WordPress Launches 2.0
For those of you that use wordpress, if you haven’t had time or even heard that they have launched version 2.0, do yourself a favor and upgrade to the new version. So far, it is a far superior program compared to it’s previous versions. Many new features and the administration has many new upgrades that make things much easier.
One big addition was the change of making your blog SEO friendly. Originally our blog pages/posts had parameters or variables on the end, which as you know, aren’t always so search engine friendly. Here is an example:
We tried to incorporate this feature previously but it failed due to issues with changing the .htaccess file. It appears they changed something and converting was a breeze.
Space and the Internet
As I sit here with the Discovery Channel on and my laptop in my lap, I start thinking of possible similarities between space and the internet. To the human brain, the internet seems like endless bits of information where one would never be able to find and locate everything. Space on the other hand, seems like an endless vast area of stars/planets and galaxies that we might never know the true extent of.
Both space and the internet are bound by technology and to increase these boundaries, technology advances are required. To find and locate new resources, both space and the internet require robots to search what we’re interested in. Of course, space tends to cost billions and billions of dollars, where the internet generates billions and billions of dollars.
In the next century will there be penalties handed down to planets who may have life and they try really hard to let their existence be known? Will the space robots dictate which planets should be known and which should not? Imagine a planet in the next solar system that has life identical to ours but is far more advanced with using existing resources to live and cure known diseases, yet our space robot notices a relationship with another planet it deems not so worthy, so it disregards this possible sister planet due to pure speculation.
I know the comparisons seem as far fetched as much as crop circles are being created by another life form on Earth (if you enjoy space and great images of the earth, pick a satellite and view the earth from this really great page) that our feeble brains have yet to discover, but when does the time come when people are allowed to make their own decisions? Why must we let computers tell us what is and is not right for us? I’m fine with computers helping us in our decisions, but not actually telling us we cannot read a particular site because it feels it’s not worthy of being shown.
Lets take this further with the example of our possible sister planet our space robot disregards. Take a website that has been put together for the sole purpose of helping people who might have a terminal condition. The author has a home remedy that he/she used and it completely cured their condition and wants to share it so others can maybe help themselves by reading their ‘how-to’. This individual makes no money on the website but wants to put a little money into promoting it and helping it be found by other similar patients, so they use whatever tactics they can to promote their site. Their funds are very limited so the cheapest methods are the only solution. Right when the website begins to appear for other hopefulls to read, a certain search engine giant feels their methods are not fair and removes the website from the listings and now no one can read this possible life saving information.
The point of this post is to illustrate how we allow our advances in life to be controlled by those who feel they need to censor what we see, along with their computers. I’m all for making sure information provided is legitimate and trustworthy, but if there is a planet worth learning about or a website worth reading, there should be no 3rd party involved in saying what can and cannot be found. In a perfect world, censorship, no matter what form it is in, doesn’t exist. Maybe our space robot will find that perfect world and we can travel to this wonderful land and escape through the goo-hoo-gates that currently have our world in its grips.
Santa Paid a Visit and Spoke SEO
As I sit up late on Chrismtas Eve, I was paid a surprise visit by Santa. It seems he wanted to better serve all the boys and girls by creating a website with a virtual ordering type system. This way good boys and girls could simply submit all of their wants and wishes through the internet to help Santa get around the world quicker and more efficient.
Deep into our converation, Santa asked me about how he could make his site visible on the major engines. I explained the idea of link popularity and building text link ad campaigns to help his situation. I also explained Google coming after those who purchased textual links and before I could get any further, he stopped me and said, “Google does provide a valuable asset but it failed to make the ‘nice’ list”.
Needless to say, Santa and I spoke in great length about SEO techniques and link building tactics. The conversation lasted for a short time as he had to get back to work. He said that since we were good, our stocking would be full of relevant number one positions.
Thanks Santa! Check to see where Santa is.
All I Want For Christmas Is . . .
I thought since it is time for giving and receiving, it only makes sense to put together a wish list for SEOnta Claus. Hopefully he’ll deliver everything since I have been a good boy. 😐
Dear SEOnta . . . This is my top 5 list of what I would like for this Christmas:
5. A tool that will optimize a website with the click of a button.
4. Less people saying they are seo experts.
3. More people using Yahoo and MSN.
2. Less Google fear in everyone.
1. Search engines stop the link hypocrisy.
“ASK” and You Shall Receive!
If anyone wants to keep up with the search engine world, the only real way to do this is by reading, reading, reading, reading and oh yeah, reading! The sites I tend to skim through you can find on the blogroll to the right. Of course, please do not take this as our thumbs up to listen and believe everything read on these sites, because while you can get some good info on them, most are just good windows into the rest of the world. A good illustration would be if something at work or within your family happens, you always have one or two people you instantly ask because they seem to always know the gossip. . .well that is just like this industry. I personally like to keep up with new theories and conversations out there, so I try and pay attention to the people who somehow have the time to post on every forum out there, maintain their own blog AND somehow still have time to do their jobs! It’s quite puzzling sometimes because if I spent time to post on just two (2) forums each day, there is no way I could keep up with the work we do for our customers.
Now that I’ve prefaced this post, I was reading one of these blogs earlier and found something that brought a chuckle to me. Mr. SEObook is one of those guys who I see E V E R Y W H E R E ! Matter of fact, he’s been here before to reference one of our products he wrote about along with another write up claiming we gave “less than stellar advice” on changing up link placement and titles of text ads. And mysteriously, someone ran to Matt Cutt’s with the email we sent around the same time we were related to pigs and lipstick on Aaron’s blog. (Which, by the way, our less than stellar advice seems like the sure fire way to get a link counted now with the recent Google update that can discount links on the sides, head or foot of the page. I hate when we’re wrong 😉 )
Ok, back to my point. . .on Mr. Wall’s blog, right under the title/logo, this is what’s said:
Got search engine questions? Ask Me!
Then as I was skimming through his recent posts, I happened across this gem:
Recently I had one person contact me about 5 times a day asking questions like where is the Overture suggest tool. Stuff that would easily pop on the first page in Google if they used the exact same queries as they instant messaged me with. I explained to them that search is there for a reason and my time was limited, but my explanation was to no avail.
Had I not progressively ignored them and gave continuously shorter answers to encourage reading or searching I would have probably got about 50 questions a day from them. Eventually things were not going to do well.
hehehe . . . I still get a chuckle out of it. Now don’t get me wrong, I can get good info from there since he seems to never sleep, but I couldn’t help but think of my wife when I read that!
“DO I LOOK FAT IN THIS?” . . . “A LITTLE” . . . “SLAP, PUNCH, SCREAM”
Then I was really shocked when I read this:
they bought my ebook ($79)
I hate to give “less than stellar advice” again, but in my opinion, posting that just doesn’t seem like it will help the sale of his ebook. It seems like more of a rant to tell friends that might not have an interest in purchasing anything.
On a side note, although I haven’t paid for the ebook, I have read it is a good bit of info for those just getting into search engine optimization. Plus, $79 bucks is a lot easier to chew than the thousands upon thousands of dollars these other companies will charge you on a monthly basis and do the same thing.
Season Greetings To All
The LinkWorth Team wants to wish all of our customers, readers and everyone else a special holiday season. As there are many celebratory occasions, here are a few of the well known greetings. . .
We would also like to wish everyone a wonderful and very prosperous 2006. Have a great New Year’s Eve and be safe!
From all of us at LinkWorth
Automated Blog Content Publisher
Building a website and making it attractive for others to read, you would have to literally devote hours of each day for quite a long time to build the content up quick. Then throw in the typing of each post it would require and you have quite a project ahead of you. I’ve come across a software program that might serve to help people keep their content always up to date and 100% relevant.
This software program can create a new blog, which would be easily interchangeable to other themes, and allow you to setup a timed (cron) script that would search for articles written that discuss the same things you write about and post the information of each article if finds into your blog. It takes a set amount of data from the article, stores it as cache and provides a hyperlink to the author’s page. So it would be just like have an employee that helps you write posts for your blog while you are still posting your own tidbits. This will no doubt, make your blog site a very information rich source that other blog readers will find worthy of a hyperlink from their site to your site. 😉
This program is a great tool for anyone looking to keep a very up to date and informative blog on any given topic. You simply provide a keyword and it looks for articles with that keyword. It can be used for one single website or unlimited.
It was created to be used on linux servers which have CPANEL. It’s also probably not something for a beginner. Some definite computer skills are needed and knowledge of php, html & mysql. With that being said, once the software is installed, it’s fairly simple to execute and the blogs that are created are simple to manage and maintain.
I created a sample blog site with the software. The theme is “advertising” and it will find news about ‘advertising’ and create blog posts when it finds.
This is about the extent of installing the program and creating a blog site:
1. Upload the directory of files to your web server
2. Open up the main page which shows the account creation form
3. Enter domain and other needed fields
4. Select the theme layout you wish to use
5. Set cronjob details
6. Submit info and website is created and on autopilot
I’m sure there are a million ways this software program can be used for one’s benefit. If you are interested in obtaining a licensed copy of this software, have questions about it, fill out the comments form below and be sure to include your contact email (don’t worry I don’t do anything with emails. It’s just to send you the info). Interested parties will receive further information regarding the software and where it can be purchased.
Again, if you are interested, complete the comments form and I will get in touch with you. Your comments will not appear so it will be a private conversation. 😉
Beat The Sandbox Suggestion
I came across this thread over at SEW Forums where they are talking about a possible way to help your “sandboxed” site get listed faster in Google. The trick sounds pretty interesting, but I’m sure now that it’s out in the open, Goo will find a way to axe the results IF it really works. Here’s the breakdown…
Let’s look at the following as an example of Dave’s advice.
I launch a new site at www.RedWidget.dom
It’s all about (obviously) Red Widgets and Y and M think it is a great site and rank it well as we have undertaken some SEO (on and off page), it provides the greatest content out there and DESERVES to be there at #1
Unfortunately as the Red Widget domain is newly registered and it is NOT a CC TLD (another lil clue there people) it doesn’t rank for diddley squat on the mighty Google, other than maybe some obscure image searches.
Thankfully I have a few well established, old sites and domains out there. I choice to pick one, that is on theme (no harm in using on theme IMHO) and is called www.RedAndYellowWidgets.com. I decide to replicate the content from redwidgets.dom to either (and this is where I add to Dave’s work above) a subdomain on the old domain
or a subdirectory on the old domain
It just so happens that instead of leaving the defacto standard header information within the pages, I adapt the date that my web server *thinks* the pages were created and backdate it by, I don’t know, let’s try a year or two.
I place a link from a well crawled page (maybe the homepage?) on my site (or maybe links from other sites, maybe bought links, maybe a site map submission or even just some prolific toolbar usage) just so that it gets noticed by a certain search engine spider. Once that is done I wait.
I wait and wait and wait (probably just a few days) until the site has been spidered properly (I’d suggest MozBot, but you may think differently) and then I would 301 every page on the OLD site to the NEW site.
Hopefully you’ll see your rankings increase on G to match those on M and Y!
You know, if you have an old domain that is indexed well and a new site that is in the box, no reason why you can’t give it a shot. If it works… woohoo!
Read all following comments over at SEW Forums.
How To Make Your Text Link Ad Campaign Work
If you pay any attention to the SEO world and the forums, blogs and articles written about text link advertising, you will know what a hot topic this has become. We were able to pay a visit to the recent SES (Search Engine Strategies) Expo in Chicago and the topic had a few sessions that were focused around it. Matter of fact, one of the sessions was a Q & A with representatives from Google, Yahoo & MSN. While there were some great questions, the answers from the reps were good and not so good. What I mean by this is, some answers provided were helpful in response to the questions, however, other answers were just wasted breath and time. In other words, they didn’t want to give out too much information to protect their product, which is completely understandable. Of course, with answers, a breeding ground of helpful tips was created I wanted to pass along. 🙂
Of course I want search engine results to be relevant and helpful because I use their search tools as much as the next guy, however, as a business owner, you should have the ability to build effective websites with all the right aspects to gain the edge on your competition. Relying on a search engine to hopefully give you a good listing is just pure hogwash, if I can use that word :), so companies like ours will constantly innovate and keep up with changes in search engine ranking systems. Now we’re not here, by any means at all, to spam or create linking scheme’s to beat their product! So to those who may want to put words in my ‘blog’mouth, make sure you include this part as well. We will continue to help our advertisers build extremely effective link building campaigns, as well as optimizing their site to make it as search engine friendly as it can be. There are right and wrong things ways to do this and we are very careful to do everything the right way. So with that being said, lets move on to this little tutorial.
1. Building Your Text Ads
Do not use the same anchor text on every link you acquire! For one, you are limiting yourself to that one keyword or key phrase. Natural search engine listings have a certain keyword that you should pay attention to; NATURAL. What you need to do is make your text linking campaign look as natural as possible. Use as many variations of the anchor text you want to push. Examples would be: (text link, text links, text link advertising, buy text links, sell text links, text ads, text ad link . . .). So create many different ads to use and put a limit to how many times a given text ad will be placed and make that number 10 or less.
Use variations of the url placed with each text ad. So instead of pointing all of your text ads to your home page, mix things up and point them to internal pages of your site. Preferably, make each text ad about the page the user will be directed to. So with our anchor text examples in Tip #1, build a text ad with the anchor text of buy text links and instead of linking it directly to the home page, link it to an internal page that actually talks about buying text links. Then build a new ad with the term sell links and point it to a different internal page that talks about selling of text links. This will allow your entire site to become popular instead of just your homepage. This also is a very natural way of linking, which is important.
Consider using some text ads with the WWW and some text ads without it. (www.linkworth.com and linkworth.com). Search engines actually give different ranking to both versions of this url. One way to really test this is if you have the Google toolbar, open your homepage with the WWW, notice your PageRank, then remove the WWW and refresh to notice your new PageRank. Feel free to click the links to our home page and notice the different rankings of our own.
Create catchy descriptions for each text ad that a user interested in your service would want to see. Of course, not all partners accept descriptions, but it’s still a wise idea to make your description something you would read and want to hear. What this means is, do not fill your description up with keywords! Remember, the key to everything you do in search engine marketing (SEM) is to bring traffic to your site that is interested in what you have to offer. If our customer type was on a site and read our text ad, tell me which text ad you think would be more attractive to bring a potential paying client:
A: Buy Text Ads – LinkWorth offers link buying strategies to increase your visibility and shoot your traffic through the roof with targeted customers.
B: Buy Text Ads – buy ads, text links, text ads, text link, text ad, buy text links online, buy online links, get links, link popularity, increase link popularity.
I think you can see which description looks a little more appetizing to a potential paying customer. So take time to create extremely effective descriptions so not only will you build your linking reputation, but your CTR (click through ratio) will be much higher.
2. Selecting New Partners to Link From
Relevancy is as important as ever these days, so when selecting partners to acquire a link from, stick with sites that are similar to your own in content and theme. As stated previously, your primary goal is to acquire more traffic, so you are much more likely to get new customers from a partner site that has something to do with what you are promoting or selling. It’s unlikely that a person on a car dealership site is looking to buy a text link ad, so it wouldn’t make much sense to place our link on hummer.com.
Consider indirect relationships as well. There are MANY situations where a text link might fit on a site that isn’t necessarily the same content or theme. Products can compliment each other and might meet the users desire based on what they are looking for. For example, a website that sells GLOVES, isn’t necessarily relevant to cars, but some drivers enjoy to wear driving gloves, so in this case a text link ad for gloves would indirectly match well with hummer.com. So stay relevant but do not limit yourself to only your theme because there are many situations you could associate your product with on non relevant sites.
Add your links slowly to partner sites. Remember the term we referenced earlier? NATURAL. Acquiring several hundred or several thousand links overnight or in a very short period is an obvious flag to search engines. Remember also, we’re not doing things to scheme or spam the search engines, we’re doing this to build your traffic and visibility on other similar sites. Linking is a very important part of ranking your website well, so it’s something that has to be done, just make sure you do it in a natural and non-spammy fashion. So consider adding like 5 to 10 to 15 links “throughout” an entire week. Not all at once, spread them out through the week. There is really no limit as long as you do things in a slow and natural methodic fashion. One thing which was mentioned was to look at your competition and see how many links they have, but that is such a ridiculous comment it makes me laugh. No one, not even Google, can honestly and truthfully say there is a limit to the number of links any given website can receive based on their competition. Site A could be a very useful and popular website with Site B and Site C being worthless and not worthy of mentioning by anyone. So be smart, but don’t limit yourself either.
3. Tricks & Secrets of the Above Mentioned
Alternating Anchor Text Secret – If you want to buy an “ALL PAGES” text link on a large website, don’t use the same ad because it will be the same thing shown on every page. Again, back to your main goal, you want to optimize your ability to grab users to visit your site, so you want to appeal to anyone and everyone that might be on any given page of that website. How would you do this? We call it our Rotating Link Ads and it gives you the option of showing a different anchor text on every page. We are soon going to offer unique url’s for each anchor text as well, so it will give you the opportunity to show a unique anchor text and url, whether it is to your homepage or an internal page, for every page view. IMHO it’s the only way anyone should be buying all pages text links now. The important thing is the main domain url does not change, only the landing page of a given domain. Currently you list all of the keywords and/or key phrases you wish to use on the ad and it will rotate these on each page view. So it turns into a stat-namic (static + dynamic) link. The CTR of these on all pages links have been so much higher than using the same text ad on every page of a site.
Creating Relevancy Secret – Some partner sites might be seesawing back and forth on being relevant or not relevant. It’s a great site and you want to link from it, however, you also don’t want to hurt yourself. Well why not make this site relevant? How would you do this? We call this our Billboard Link Ads and as the true pioneer to this product, we cannot begin to tell you the effectiveness this product can give any text linking campaign. Not only do you get your own entire page to talk about your product or service, but you get to plant content links throughout the content that you write. You write an entire page of content, then the partner places this page on their site and link to your page from their site. You can make the site a mirror image of their site or create your own look and feel. It’s a sort of in-between text ad that resides on the partner’s website. Most importantly, you give relevance to that website and create a given relationship between their site and your own. It’s one of our favorite products due to the CTR and the ability to say as much as you want about a given product or service on other websites.
These tips, tricks and secrets are many things we have practiced here for quite some time and some that have just recently been executed with much success. Nothing we suggest goes without our own testing and practicing, so know that these tips are not just guesses. Link building is the heart of any SEO company whether they will admit it or not, although optimization of a site is also very important. The optimization part of it we like to call their diversion of what really goes on. Of course I’m generalizing right now, because there are many very good SEO guys out there, as we have links to many of them on this blog, but there are also some big SEO firms that have a lot of smoke clouds circling their practices. I just hope this tips and tricks post can help a few of you out there. 😉
Advanced Use of Robots.txt
With all of the SEO tips, tricks, and tutorials available to you, probably the easiest to achieve is the use of the robots.txt file. This is a simple file that gives instructions to search engine robots, or spiders, on how to crawl your website, and which files and directories to stay out of, and to not index in their databases.
In an earlier tutorial by Clint Dixon, he showed you how to write a robots.txt file, and what information to include, such as User-Agent and the Disallow directive, instructing the search engine spiders on how to crawl your site. In this article, I want to build upon what he showed you, and give you more information on the importance of the robots.txt in your SEO efforts, and some of the consequences of not having one, or having one written incorrectly.
Behavior of Search Engines When Encountering Robots.txt
Search engines behave differently upon encountering, or not, the robots.txt file during a crawl. You only have to follow your web stats to know that the robots.txt is one of the most requested files by search engine spiders. Many spiders check the robots.txt file first before ever performing a crawl, and some even pre-empt crawls by checking for the presence of, and commands in, the file; only to leave and come back another day. In the absence of this file, many search engine spiders will still crawl your website, but you will find that even more will simply leave without indexing. While this is seen as one of the most extreme consequences of excluding the robots.txt file, I will also show you consequences that I consider to be far worse.
Some of the major search engine spiders and robots have distinct behavior patterns upon reading the robots.txt that you can track in your stats. Sometimes, however, it is nice to have an outsider’s perspective on robot behaviors in order to compare it to what you may have noticed. I view a lot of robots.txt files, and sites with and without them, so I’ve been able to come up with a few behavior patterns I would like to share with you.