I want to let it be known that not everything you read on blogs will be accurate. What is more disturbing is the blogs that might be written by “popular” people, can often be viewed as true facts. I don’t think that people purposely release incorrect information, I just think they try hard to give great articles and sometimes stretch the content further than need be. I definitely am not here to say I know everything about everything, but when it comes to linking, we have been around the block enough to know what is not correct.

Tonight I read a blog post about “Google Filters and how to get around them” and there was some good info here and there, but I definitely would debate some of the link info given.

CO-citation Linking Filter: This popular filter by Google watches your inbound link structure. If your link is on a site who’s outbound links are related to casino’s and porn sites and your automotive site is an outbound link on this site then google will think your site is related to porn and casinos, there are all-legal sites where you can learn to play gambling online check it out isleofraasayhotel.co.uk. Poorly constructed co-citation will damage your ranking and make it hard for you to rank well for the terms you are targeting.

This quote from the article referenced is absolutely crazy. Let me paint the picture of why it is so wrong. We were recently at Pubcon in Vegas and Matt Cutt’s was speaking about linking. He brought up the thought that inbound links can’t hurt you. He gave the example of porn sites that have the initial home page that makes you agree to the terms, you agree and proceed into the porn pages or you disagree and it redirects you to disney.com. What he explained is, there is no way they could penalize disney.com because some porn site decided to link to them. The only way disney.com could be frowned upon is if they returned the link back to that porn site. It would show a relationship between the two.

I believe the author of this post was giving good Google filter information, but it definitely was not all accurate information. When it comes to inbound links, you can NOT be penalized because of links that point to you if there is no reciprocal link!. If this was true, then all anyone would have to do is put bad links to their competition. Google can not count a link, but they will not put a penalty on anyone because of an inbound link they have no control over.