Reading studies about online advertising is something I always enjoy to dig in to. It really gives you an insight of how companies are spending their money and what they feel is the best bang for their buck. Running an online business and actually being in the marketing industry makes it even more beneficial to understand our target market.
Today I read MarketingSherpa’s Study on the Best & Worst Online Tactics & Budget Plans. I was very happy to see how well the SEO market is doing with the highest Search ROI percentage (57%), trumping paid search ads by almost 25%! No wonder Google is trying to take the feet out from under SEO companies.
What do I mean by that last comment? There is no secret that a main staple of any SEO campaign is link building. Or maybe it is a secret to some, but an SEO firm can optimize the hell out of your site but it’s really nothing without a solid linking campaign. (INSERT LINKWORTH) There is a reason so many agencies use LinkWorth as part of their process; it’s effective and it simplifies their jobs. How much of what we do actually works? According to this study, quite a bit. Here’s a graph showing the emergence of text link ads into the marketplace:
What a pleasant sight to see. We had the largest increase from ‘06-’07 and we’re in the top 3 of outperforming tactics. What’s even more impressive is the fact link building campaigns are tough to work into conversion systems. I think we do a great job of educating our customers in how they’ll see the benefit, but if you come across someone that lives and dies by the analytics conversion system, it might be a tough sell.
One more thing about this study that interested me was the expectations of emerging tactics. See the image below:
It appears viral video is an area where marketers are looking to increase their budgets. They list Youtube.com, but there are loads of sites videos can be uploaded to. One example of the viral video tactic is the girl Kina Grannis who entered a contest with Doritos to win a music contract with Interscope Records. She used the social network Digg.com and wrote a song “Gotta Digg” for that community. Long story short, it was a hit and so was she, along with getting a contract with Interscope.
Have an agency and interested in using LinkWorth? Call 866.LNK.WRTH and we’ll get you started. Know what you’re doing and ready to go? Or have your own site to promote and want to do it on your own? Then go signup and create your account. You can be on the ground running in just a few minutes.
6 comments ↓
Great Info! Companies can save alot by hiring a good seo to manage their ppc campaign!
[...] Ad:tech Survey, you’ll see that this shouldn’t be the case. Link building is, like LinkWorth states, one of the best ROI tactics of [...]
The information was really helpful
You say Google is trying to take the feet out from under SEO companies by making it harder to gain links. Yet you put rel=nofollow on your comments links too. The whole rel=nofollow thing was Google’s backdoor tactic to mold Web standards to fit their (inadequate) algorithm. Why don’t you show the rest of us a little link love and turn that pesky nofollow off, eh?
Actually, nofollow was created for blog comment spam. For example, our Akismet (think I spelled that right) plugin has caught almost 80,000 comment spam submissions!! We tried the nofollow thing on the comments and the amount of daily spam skyrocketed. People were being personal to try and get their links on our blog. So rather than deal with that headache, we just turned the plugin off and let the nofollow that comes with Wordpress continue on. This way, if spam gets through, it won’t help.
cool buildings!!! keep up all the GOOD WORK!!!
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