Most of us have come across this or are dealing with it now; redirecting a page. Maybe it is a site update, maybe renaming pages, but the proper redirection methods can mean a great deal with regard to your standings in the search engines. The question of how to do this properly is a common one around here so we decided to post a great “How To Redirect” article we often refer people to at They have a stellar list of tools that do many tasks.

Back to the redirection tips, here is the article:

301 Redirect

301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. It’s not that hard to implement and it should preserve your search engine rankings for that particular page. If you have to change file names or move pages around, it’s the safest option. The code “301” is interpreted as “moved permanently”.

You can Test your redirection with Search Engine Friendly Redirect Checker

Below are a Couple of methods to implement URL Redirection

IIS Redirect

  • In internet services manager, right click on the file or folder you wish to redirect
  • Select the radio titled “a redirection to a URL”.
  • Enter the redirection page
  • Check “The exact url entered above” and the “A permanent redirection for this resource”
  • Click on ‘Apply’

Redirect in ColdFusion

< .cfheader statuscode="301" statustext="Moved permanently">
< .cfheader name="Location" value="">

Redirect in PHP

< ? Header( "HTTP/1.1 301 Moved Permanently" ); Header( "Location:" ); ?>

Redirect in ASP

< %@ Language=VBScript %>
< % Response.Status="301 Moved Permanently" Response.AddHeader "Location", "" >

Redirect in ASP .NET

Redirect with htaccess

Create a .htaccess file (if does not exists) in your root directory.
Redirect permanent /

How to Redirect HTML

Please refer to section titled ‘How to Redirect with htaccess’, if your site is hosted on a Linux Server and ‘IIS Redirect’, if your site is hosted on a Windows Server.