Anyone that runs a website is familiar with AdSense. The thought of earning some of Google’s billions is appetizing to anyone, which is why Google makes their billions. Oddly enough from text ads, which makes them who they are.
What strikes me as humorous is the webmaster that decides to make a keyword happy website, a gateway site so to speak, that is made up of hundreds of thousands of pages, each page targeted for a keyword or key phrase, all interlinked quite well, with an outbound link on each page to their main website. Some even outbound link on each page to numerous websites. The other very important part of “every” page is the existence of Google AdSense Ads which are plastered all over the pages in hopes of earning thousands of dollars from Google each month.
Well here is my little bit of advice to those of you who either have this already or plan on building something similar in the future:
DO NOT USE ADSENSE ON QUESTIONABLE SITES!!!!
What people fail to realize is, if Google is paying anyone a remotely high amount of money, they have a team of employees who will review each and every AdSense partner website to see if there is any evidence of breaking their terms of service and/or webmaster guidelines. Especially if they are paying you several hundreds to several thousands of dollars each month. If they find you breaking their terms, DING, and your site is not only penalized and removed from their search results, but your money is gone.
So be smart. Don’t bring attention to yourself if you plan on trying to fool the search results with any type of black hat schemes.
3 comments ↓
Pretty good advice. I try to keep my adsense respectable. Plus it just looks real bad on a page with a ton of adsense.
It’s not that I don’t like Adsense, because it does generate some revenue for us each month… It’s just that Google takes such a huge cut out of the clicks we send to advertisers. Right now, Adsense is generating in the area of 20 cents per click that we send. While this is great, it kind of bothers me that the advertiser is actually paying google around 80 cents to $1 for that click. Google is making a killing!
We are currently running the Yahoo Publisher beta on specific areas of our website as well. While the Ads served by Yahoo are not as relevant as Google’s (yet) they seem to generate 5 times as much revenue.
I realize this is off-topic, but it is adsense related
.
Anyway, I think your blog post is one that anybody who is thinking about running ads should look at. We have taken alot of time and put forth great effort to make sure our sites running Adsense are quality content sites. As you stated, google will rip you apart if they see any sort of non-sense going on.
And, as stated, they WILL have a human visit your site if you start generating lots of clicks for them. They need to see, in person, exactly what it is that you are showing customers.
They have some very strict guidelines and they will not only sieze funds due, but, as you mentioned, will drop your rank to 0 and push you to the back of a very, very long line.
Good post!
-MegaD
[...] Edit and remove the url and contact info, then save the comment. Today one of the spammy comments I moderated was: “Pretty good advice. I try to keep my adsense respectable. Plus it just looks real bad on a page with a ton of adsense.” See this kind of goes along with the blog they commented on. It really doesn’t say much at all, but it had their website url planted in the url field and some email that probably didn’t work. Well, I simply edited the comment, removed their email and removed their website address, then approved it. Now ilt’s a comment that isn’t spammy! [...]
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