As Easy As Jagger 1 – 2 – 3

We wanted to give a new update to those who might have not heard about this Google update. According to one of the Google inventor’s of the recent patent, “Matt Cutt’s“, this latest updated labeled Jagger, is a 3 step program. Jagger 1 is up and live and has seemed to kill a lot of webmasters natural listings. Jagger 2 is currently in the process of spreading like a virus throughout the web, with the final step of Jagger 3 starting next week.

Reading through the patent, it appears they are really going after spammy technique’s and link purchasing employed by webmasters. What we’ve noticed is some sites originally took big hits in the SERPs, however, Jagger 2 has begun bringing them back to the top. We expect after the Jagger 3 has completed, we will see more stable listings as previously shown. Here is the recent post from Matt Cutt’s blog. . .

It looks like Jagger2 is starting to be visible. GoogleGuy posted over on WebmasterWorld with what SEOs should expect:

McMohan, good eyes in spotting some changes at I expect Jagger2 to start at 66.102.9.x. It will probably stay at 1-2 data centers for the next several days rather than spreading quickly. But that data center shows the direction that things will be moving in (bear in mind that things are fluxing, and Jagger3 will cause flux as well).

Matt Cutts posted how to send feedback on Jagger1 at

If you’re looking at 66.102.9.x and have new feedback on what you see there (whether it be spam or just indexing related), please use the same mechanism as before, except use the keyword Jagger2. I believe that our webspam team has taken a first pass through the Jagger1 feedback and acted on a majority of the spam reports. The quality team may wait until Jagger3 is visible somewhere before delving into the non-spam index feedback.

If things stay on the same schedule (which I can’t promise, but I’ll keep you posted if I learn more), Jagger3 might be visible at one data center next week. Folks should have several weeks to give us feedback on Jagger3 as it gradually becomes more visible at more data centers.

Not much more I can add to that. Even on, it will still take a day or so for the changes to be fully visible at that data center. Just to re-emphasize, if you send new feedback on a data center such as, be sure to use the keyword jagger2 in spam reports or index feedback so that we can tell this is newer feedback. Jagger1, Jagger2, and Jagger3 are mostly independent changes, but they’re occurring closely enough in time (plus they interact to some degree) that it’s clearer just to act as if they were one update for feedback purposes.

I think the moral of the story is, it’s very possible your site will drop off initially, but eventually rebound . . . IF…AND ONLY IF … your site employs whitehat techniques and full of content related to your subject. Keep building your linking campaign with relevant partner sites and build pages and pages of relevant content. Make your pages or site bookmarked accessible as this is a new feature Google will watch for ranking.