Tips, Tricks & Notes for LinkWorth Partners
Advertiser / Partner Feedback Requested
With LinkWorth on the verge of releasing new products in the near future, we have come to a point where it makes sense to listen to our customers and take their feedback into consideration. We have spoken with a couple of you about this one section and we would like to get as many of you as possible to provide feedback.
This pertains to the actual locations in which the text link ads are published. At present time, there are:
- Home Page Link Location
- Sub Page Link Location
- Site Run Link Location
The issue is, advertisers have no selection of the geographic location on the page, only that they want their text ad on the page itself. With our upgraded locations, this will be an included option allowing advertisers to put their text ad on what page and what location on said page. Partners can also have the ability to spread things out and offer a little more.
What we would like from you, our customers, is to answer the poll on the right side navigation, or you can vote here. The answers will help us in development.
What More Do You Need To Hear!
More than ever, businesses need to offer their products and/or services online. If you are already there, it’s a no brainer. If you are still wondering if it is the right move, read this story just released. . .
WASHINGTON (AFP) – More than one billion people in the world have access to the Internet, with a quarter of them with broadband, or high-speed connections, according to a survey.
The report by the firm eMarketer said the milestone of one billion was reached in late 2005, and that nearly 250 million households had broadband connections.
The firm estimates that of these people, 845 million use the Internet regularly.
The United States is still number one in terms of numbers of Internet users with 175 million, and broadband households, 43.7 million.
In terms of regions, however, Asia-Pacific has the largest number (315 million) and is the largest broadband center containing nearly 40 percent of the world’s broadband households.
Latin America was the fastest growing broadband region worldwide, achieving 70 percent subscriber growth, the survey found. But it had just 70 million people online.
Europe had 233 million people online and 55.2 million broadband households. China had 111 million users and 34.1 million households with fast connections.
The report was based on a number of industry surveys and data from the International Telecommunication Union and Organization of Economic Cooperation and Development.
Based on this story, being online and multi-cultural is the best way to maximize your earning potential. It’s rather astonishing to see that the United States is trailing in terms of broadband users. Of course, I’m sure a lot of the Asia broadband users are American’s that moved their email marketing business abroad to release themselves from the crackdown of email laws being enforced by the US government. 🙂
MURA? What in the World is a MURA?
For those beginning to experience the advantages of our Rotating Ads, the acronym MURA might be of interest to you. Lets not confuse the MURA with the current running SURA, but they are almost identical. 😀 Ok, enough “acro” talk.
MURA stands for “Multi-URL Rotating Ad”. This is an extension of our current rotating ads, or SURA’s, which stands for “Single URL Rotating Ads”. Since we initially launched our rotating ads, customers have requested a way to change the URL along with each anchor text. At present, unique keywords are rotating with each view but the actual web link/url stays the same, along with the description.
With our new mura product, this is made possible. Rather than rotating anchor text only, it is possible to rotate an entire text ad now. This would entail a new anchor text, website url and description with each page view. Instead of sending visitors to a single page of your website, it is now possible to send them to a different page depending on the anchor text and/or description being used.
To build an effective multi-url campaign, there are many ways to get a great finished product. We will showcase one method called a “segmented MURA”. To setup this up, follow these steps:
- Divide all of the pages or site(s) you plan to use into a list. (A spreadsheet will work fine)
- Take each page listed, find 5 to 10 of your top keywords that page is optimized for and list them under the respective page listed
- Now create a unique description for either each page or for each keyword. The more unique the better.
- Next, login to your LinkWorth account and create a new multi-url text ad with the information on your spreadsheet.
- Once the new ad is approved, look for great relevant sites to publish your rotating ad on and watch the magic.
The process of creating the new multi-url ad is almost identical as to the regular rotating ad. Just complete the form under the new button labeled “Create Multi-URL Ads”. If you have questions, please submit a support ticket .
How to Properly Redirect a Page
Most of us have come across this or are dealing with it now; redirecting a page. Maybe it is a site update, maybe renaming pages, but the proper redirection methods can mean a great deal with regard to your standings in the search engines. The question of how to do this properly is a common one around here so we decided to post a great “How To Redirect” article we often refer people to at webconfs.com. They have a stellar list of tools that do many tasks.
Back to the redirection tips, here is the article:
301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. It’s not that hard to implement and it should preserve your search engine rankings for that particular page. If you have to change file names or move pages around, it’s the safest option. The code “301” is interpreted as “moved permanently”.
You can Test your redirection with Search Engine Friendly Redirect Checker
Below are a Couple of methods to implement URL Redirection
- In internet services manager, right click on the file or folder you wish to redirect
- Select the radio titled “a redirection to a URL”.
- Enter the redirection page
- Check “The exact url entered above” and the “A permanent redirection for this resource”
- Click on ‘Apply’
Redirect in ColdFusion
< .cfheader statuscode="301" statustext="Moved permanently">
< .cfheader name="Location" value="http://www.new-url.com">
Redirect in PHP
< ? Header( "HTTP/1.1 301 Moved Permanently" ); Header( "Location: http://www.new-url.com" ); ?>
Redirect in ASP
< %@ Language=VBScript %>
< % Response.Status="301 Moved Permanently" Response.AddHeader "Location", " http://www.new-url.com" >
Redirect in ASP .NET
Redirect with htaccess
Create a .htaccess file (if does not exists) in your root directory.
Redirect permanent / http://www.new-url.com
How to Redirect HTML
Please refer to section titled ‘How to Redirect with htaccess’, if your site is hosted on a Linux Server and ‘IIS Redirect’, if your site is hosted on a Windows Server.
Is it AdSense or NonSense
It seems that today, everyone that has a website either displays AdSense (Google Text Ads) on their sites or has tried it at one time or another. One of our customers was making a killing with the program until one day earnings went from over eight THOUSAND a month to being banned from the AdSense program, as well as removing his website from the top of natural listings to nowhere to be found.
So think about it, one day your site is in the top 3 natural results getting thousands of clicks each day from Google alone; visitors clicking the AdSense ads and buying your products; you’re earning a great living, then the next day everything is gone. At this point, a frantic scramble begins, trying to figure out what in the hell is going on. You begin to back track thinking “What could have done this..”, then the thought is to contact Google to see what happened. After emails and possible phone calls, you get nowhere. If this is your bread and butter, what pays your bills, you begin to think how screwed you are now and how ends are not going to meet. All of the sudden, your AdSense that made sense, has become NonSense, that makes no cents.
This particular customer was new to LinkWorth and began asking if what they were doing with us was the cause. We explained that search engines do not actually ban websites for purchasing text ads, but they could possibly discount the value of a given link if deemed necessary. This would have nothing to do with AdSense or their removal from the search results. We began reviewing their site to see if we could help explain the situation and eventually found the problem. Before coming to LinkWorth, they purchased software that created thousands upon thousands of doorway pages.
Doorway pages (definition from wikipedia) are web pages that are created for spamdexing, this is, for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending you to a different page. They are also known as landing pages, bridge pages, portal pages, zebra pages, jump pages, gateway pages, entry pages and by other names. Doorway pages that redirect visitors without their knowledge use some form of cloaking.
Doorway pages are often easy to identify in that they have been designed primarily for search engines, not for human beings. Sometimes a doorway page is copied from another high ranking page, but this is likely to cause the search engine to detect the page as a duplicate and exclude it from the search engine listings.
Because many search engines give you a penalty for using the META refresh command, some doorway pages just trick you into clicking on a link to get you to the desired destination page.
More sophisticated doorway pages, called Content Rich Doorways, are designed to gain high placement in search results without utilizing redirection. They incorporate at least a minimum amount of design and navigation similar to the rest of the site to provide a more human-friendly and natural appearance. Visitors are offered standard links as calls to action.
Many sites now use content rich doorway pages for their pay-per-click campaign landing pages. These doorway pages may employ server side scripting to count click-throughs, visits, and other user actions to assist with marketing data collection.
Now granted, the doorway pages were probably the worst thing the website owner could have done, but the concerning issue of this is how we are hearing more and more about similar situations (minus the violations). Just today a forum poster explained why he had many sites penalized and his AdSense account suspended along with the payments. These poor website owners get the false impression that since the company paying them is a corporate giant, they are assured the payments will continue to arrive, however, they learn the hard way that big companies find every way possible to cut corners and keep their stock prices as high as they can.
Do you think the advertiser is refunded when Google seizes your money? HELL NO! That turns into a 100% profit for the traffic you sent their advertisers. If it involves a large number of clicks, even better. . .for them. I’m not here to say Google is targeting innocent users to steal money, but you have to wonder how often a dedicated Google customer that supports his wife and three babies on AdSense revenue, earned legitimately, falls victim to a Google “error” like our forum posters.
Google says: You can make money without doing evil.
I guess what the world needs to know is Google’s definition of “evil”.
Submit Articles For Free
Publicity for your website is always a positive thing. Most of you probably are aware of the many services available to make press releases announcing new updates about your business through the many media outlets, like PRWEB. These services obviously come with a price, some better than others, but very rarely does one get pub for free.
LinkWorth has created a site dedicated solely to free pub. You can now submit articles to PubWorth.com for free and there are absolutely no strings attached. To submit an article, just create an account, verify your email, login and submit away. All articles will be subject to review and approval before they will appear in the directory, and each account is available to submit multiple articles with no limit.
Often, customers ask if we have articles on specific topics they can use on their website. Due to the demand, we decided to create PubWorth.com to not only provide a way for users to promote for free, but it will also be a way for webmasters to offer on topic information to their own readers. This means articles submitted have the ability to be shown across the net, all for free.
The site is currently live and accepting articles. We are working on a few small feature upgrades and cosmetics, but it will not affect article submission. What is free pub worth to you?
New Categories Added – Update Your Listing(s)
Today we completed the addition of new sub categories. With our publisher numbers growing as large as they are, it was time to start branching off into more narrow areas. We continually receive support tickets requesting a new categories but have always left things generalized.
As we continue to grow, we will continue to expand our directory. If you have time, login to your account and edit your listings to see if there are new sub categories that fit your website. We will be monitoring the new submissions closely so any changes will quickly be approved.
DNS Cache Poisoning . . . Happening To You?
Most average web users would be completely blind to this form of hijacking. It is a topic of discussion around the block and we wanted to share our thoughts and show a good read to better understand what is happening.
Some might think we shouldn’t link to this demonstration, but how else would an average joe comprehed on how to protect themselves? It appears to not be a problem if you operate Win 2003 or recent *nix apache machines. So do yourself a favor and if you feel your traffic has slowed but nothing has changed with advertising and search results, look into this as someone can be hijacking your traffic through DNS.
Excerpt straight from WMW
It’s quite possible someone is framing your website in the search results, thus stealing your traffic and income.
When my own stats were much lower than expected we used the Google Tool inurl: domainnamedotcom which found everyone with my url as part of their url.
In clicking on them we discovered scammers who illegally framed our site and put their own Adsense Code at the top of my index page, thus getting our traffic and clicks.
A Magazine Dedicated to Search Engine Marketing
For those who enjoy reading magazines, there is a new magazine soon to launch that is dedicated solely to search engine marketing called “Search Marketing Standard“. There is another magazine that is touches difference aspects of online marketing, but it is more of a overall online services type of read. This is an excerpt directly from their website:
Search Marketing Standard is devoted completely to the world of search marketing. It covers pay per click advertising, search engine optimization, web analytics, click fraud, local and contextual search, and other search-related topics. Each publication features articles and advice from leading experts in the field, interviews with the who’s-who of the industry, reviews of the most popular tools and services, latest news and trends, and much more listed here.
They are currently offering a free year subscription if you sign up before April 30th. So if this is up your alley, jump in while you can. Their first issue is set to be issued this June.
What If You Could Walk Through The Internet
This is a very funny video that anyone will get. The greatness of Dave Chappelle and his skit on walking through the internet.
Points of note:
- Continued Adult Props
- Adult plus goats
- Timelines of each adult session
- Excessive Pop-Ups
- Being tricked into one thing that turns into another
Pure greatness and enjoy the laugh.