reading. The ads are not appearing on the side, top, bottom or any other often overlooked section of a page, the ads are planted right in the middle of the content everyone is reading. Only pay for the click and yes we have fraud protective measures setup to ensure ads are not fraudulently clicked.
There are a couple of other companies offering their own version of LinkWords; however, they do not cater to everyone. Unless your website meets their extensive traffic requirements, no participation for you! LinkWorth is all about catering to the average customer “and” large customers. If your website has only THREE people visit it on average per month, how can someone say those three visitors are not important? They could be multi-billionaires looking to invest a ton of money in your company. So LinkWords is open to all of our customers and anyone that wants to be a LinkWorth customer.
Read more about LinkWords . . .
7 comments ↓
I’ve just placed LinkWords on two of my pages for starters. I’m interested to see how it works. If it looks and feels good on the site you can bet I’ll be adding it to many more pages.
Thanks for the option!
We’ve been beta testing LinkWords on one of our sites for about 1 month now. Our partner sites added LinkWords to test the conversion rates to our Advertiser product sites and we have seen some solid conversions at 2% to 4% depending on the product being promoted. At last count, our LinkWords partner account shows nearly 100,000 Page impressions with a 1.5% click-thru rate. So, had this been a non beta version, this is how it would breakdown:
PARTNER
100,000 page impressions at 1.5% CTR would equal 1500 clicks, at 70% revenue per click. Taking the lowest possible PPC cost of 10 cents per click, we’d be talking an additional revenue stream of around $100 per month. As a partner, imagine the revenue stream when advertisers starting paying the ‘going’ rate for keywords…..
ADVERTISER
Again, the partner sites displayed 100,000 page impressions, driving 1,500 hits to us. At a cost of 10 cents per click (lowest minimum cost possible) this would amount to $150 in advertising fees. With an average conversion rate of 2.5%, we saw around 35 conversions, averaging about $35 each, or $1200 in additional revenue to our site. We’re talking massive ROI here.
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The in-content LinkWords ads definitely stack up head to head against Ads that one might run on Google Adwords or YahooOverture. As a partner with both of these monster advertising programs, I can atest to the CTR’s for google adsense and yahoo publisher being in the area of 2.5% and 1% respectively. I am sure, that over time, LinkWorth’s LinkWords will hit that 2% plus CTR that most partners strive for. In fact, over the course of our 1 month beta, we saw a steady weekly increase in CTR’s. Additionally, I must note that Yahoo and Google refuse to disclose their payout percentages, and I gather that they are in the area of 25% - 40%, because we don’t make jack from their Clicks! I must commend Linkworth on 1) disclosing their percentage payout 2) making it 70% ! Now that’s profit sharing!
I see a huge benefit with this technology in helping to drive high quality, targeted traffic at a very affordable price. For anyone who has advertised with GoogleYahooMSNMivaAskJeevesEtc, you probably already know that the chances of paying 10 - 30 cents per click are pretty much nill for major keywords nowadays. I am really excited that as an advertiser I will be able to achieve cost per clicks in this price range…. at least for a few months until more advertisers realize it is a gold mine.
As a partner, I love that Linkworth has given me yet another way to monetize our information sites. In addition to LinkAds, LinkSURA, LinkMURA, and Link Billboards we now have a way to make even more money from directly within our content.
As a side note, it is also great that LinkWorth is offering this product to partners with any amount of traffic. I actually contacted the other two major players in the “Content Ad” game and got the same response:
“Sorry, you need to have at least 250,000 page impression per month”
Oh…. I’m sorry, I didn’t realize 100,000 page impressions on our site was of no value to anyone….
Just my rants and raves.
Keep up the good work LW!
Thanks!
MegaD
How do you guys combat clickfraud? I like to try but I am worried about this issue.
Linkworth to offer contextual service…
Linkworth has just announced their new cpc program, which looks…
Sherman,
We have quite a few processes set in place to combat click fraud. As anyone know, there is no way to completely stop click fraud (or else the person that could stop it would be multi-billionaires!), but there are many measures you can put into place to prevent common click fraud. We do not allow multiple clicks from the same ip within a long period of time to prevent webmasters from just clicking the links to make money, we check referring links, host names, networks, and so on. And something else to consider is, most click frauders target the big companies where they can run large numbers of search queries and click them. Our system is not an easy target for click fraud and it’s not very beneficial to those who commit click fraud.
Sherman,
In our tests, we actually put tracking URL’s on every ad we placed. In fact, I would highly recommend you do this with any PPC program you have. All of the stats i quoted above utilized a combination of reporting from LinkWorth stats and our tracking URL’s.
Example: we just identified a major hole with the MIVA ad system. They sent us, literally, 250 hits in a matter of 20 minutes, all through very weak ’search engines’ online. We saw exactly ZERO conversions and promptly pulled our ads.
The crazy thing is that we spent somewhere in the area of $25,000 with them so far this year without click tracking analytics. As soon as we added the analytics we saw that they were sending us complete crap for traffic.
Anyone every heard of “happytofind.com” ? yeah, me neither!! We took a butt-load of hits from this so called search engine, all of which amounted to nothing.
Suffice it to say that we are now dealing with management at MIVA and asking that our accounts be audited for the past 9 months to determine where the fraud occurred. They are a little reluctant to do this — but for 25K, i will not stop!!
Moral of the story: Don’t pay for hits unless you can track them! This is good practice whether you are working with Linkworth, Overture, Google or Miva.
As mentioned, we are very happy with the ROI for our Linkworth ads.
Mdawg
We put linkwords on one site as a test and had some problems at first, partly because we did not have closing body and html tags…(who knew?) and something else I forget.
Anyway, the test area doesn’t get much traffic, but I have never seen any linked-words to confirm it’s working. We do have a small number of impressions registered.
The main thing is that the test site is a directory that has a large variety of content and should trigger a lot of different keyword topics, but I only see four have any impressions and they are all travel related.
Is there a way to get an idea what content would fit current advertisers? It would help me to select another site with more traffic to a better test.
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