Every industry on the planet has its’ own set of frequently asked questions and SEO is no different. Some of those questions can be tough to answer…some might be super basic…just depends. In our little microcosmic world of link building, the most common question asked of me is:
“How many links do I need?”
Now, as simple and straightforward as that may sound, it’s pretty much the equivalent of asking me, “Where did we come from?” because to be perfectly honest with you, nobody really knows. Some people may think they know, but they don’t know exactly. The bottom line is there are too many ingredients in the casserole that is SEO to know for certain. It’s like asking exactly how many granules of salt you need to make it taste “just right.” You just eyeball it, right? Add some and if it needs more…add more. We all do it that way. And we should.
So how do I answer this all-too-common inquiry? My answer is always the same: MORE. More, more, more.
It’s not that I’m looking to push sales here, either. Seriously. If you’re asking that question to begin with it’s because you want higher rankings. And the way to higher rankings is through more inbound links. (I didn’t make the rules here, folks, I just play by ’em…it is what it is.)
Obviously, there is much, much more that goes into a highly successful SEO effort than just links, but once you’ve done all the “other stuff”….links are what you’re left with. Really, if you’re confident that your code is in order, your architecture & navigation pristine, and you’re loaded with enough great content to rival the Library of Congress; the only option you have is to get more links.
How many? Only YOU can know the answer to that, young grasshopper.
As I mentioned before, if you ask me…I’ll always say you need more. But how many more is unanswerable. My suggestion would be to keep acquiring them until you’re where you want to be. Eyeball it, you with me?
There’s no secret recipe, no brilliant mathematical equation, and no higher-power that can give you the answer. You just have to believe that more links will work…because they normally do.