A lot of sites are guilty of keyword stuffing. There just is no way to honestly work in all of our keywords into readable content we write, so we have to resort to just listing keyword after keyword on the bottom of the page. Some of us even hide it. Does this really work, or does it cause more problems?
I will be honest, I’ve done it before. About 8-10 years ago when I was merely a struggling online vendor, I would try anything to get more traffic to my site. This included stuffing the foot of the page with every keyword I could think of. My thought was, “If I have the keyword on my site, people will find me.” I’m sure better than 90% of the online market thinks this exact same way. Unless you have spent years learning the art of optimization and search algorithms, you have no idea the “do’s and dont’s” of site optimization. Of course, if you are reading this, then you obviously have some knowledge of how things work. 
You should definitely understand that stuffing the bottom of your page with tens of hundreds of keywords will not only do no good, but it can easily get you penalized. Search bots are smarter than most people think and while I question they are as smart as the search employee’s make them out to be, they are definitely smart. Something that is laid out like keyword after keyword is very easy to spot. With what limited programming knowledge I have (which is almost none), I can visualize a way to spot keyword stuffing, so these PHD nerds can most definitely spot it.
So be wise and refrain from stuffing your pages with tons of keywords. I know it’s a lot more work, but write real content using your keywords. It will take some time, but eventually you will have a powerhouse site that people will visit just for the information you provide. The old saying that I seem to read every day “Content is King”, is more true than you’ll ever know. . .well, unless you build it. Set aside an hour or two a day, or even a week and put your thoughts down about your product/service. Make sure you use several of your keywords in each topic. It will do much more for your search positioning than keyword stuffing.
1 comment so far ↓
Well, keyword stuffing used to work back in the day… But as soon as sites started taking top spots, google and yahoo stopped it. But man, What a ride it was to the top! haha
There are some creative ways that you can keyword stuff your page and still get away clean. In fact, it is a strategy we employ on a grand scale. But, not the way one would think.
As Ron mentioned, content is king. One thing we did prior to our latest SEO projects is to analyze (really analyze) the top listed sites in our industry. We found that google loves homepages that link out to relevant information on the same domain. So, we tried to mimic these large information government sites in how we present our info.
Basically, we chose 50 - 100 popular keywords we wanted to list on.
We then create CSS/Basic Java script navigation menus throughout our site using these 50 - 100 keywords as the category subtopics. these menus blow DHTML away because SE’s can spider them. In addition, they are fast, look good and can hold tons of menu options.
Additionally, we created design oriented homepage navigation areas using the keywords we needed to list on.
Finally, and the MOST important piece of the puzzle, we drove unique and expansive content pages for EVERY SINGLE keyword.
So, in a way, we are keyword stuffing, however, we have relevant content to back it up.
This gives google the impression that we have a large site, relevant to alot of different categories within our industry. Also, it gives site visitors actual quality content to read; cause what’s the point of gettin a trillion hit when everyone leaves in the first 7 seconds?
There is NO EASY WAY. Once you understand that this will take time, then you can really begin working to get ahead. It may suck right now, but 6 - 12 months from now you will be taking 100,000 hits and 400,000 pageviews a month.
Don’t stuff words on your page if you don’t have relevant content to back them up. Don’t use hidden text…. These are just suggestions, to each his/her own… but beware.
-MegaD
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