Google’s Webspam Update
Certainly by now everyone is aware that Google has implemented a rather dramatic update to their algorithm. They’re calling it the “Webspam Update” and it’s had quite an impact on search results today. Word has it that this update is affecting about 3% of all searches done on Google, but if you believe what you read in the forums & blogs, it’s much higher than that.
So, what’s really happening? It’s tough to say because there is really crappy stuff ranking #1 for some highly coveted keywords right now. Just do a Google search for “make money online” and you’ll see what I mean. Click the first listing and you’re whisked away this bevy of useful information:
Zero content, PR3 AND a #1 ranking…nice work, Google! Yeah right.
All kidding aside, there are plenty more examples where that came from.
So, what should you do?
If your site was affected, wrongly or rightly, I’d begin by cleaning up what you can on your pages. Axe the duplicate content, over-use of internal anchor text & keyword stuffing (both in copy and in tags). It’s also probably a really good time to review your outbound links and remove (or nofollow) any links to sites that might be questionable. And take a good look at your inbound links and try to manage your inbound anchor-text diversity as much as you can. (This isn’t always easy..especially with older links…but if you have the option to diversify your anchors, do so.)
What you should NOT do is knee-jerk and strip away all of the genuine work you’ve put into your sites until we know more. SEO’s tend to get panicky when things like this happen and end up undoing things that shouldn’t have been undone. And if you think this is only happening to you, spend some time reading about all the people who are freaking out due to this horrible update on WMT Blog and WebmasterWorld.
PubCon – Las Vegas – 2011
It’s almost that time again, PubCon in Vegas! Figured I’d post the discount codes for those that look for them each year.
If you’ve never been to PubCon, do yourself a favor and try it. It’s Vegas, so that makes it worth the trip, but the business you walk away with is unlike any other trade show in our market.
15% off – lw-8561915 (only 10 available, act fast)
10% off – lw-4857210
These coupons expire on October 21, 2011.
We (LinkWorth) will have a booth, so stop by booth #15 and say ‘hi’. We will have a keg on the first day of the expo hall. Not sure on the time, but more than likely after noon. Swing by and grab a beer or 4.
Quick Publish Partners Earn More
About a year ago we added a new feature (Quick Publish) that gives Partners the option of letting LinkWorth approve new requests. The feature is not only a favorite of those currently using it, but it’s proving to increase sales for those that are participating. Advertisers want their ads published ASAP, so their searching for ‘quick publish’ partners first. Why not turn this feature on for your sites?
This is nothing automated, so there are no worries about LinkAds being published on your site that you wouldn’t approve. You get to clarify what you do not want on your site and this is reviewed when you have a new request by one of our support staff. You can also tell us to remove anything that shows up you aren’t happy with, even though it doesn’t fall into your exclude list.
To illustrate how Advertisers find your site, there is an option to toggle when searching our inventory:
and when this is selected, the results will only show the Partner websites that have opted into the quick publish service. It’s a great (and free) way to get your site(s) more exposure. If you need any help, contact our support department.
September Payouts Notice
Due to the short week, bank holiday and 10th falling on the weekend, payouts will be issued on Monday 9.12.11.
Would also like to alert partners of a new section we have added where we will communicate websites we are looking for to be listed. If you have additional websites in these categories and meet the requirements, add them to your account and we’ll be able to purchase ads on your site. We’re going to begin showing the feed of LinkWorth Requests inside the Control Center, so when you login you’ll be able to see new requests.
Go See The Mavs Parade & Visit Us At Traders Expo!
We here at LinkWorth love our Dallas Mavericks and wish them a very warm congratulations on their NBA Championship victory!!! If you’re a local Dallasite, go see the parade at Victory Park tomorrow…June 16th..10am and then hop across the street to the Hyatt and pay us a visit at the International Trader’s Expo!
Go Mavs! Go LinkWorth! Woo-hoo!!!
Also, we have some exciting site upgrades in process…can’t wait to share them with you soon!
Cool SEO Software
Let me start by saying this is not a paid endorsement of any kind. I hate that I actually have to say that, but whatever…that’s just how SEO goes these days. Anyway, I took a little demo today of some really cool seo reporting tools developed by gShiftLabs and I liked it enough to mention it. We see loads of these at the trade shows and there is some really cool stuff out there…and this happens to be one.
gShiftLabs is based in Canada and the owners of the company are good people. Give Chris a call and I’m sure he’ll be happy to set up a demo for you if you’re interested. The interface is clean, intuitive & highly functional. Here’s a little peek:
Go, gShift! See you guys in San Francisco for SES….
LinkWorth Sports New Hair For April
We’re always trying to have fun at the office, so we decided this month would be bad hair month. What does that mean? Well, just take a peek at our team page and see who looks best, who looks the worst and who just looks plain creepy.
These are all professional hair cuts and the extra hair was donated to our local Geico caveman stars.
April Fool’s is over, so here’s a screenshot of our bio page on April 1st.
We Are Changing, So Change With Us
Our industry is awash in juicy news lately; most of which can be attributed to Google. They’ve implemented algorithmic updates targeting certain sites that will be of even less value now. As they change, we need to ensure we’re updating our inventory offering too. I think it’s time to alter an old saying to reflect, “Content Can Kill A King”.
All kidding aside, significant changes have been made intended to police the ever-growing levels of spammy content in the SERPs and really, it’s about time they did. When Google launched AdSense years ago, it spawned an entirely new microcosm on the web. We called them MFAs or “made for AdSense” sites. Basically, these are websites that are usually published via some automated mechanism and their sole purpose is to aggregate syndicated content through RSS feeds or bot scrapers and then monetize them through AdSense or any number of ad networks…LinkWorth not excluded. When you boil it all down, these kinds of sites offer nothing of value to users (or Advertisers) and it looks like their day in the sun has finally come to an end. And with that end comes a need for change.
Moving forward, we are going to do our best to clean up our Partner inventory by not only declining these MFA & scraper sites upon their submission to LinkWorth, but also by removing the existing ones from our community. It won’t happen overnight, but we have begun taking steps to address it and ultimately we’ll be providing a very valuable service to all of our advertisers. This change is not intended to alienate any of our loyal Partners. On the contrary, it’s our hope that our Partners will understand the situation and embrace the “new” industry standards of creating completely unique and useful content. The bottom line is, there is no longer a market for MFA/scraper/RSS sites so it doesn’t make sense for us as an organization to offer access to them. We are currently reviewing accounts with websites that would not be approved today and making decisions on a case by case basis. This added reviewing will be causing delays in some payouts. But this does not mean you will not be paid, just that we are reviewing your account.
Our Account Managers are working to ensure their campaigns are not including these type of websites so please take the necessary steps to address the new standards. We’re changing, so change with us!
Goodbye Dallas…hello London!
We will be making our European trade show debut at SES London next week and we invite all of our Partners and Advertisers who will be in attendance to come by and say hello. It’s a great opportunity for us to meet some of the important members of our community that we don’t get to see on the trade show circuit here in the states…so come on by if you can!
Updated LinkWorth Control Center
This update was planned to go live in November of 2010, however, we continued to get new suggestions and found additional areas to upgrade, which pushed things back until now. And while it is mostly on the Advertiser side of things, it was done to help increase sales for our partners.
The biggest changes you’ll notice will be on the “My Products” and “Shop” pages. We’ve upgraded technology, improved processes and made it much easier to build, launch and maintain your campaigns.
Here are some of the highlights:
- New Shop page where you can search for all products on one page
- More filters added for searching
- Instant purchase or add to cart/wish list
- Listings can be clicked to expand for additional information
- New Cart page that allows you to easily change items
- Long-term discounts now offered on recurring products
- All changes on cart updates instantly
- Buy multiple LinkPosts and space them out with one Partner
- Update to My Products pages to decrease number of clicks to navigate
- We have updated Sponsored Listings for partners to make it very simple
This is the upgrade in a nutshell. To really experience it, you just have to login and give it a run. We would love feedback, so if you run into any issues or have questions or suggestions, please click the feedback button in the bottom right and let us know.
Yesterday we also experienced a server failure that hosted our blog and support software. We’re happy to have everything restored on a much nicer server. Sorry for any inconveniences.