Bing Lights A Fire Under Google

There’s no secret that Microsoft is trying everything they can to reach Google’s level when it comes to search, while Google is trying everything they can to reach Microsoft’s level in everything else. I don’t think either have come close to taking over the others areas of expertise.

Microsoft’s new “decision engine”, BING, is their latest attempt to attract more search users and hopefully some of the advertising that comes with it. The results, to me, seem almost just like Google’s results, just with a bit more fluff involved.

Usually when Microsoft launches these new attempts, it seems Google doesn’t do much to react…except this time. According to the New York Post, Sergey has jumped in to run a team of the top cats to improve their search engine.

Since I read this story, I’ve been paying closer attention to the Google feed and they are having a lot of “improvements” popping out faster than normal.

Then today I was doing a search and noticed they are labeling listings in their SERP’s that are forums. They are giving the total number of “posts” and total number of “authors“. I actually kind of like this because if you’re looking for help with something like a computer issue, I usually look for forum url’s but you never know what you’ll get until you open it. Now I can find the listings that are busier with the expectation of finding a solution. Here’s a screen shot:

serps-forums

The one thing I haven’t tested yet is when they show a listing that might be page 10 of 200 within a thread. Does it count the number of authors for the entire thread? Or is it just page specific?

Have you tried BING yet? I have to admit it’s kind of nice. Catchy name, results are very similar to Google and while they still have some kinks to work out, I think it has some advantages over Google.

Whether BING does well or not, at least they’re keeping Google from becoming complacent with their search product.